Senior Account Manager

Campfire; Salford; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the digital marketing sector is seeking a Senior Account Manager. This pivotal role involves nurturing client relationships, managing projects, and driving business growth. Candidates must excel in communication, leadership, and project management, ensuring the delivery of high-quality services to clients.

Qualifications

• Experience in maintaining client relationships and managing projects.
• Strong leadership skills and ability to mentor junior team members.
• Excellent communication and organizational abilities.

Responsibilities

• Maintain and nurture long-term client relationships.
• Coordinate with internal teams for project delivery.
• Grow existing client accounts and identify new business opportunities.

Skills

Relationship Management

Project Management

Client Growth

New Business Development

Team Leadership

Job description

Campfire Salford, England, United Kingdom

Senior Account Manager

Campfire Salford, England, United Kingdom

The Account Management department at Campfire is more than just client relationships. Operating as a trusted team of experts in Digital Marketing, we thrive on giving our clients an agency experience beyond the standard service of others. We do this by feeding into four key areas of the business -

• Relationship Management: maintaining and nurturing our client relationships
• Project Management: collaborating closely with internal teams to deliver only the best work, when we say we’re going to deliver it
• Existing Client Growth: spotting opportunities within our client set to cross and up sell our Services, to ultimately improve client performance
• New Business: showcasing Campfire Services to potential clients and pitching proposals to meet their needs

Responsibilities:

As a Senior Account Manager, you’ll be expected to operate across all the above pillars, becoming integral to the maintenance and growth of business at Campfire.

You are the key point of contact for some of the agency’s larger clients and responsible for maintaining and nurturing those relationships into one where they will take our strategic lead on account activity. With the support of the AD, it is the role of a Senior Account Manager to listen, question and ultimately offer sound and founded advice to clients on how to navigate the digital landscape to achieve objectives. In the work that follows, you will operate as the gatekeeper of the output, representing and demonstrating the highest level of quality and service offered by Campfire, translating the client’s needs into work to be proud of, that delivers the strongest results.

As a Senior Manager within the team, you will take more of a lead managing and mentoring Exec members of the Accounts Team, and be responsible for delivering clear professional development paths for them. As such, a Senior Account Manager needs to be personable and able to motivate a team, leading by example by maintaining a calm, approachable manner, whilst carrying out duties with professionalism and respect, as well as be able to exercise assertion in challenging team situations.

As a Senior Account Manager, you will:

Relationship Manage:

• Operate as the primary point of contact for your clients, developing and maintaining long-term client relationships to establish Campfire as a trusted partner
• Develop and maintain a sound knowledge of your client set, getting under the skin of each business in order to gain a holistic understanding of how they operate and what they need, to deliver a truly tailored service
• Confidently interrogate and challenge client briefs, where appropriate, operating with honesty and integrity at each step
• Position yourself as a trusted expert in the Digital field, by proactively sharing knowledge, updates and trends within the space
• Establish and maintain client comms processes over email and via regular calls to update on service delivery, knowing when it’s right to delegate such responsibilities to a junior member of the team
• Manage expectations in a timely manner, if and when things change
• Ensure client-facing documents are up to standard in terms of accuracy and quality

Project Manage:

• Take briefings from clients, translating effectively into internal briefs in order to coordinate and lead internal kick offs and creative sessions on all projects and campaigns
• Independently prepare and present client-facing proposals and communications to respond to briefs
• Operate across multiple clients to proactively manage delivery timelines with supporting teams across the agency
• Forecast and track client account metrics, ensuring KPIs are on track and resolving any potential concerns with respective teams
• Actively manage internal client documents to reflect allocated budgets and resource, ensuring supporting teams and Leadership have full visibility
• Coordinate with internal teams to prepare and deliver client-facing reporting documents, delivering what’s most meaningful to our clients, with clear context, learnings and actions
• Act as the gatekeeper for delivering the highest quality, with confidence to challenge internal teams when World Class standards aren’t met

Client Growth:

• Identify and react to evolving client needs and pressures, ensuring our service continues to reflect these and addresses client business targets and challenges
• Work with the Insights team to provide channel, market and industry analysis that could unlock opportunities for your client set
• Coordinate, prepare and present proposal decks that identify founded opportunities for existing clients, showcasing which of Campfire’s services could help deliver

