Senior Ad Delivery Planner - 6 Month Fixed-Term Contract

Immediate Media Co; England; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Hybrid working environment

25 days holiday + extra day for your 1

Early finish Fridays

Cycle to work scheme

Pension

Job summary

Immediate Media Co is seeking a Senior Ad Delivery Planner on a 6-month fixed-term contract. You will own digital campaigns from planning to delivery, working across Top Gear, Good Food, Radio Times, and more, coordinating with sales, creative, and agency partners to optimise performance.

You will analyse campaign data using GAM and Google Analytics, manage campaign lines, and ensure accurate reporting while maintaining strong client service and cross-team collaboration.

Qualifications

• Experience managing digital advertising campaigns from setup through to delivery and reporting.
• Experience using Google Ad Manager (GAM) is essential.
• Knowledge of audience and contextual targeting.
• Experience analysing campaign data using Google Analytics, Google Ad Manager or similar platforms.
• Understanding of the programmatic advertising ecosystem is advantageous.

Responsibilities

• Manage digital advertising campaigns end to end, from planning and inventory checks to setup, launch, monitoring, optimisation and reporting.
• Add and manage campaign lines in Connect and traffic campaigns accurately and efficiently.
• Collaborate with sales to understand objectives and support inventory checks and targeting strategies.
• Build and implement audience and contextual targeting strategies to maximise reach and performance.
• Coordinate with clients, agencies and internal teams to collect assets and resolve issues.
• Monitor delivery, revenue and performance and escalate under-delivering campaigns.

Skills

GAM (Google Ad Manager)

Digital ad operations

Campaign management

Analytics (Google Analytics)

Audience targeting

Problem solving

Attention to detail

Communication

Time management

Tools

Google Ad Manager

Google Analytics

Microsoft Office

Job description

Senior Ad Delivery Planner – 6 month fixed-term contract (up to £40,000 per annum)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

We are looking for a highly motivated and experienced Senior Digital Ad Delivery Manager to take ownership of digital advertising campaigns from initial planning and setup through to optimisation, reporting and completion.

This role combines digital sales planning, ad operations, campaign management, data analysis and client service. You will work closely with sales, social, creative teams, agencies and clients to deliver effective, revenue-generating campaigns across our portfolio of websites, including Top Gear, Good Food, Radio Times, Made for Mums, Gardeners’ World and Olive.

The successful candidate will be commercially minded, highly organised and confident working with digital advertising platforms, campaign data and multiple stakeholders. They will have strong attention to detail and the ability to manage campaigns accurately, efficiently and proactively.

As a Senior Ad Delivery Planner you will;

• Manage digital advertising campaigns end to end, from initial planning and inventory checks through to campaign setup, launch, monitoring, optimisation and reporting.
• Add and manage campaign lines in Connect and traffic campaigns accurately and efficiently.
• Work closely with the sales team to understand campaign objectives, recommend suitable formats, devices, websites, audiences and targeting strategies, and support inventory availability checks.
• Build and implement audience and contextual targeting strategies to maximise campaign effectiveness and audience reach.
• Liaise with clients, agencies and client services to collect creative assets, confirm campaign requirements, resolve issues and support strong campaign results.
• Work with social teams to coordinate campaign setup and ensure campaigns go live on schedule.
• Monitor campaign delivery, revenue and performance through Google Ad Manager and other relevant platforms, identifying and escalating campaigns that may be delayed or under-delivering.
• Optimise campaigns to improve delivery, performance, revenue and audience reach.
• Investigate technical and delivery issues, systematically gather relevant information, identify root causes and coordinate solutions with the licensed ad server and other technical teams.
• Maintain accurate campaign records and track activity throughout the planning, setup, launch and delivery process.
• Coordinate with creative teams on podcast scripting and recording, digital display production and other campaign assets.
• Analyse campaign data using Google Ad Manager, Google Analytics and other reporting tools to identify trends, insights and opportunities for improvement.
• Prepare clear and comprehensive weekly performance reports and end of campaign reports.
• Share campaign insights and recommendations with sales teams and other stakeholders.
• Attend relevant training and contribute to the continuous improvement of campaign management processes.

Requirements

• Experience managing digital advertising campaigns from setup through to delivery and reporting.
• Experience using Google Ad Manager (GAM) is essential.
• Knowledge of audience and contextual targeting.
• Experience analysing campaign data using Google Analytics, Google Ad Manager or similar platforms.
• Understanding of the programmatic advertising ecosystem is advantageous.
• Basic HTML knowledge is desirable but not essential.
• Strong analytical and problem-solving skills, with the ability to troubleshoot issues and identify root causes.
• Excellent attention to detail and a commitment to error free campaign trafficking.
• Strong organisational and time management skills, with the ability to manage multiple campaigns and competing deadlines.
• Ability to understand the wider delivery schedule and prioritise work effectively.
• Excellent written and verbal communication skills, with the ability to adapt communication style for clients, agencies, sales teams and technical colleagues.
• Proactive, customer-focused and commercially aware.
• Calm and focused when working under pressure.
• Flexible, adaptable and comfortable working in a fast-paced digital environment.
• Strong team working and relationship building skills.
• Proficiency in Microsoft Office and web-based applications.

Desirable experience

• Experience in digital advertising, ad operations, campaign management or a related role.
• Experience working with publishers, media owners, agencies or advertising technology providers.
• Knowledge of podcast, social and digital display campaign delivery.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.