Senior Acquisition Manager

Tikelt; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

Tikelt is seeking a Senior Acquisition Manager to lead our peer-to-peer payment app's acquisition strategies. This 20-week unpaid role offers the potential for transition into a paid position with equity after fundraising. Ideal candidates will possess extensive experience in acquisition marketing and a strong analytical skill set, with proven success in mobile-first channels.

Benefits

Ownership of acquisition strategy development

Leadership opportunities

Creative freedom

Qualifications

• 2+ years in acquisition/performance marketing for consumer apps or fintech.
• Proven track record of driving app installs and conversions.
• Deep understanding of performance metrics and analytics.

Responsibilities

• Manage performance of the acquisition funnel from download to activation.
• Plan and optimize multi-channel marketing campaigns.
• Analyze campaign metrics to improve conversion efficiency.

Skills

Acquisition Marketing

Performance Marketing

Analytical Skills

Creative Development

Data Analysis

Tools

Meta Ads

Google UAC

TikTok Ads

Influencer Acquisition Funnels

Job description

2 days ago Be among the first 25 applicants

Location: Remote

Duration: 20 weeks (with potential to transition into a paid role + equity via ESOP)

Overview:

Tikelt is on a mission to reshape peer-to-peer payments across emerging markets. As a fintech startup committed to user experience, transparency, and security, we are building a sleek and reliable digital payment platform from the ground up. We are seeking a Senior Acquisition Manager to take charge of our acquisition funnel, from app downloads to onboarding and early-stage app usage. In this pivotal role, you will plan, launch, and optimize multi-channel campaigns (paid social, influencer, referral, app store, campus marketing), identify high-performing user segments, tailor creative assets accordingly, collaborate closely with product and design teams to test onboarding flows, app store content, and growth loops, analyze campaign and channel data to inform future strategies and enhance conversion efficiency, monitor CPA, CAC, ROAS, and install-to-activation metrics across all campaigns, and coordinate with brand, CRM, and content teams to ensure acquisition campaigns drive long-term retention and value.

This is an unpaid opportunity ideal for professionals with 2+ years of experience in acquisition or performance marketing for a consumer app or fintech brand. If you have a proven track record of driving app installs and usage conversion across mobile-first channels, possess a deep understanding of channel performance metrics and mobile analytics, and have hands-on experience with Meta Ads, Google UAC, TikTok Ads, and influencer acquisition funnels, we invite you to join us. High-impact contributors may be offered a transition to a paid role with equity (ESOP) after our upcoming fundraising round.

Responsibilities:

• Acquisition Funnel Management: Own the performance of the acquisition funnel, ensuring seamless user journeys from app download through onboarding and early-stage app activity.
• Multi-Channel Campaigns: Plan, launch, and optimize campaigns across multiple channels, including paid social, influencer marketing, referral programs, app store promotion, and campus marketing.
• User Segmentation and Creative Customization: Identify high-performing user segments and tailor creative assets to meet their preferences and needs.
• Collaboration with Product and Design Teams: Work closely with product and design teams to test and refine onboarding flows, app store content, and growth loops.
• Data-Driven Strategy: Analyze campaign and channel data to inform future strategies and improve conversion efficiency.
• KPI Monitoring: Monitor key performance indicators such as CPA, CAC, ROAS, and install-to-activation rates across all campaigns.
• Cross-Team Coordination: Coordinate with brand, CRM, and content teams to ensure acquisition campaigns align with long-term retention and value goals.

Qualifications:

• Experience: 2+ years of experience in acquisition or performance marketing for a consumer app or fintech brand.
• Track Record: Proven success in driving app installs and usage conversion across mobile-first channels.
• Analytical Skills: Strong understanding of channel performance metrics and mobile analytics.
• Technical Proficiency: Hands-on experience with Meta Ads, Google UAC, TikTok Ads, and influencer acquisition funnels.
• Mindset: Analytical thinking combined with strong creative instincts, knowing what performs well and how to test it.
• Adaptability: A fast-moving, test-and-learn mindset with experience in startups or early-stage growth environments.

Nice to Have:

• Experience with referral programs, rewards-based acquisition, or student ambassador programs.
• Experience launching in emerging markets or university segments.
• Background in fintech, social payments, or Gen Z-focused apps.

What You’ll Gain:

• Ownership of defining Tikelt’s acquisition strategy in a real-world fintech product.
• Exposure to full product cycles, from planning to execution.
• Leadership opportunities and direct collaboration with founders and senior leadership.
• Potential to transition into a paid position and equity (ESOP) post-funding.
• A remote-first environment with creative freedom and high impact.

Application Process:

To apply, please submit the following:

• Your updated CV or LinkedIn profile.
• A short cover letter explaining your experience, interest in Tikelt, and your approach to acquisition strategy.
• Portfolio, case studies, or project links demonstrating your relevant work.

Next Steps:

• Short practical assignment or portfolio review.
• Remote interview with our growth lead or marketing director.

Help us reshape digital payments. Join Tikelt and build the future.

Note: The above job description is adapted from the Senior Vue.js Developer job posting provided by the user. The structure and tone remain consistent, but the content has been adjusted to align with the Senior Acquisition Manager role at Tikelt.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

Job function

• Job function

  Business Development and Sales

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