New Business:

• Work with the Senior Team on new business briefs, coordinating research and insight, creative ideas and strategy to feed into pitch decks
• Attend calls and pitches with potential new clients
• Prepare budget and cost plans, including resource allocation and agency fees for any new business proposals

Management and Development:

• Manage junior members of the team to help their professional development
• Keep the AD informed of any client issues, opportunities or commercial changes, working with them to support on approach, strategy and any escalation
• Continuously develop expertise across all our service channels, demonstrating this knowledge when communicating and advising clients

Behaviours:

Description

The way we do things across the business is with the aim of achieving a certain level in each area of the business. That level is world-class, and the areas in which to achieve these are in our process, our results and our service style. If you picture a world class process, what does that look and feel like? It looks like collaboration, organisation, efficiency, no stone left unturned, and having the frameworks in place to allow these things to happen. When you picture world class results, they feel like going above and beyond KPI, they feel like finding additional added value in every possible case, they look like rarely faltering from a streak of achievement. And when we picture world class service style, it looks like speedy but ultimately accurate communication, beating timelines wherever possible, thinking of the client and their results and experience first, pre-empting client questions, knowing the answers.

How this translates in this role:

• Taking on tasks with Enthusiasm and Positivity, even when it’s out of your comfort zone or even responsibility. We know the industry landscape changes frequently, and as a Senior Manager, you need to be comfortable with supporting on projects that may fall outside of the day to day, but will ultimately ladder back to our main vision of developing a best in class service and team.
• Operating with Efficiency and Organisation, understanding the importance of timely delivery for our Clients. Where barriers are presented, you won’t be afraid to raise and challenge these, striving to always improve on our ways of working - both internally and externally with clients.
• You will be Inquisitive - having the Confidence to question, obtain further context and always seek out the ‘why’, arming yourself with the most information to be able to deliver the most relevant solution.
• Demonstrate Drive and Ambition to succeed above and beyond. When we set goals for delivery, it doesn’t mean we have to stop there. If there’s an opportunity to deliver beyond expectation, you’ll find it and make it happen.
• Be Proactive with Clients. Look beyond briefs and current scopes of work, spend time understanding the wider business of your Clients to spot opportunities.
• You will be hungry to continuallyLearn, evolve, and Share Knowledgein your field, seeking outInnovation, always striving to deliver the next best thing for our Clients.
• Workindependently, taking full ownership of your Client workload, whilst understanding how toUpward Manage- keeping your AD informed of key client challenges and opportunities, escalating where necessary, and leaning on them for support where required.
• Collaborate well with relevant teams at all times, understanding when to delegate to keep delivery both efficient and best in class.
• Be Assertive with strategic and client decisions. You are ultimately accountable for the delivery of the Service.
• Operate as a Senior voice within the Strategic Accounts team, offering feedback and ideas to fellow team members, both within and cross teams.
• Show a desire to develop and build the team - always spotting training opportunities, and educating the team (both direct and indirect) on any adhoc topics.

Communications:

We are open, honest, and transparent. We communicate with our team effectively to build trust and loyalty within Campfire. Our nonverbal communication is approachable, appropriate and friendly - we don’t just speak with our words, we speak with our body language. We’re experts in our industry and passionate about what we do. When communicating with our clients, we lead with professionalism and expertise. Whether communicating with our peers, our managers, or our direct reports, we approach conversations equally.

• You should be Approachable both with clients and within the agency
• Client comms should be both Personable and Professional, with the ability to read your audience. Everyone, at every level, will have a different style, and it will be up to you to identify the best ways to effectively communicate. Comms should be concise, deliver context, and meaningful, relevant information.
• The ability to effectively provide constructive feedback, both in 121s, across teams, and on the fly. All feedback is delivered in a way that provides clear examples and expectations, ensuring the team is fully aware of its responsibilities.
• Developing communication skills to define your approach when having difficult conversations, whether that’s with your team or with our clients. We want to communicate in a way that is calm, clear, and leaves no stone unturned.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Advertising Services

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