Senior Ad Delivery Manager – Hybrid, Data-Driven Campaigns

Immediate Media Co.; Greater London; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Cycle to work

Hybrid working

Birthday day off

Paternity leave

Family policies

LinkedIn Learning

Well-being programs

Pension

Life Assurance

Job summary

Immediate Media Co. is seeking a Senior Digital Ad Delivery Planner to own campaigns from planning through reporting.

You will collaborate with sales, social, creative teams, agencies and clients to deliver revenue-generating campaigns across our portfolio including Top Gear, Good Food, Radio Times, Made for Mums, Gardeners’ World and Olive. The role requires strong analytical skills, experience with GAM, and knowledge of targeting strategies.

Qualifications

• Experience managing digital advertising campaigns from setup through to delivery and reporting.
• Experience using Google Ad Manager (GAM) is essential.
• Knowledge of audience and contextual targeting.
• Experience analysing campaign data using Google Analytics, Google Ad Manager or similar platforms.
• Understanding of the programmatic advertising ecosystem is advantageous.
• Basic HTML knowledge is desirable but not essential.
• Strong analytical and problem-solving skills, with the ability to troubleshoot issues and identify root causes.
• Excellent attention to detail and a commitment to error free campaign trafficking.
• Strong organisational and time management skills, with the ability to manage multiple campaigns and competing deadlines.
• Ability to understand the wider delivery schedule and prioritise work effectively.
• Excellent written and verbal communication skills, with the ability to adapt communication style for clients, agencies, sales teams and technical colleagues.
• Proactive, customer-focused and commercially aware.
• Calm and focused when working under pressure.
• Flexible, adaptable and comfortable working in a fast-paced digital environment.
• Strong team working and relationship building skills.
• Proficiency in Microsoft Office and web-based applications.
• Experience in digital advertising, ad operations, campaign management or a related role.
• Experience working with publishers, media owners, agencies or advertising technology providers.
• Knowledge of podcast, social and digital display campaign delivery.

Responsibilities

• Manage digital advertising campaigns end to end, from initial planning and inventory checks through to campaign setup, launch, monitoring, optimisation and reporting.
• Add and manage campaign lines in Connect and traffic campaigns accurately and efficiently.
• Work closely with the sales team to understand campaign objectives, recommend suitable formats, devices, websites, audiences and targeting strategies, and support inventory availability checks.
• Build and implement audience and contextual targeting strategies to maximise campaign effectiveness and audience reach.
• Liaise with clients, agencies and client services to collect creative assets, confirm campaign requirements, resolve issues and support strong campaign results.
• Work with social teams to coordinate campaign setup and ensure campaigns go live on schedule.
• Monitor campaign delivery, revenue and performance through Google Ad Manager and other relevant platforms, identifying and escalating campaigns that may be delayed or under-delivering.
• Optimise campaigns to improve delivery, performance, revenue and audience reach.
• Investigate technical and delivery issues, systematically gather relevant information, identify root causes and coordinate solutions with the licensed ad server and other technical teams.
• Maintain accurate campaign records and track activity throughout the planning, setup, launch and delivery process.
• Coordinate with creative teams on podcast scripting and recording, digital display production and other campaign assets.
• Analyse campaign data using Google Ad Manager, Google Analytics and other reporting tools to identify trends, insights and opportunities for improvement.
• Prepare clear and comprehensive weekly performance reports and end of campaign reports.
• Share campaign insights and recommendations with sales teams and other stakeholders.
• Attend relevant training and contribute to the continuous improvement of campaign management processes.

Skills

Campaign management

Digital ad delivery

Audience targeting

Data analysis

Client service

Communication

Attention to detail

Time management

Team collaboration

Working under pressure

Tools

Google Ad Manager

Google Analytics

Microsoft Office

Job description

Immediate Media Co. is seeking a Senior Digital Ad Delivery Planner to own campaigns from planning through reporting.

You will collaborate with sales, social, creative teams, agencies and clients to deliver revenue-generating campaigns across our portfolio including Top Gear, Good Food, Radio Times, Made for Mums, Gardeners’ World and Olive. The role requires strong analytical skills, experience with GAM, and knowledge of targeting strategies.