Senior Account Executive, Partnerships

Initiative; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

A leading marketing agency in London is seeking a Senior Account Executive, Partnerships to manage high-profile digital media accounts such as AWS. The role entails overseeing media planning, nurturing client relationships, and collaborating within the EMEA Digital Hub to ensure impactful media solutions. This position rewards strategic thinking and client-focused service within a dynamic team environment.

Benefits

Flexi-leave with 25 days annual leave

Free breakfast and lunch

Early finish Fridays

Electric vehicle salary sacrifice car scheme

Interest-free season ticket loan

Paid time off for volunteering

Private Medical Insurance

Group Personal Pension Plan with matched contributions

Generous parental leave

Flexible benefits including gym discounts

Qualifications

• 2+ years of experience in digital and traditional offline media.
• Strong ability to analyze data and provide recommendations to clients.
• Experience managing competing priorities and developing media strategies.

Responsibilities

• Develop and execute digital media plans for major clients like AWS.
• Collaborate with cross-functional teams to ensure strategic media choices.
• Mentor Associates and assist them in their development.

Skills

Client Relationship Management

Data Analysis

Negotiation

Media Planning

Education

Bachelor's degree in Marketing or related field

Tools

Ad operations technology

Market research tools

Job description

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Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Department Overview

Initiative is building the most streamlined and integrated Partnerships teams in the industry. We do not operate in silos.

Role Description

AWS (Amazon Web Service) is a high-profile B2B media account at Initiative. This role working within the centralised EMEA Digital Hub dedicated to AWS servicing clients in Europe. Based in London and servicing the AWS Brand client team in Europe. This role is part of a larger AWS CAM team and will partner very closely with or channel specialist teams across paid social and programmatic.

The Sr Negotiator, Digital Partnerships EMEA (Senior Account Executive) is required to develop, recommend, execute and evaluate digital media plans from inception to completion with moderate oversight from the Associate Director. The Sr Negotiator will work closely with the Director across multiple campaigns but will have the opportunity to take responsibility and ownership of key digital campaigns such as F1.

Key Responsibilities

Client

• Able to take on a more client-facing role with moderate oversight from senior team. Amazon clients are open to new opportunities and INI should always look for ways to better the relationship in multi-faceted ways
• Attend regular client status meetings, global request meetings and maintain on-going rapport with all relevant parties to drive towards a positive goal. The role will involve delivering regular key updates and hold constructive discussions. It is important over time to develop confidence to deliver those key updates and provide solutions to client problems, with the support of the Associate Director.
• Analyze and provide clients with research data, vendor planning documents and media/marketing information to support their decisions. Research and data are readily available to us through the Analytics team, the internet and previous campaign reports. This is a key feature to producing not only solid client recommendations but how in a 360-degree manner, it can fuel Amazon’s direction to us each quarter through to the following year

Internal

• Work collaboratively with activation, planning, strategy and analytics team members to develop and manage media plans for Digital (display, mobile, audio, social & video). Work closely with Strategy and CAM teams to ensure that overall strategy is woven into all media choices, particularly for digital direct activations
• Provide senior-level guidance/updates to Associates on day-to-day functions. Continue to communicate & coordinate effectively to managers and wider teams to achieve the outcomes desired in line with the task
• Mentor and assist in the training of Associates
• Develop the RFPs and oversee the submission process with both existing and new innovative Lead the opportunities to work with lots of forward-thinking media partners such as New York Times, LinkedIn, Google, Meta, Acast, Spotify, Bloomberg & The Economist to name a few. Including several localised high impact publishers within Europe and LATAM. Deliver on client KPI’s using data and analytics, via multi-faceted, strategic
• Participate in the development of KPIs with client lead. This is relevant to both the role’s personal objectives & the wider team, which are key to personal growth areas within the team and agency. However, this is also relevant to identify any evolving client KPIs, that may or may not be within the briefs but would continue to allow AWS to evolve. Business to Business clients continue to be a huge market for the agency, and it does not get much bigger than Amazon Web Services.
• One of the key deliverables is to oversee all SLA workback schedules and creative hand-offs to ensure campaign launches on time and without issue. This is a key task given several moving parts from campaign briefing to campaign end.
• Develop strategic media plans & recommendations and ultimately present plan recommendations to internal stakeholders and clients. This includes not only quality control measures being put in place to deliver accuracy but also assessing whether the proposal meets the client needs and in other cases challenges the status quo.
• Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, IO’s, budgets, creative, reporting, billing and reconciliation financial processes
• With support, become a leader for the trafficking & taxonomy of creative assets, leading into activation media stages

Commercial

• Secure best in class marketplace pricing. This will involve the person negotiating with large well-known media vendors to get the best value for AWS digital and the agency. In addition working with our Orion & MAGNA agency investment partners. Negotiations can be anything from free media formats or KPI performance added onto the transaction, to measurement report inclusion, to larger partnerships surrounding creatives or activations such as podcasts.
• Foster strong relationships with media partners. They are key to not only client success but they can allow teams to lean on them for trusted guidance, innovations and long-term relationships with AWS Digital.
• 25% Client (I think it should be 35% client)
• 55% Internal (55% internal)
• 20% Commercial (5-10% commercial – more the reality, unless this refers to partner negotiations, where it would be much higher then)

Key Performance Indicators (KPI’s):

- Client

• Able to take on a client facing role (Present POVs, e-mail recommendations) with oversight from senior team across exciting campaigns such as Formula 1, Generative AI led initiatives & Transformational messaging for Brand campaigns
• Successful oversight of client's buy stewardship with Negotiators and Associates
• Responsiveness and superior client service - Internal
• Effectively manages time and responsibilities for self and associates to ensure deadlines are adhered to and workflow is managed properly
• Develops sophisticated Media plans & ad hoc request responses that leverage data and analytics where appropriate for multifaceted media partnerships
• Collaboration with other disciplines/SBUs (Orion, Analytics, Comms Design) for a holistic buying approach

Desired Skills & Experience

• Preferred experience in both digital and traditional offline media. 2+ years working within the Internet space preferred However, Digital is the focus here.
• Experience with campaign management/ad serving technology: Double Verify, Ad operations, Happy Fox, Prisma – Preferred but not essential
• Preferred working knowledge of third party Internet marketing research: Interact, GWI, TGI or G4A – preferred but not essential
• Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and dynamic changes
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience analyzing data and market research

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [e-mail] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Electric vehicle salary sacrifice car scheme
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Marketing Services

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