Senior Account Director

M+C Saatchi UK; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative agency as a Senior Account Director, where your expertise in Consumer lifestyle PR will shine. You’ll lead exciting campaigns for major brands, leveraging cultural insights and media relationships to drive impactful results. This role offers the chance to work collaboratively with a creative team, ensuring that every project meets high standards and resonates with audiences. With a focus on strategic thinking and client management, you’ll play a key role in shaping brand narratives and driving business success. Be part of a forward-thinking agency that values excellence, collaboration, and curiosity.

Benefits

27 days holiday

Private healthcare

Pension

Life assurance

Income protection

Diversity, Equity, and Inclusion programs

Learning programs

Mentoring

Employee networks

Qualifications

• Broad awareness of cultural trends and consumer lifestyle.
• Strong network of influencers and media contacts.
• Exceptional client management and project skills.

Responsibilities

• Lead client business and ensure high standards and strategic objectives.
• Manage earned media strategy and oversee team deliverables.
• Develop and execute campaigns across PR, social, and influencer channels.

Skills

Consumer lifestyle PR

Client management

Media relations

Social media strategy

Cultural insights

Project management

Financial management

Team leadership

Education

Degree in Marketing, PR, or related field

Tools

Cision

Gorkana

DMS

CreatorIQ

Job description

Senior Account Director

We are looking to hire a new Senior Account Director to join our growing lifestyle team in Fabric. You’ll be experienced across Consumer lifestyle PR, social, and lifestyle big brands with a collaborative and creative mindset and an eye on culture. This is a great opportunity for someone who wants to leverage their Consumer lifestyle PR experience while working with some truly exciting big brands.

About Us

About M+C Saatchi Sport and Entertainment

This year marks twenty years of M+C Saatchi Sport and Entertainment - THE passions agency. For two decades, the agency has been connecting brands to consumers through the things people love, making them culturally relevant through passions.

The agency’s clients include adidas, Amstel, Ballantine’s, Barclaycard, Barclays, Dreams, Google, Heineken, Howden, Jameson, Kia, Lego, Lynx, Malibu, Red Bull, Virgin Media O2, and WHOOP.

With offices in London, Amsterdam, Berlin, Sydney, New York, and Johannesburg, the team delivers the agency’s core disciplines across sport, entertainment, and lifestyle, including sponsorship consultancy, rights amplification, PR, branded content creation, and experiential production.

The passions agency sits within the M+C Saatchi Group. Beyond this, the M+C Saatchi global network spans 23 countries with major hubs in the UK, Europe, Middle East & Africa, Asia, and Australia.

At M+C Saatchi Fabric

M+C Saatchi Fabric is a creative comms agency working with some of the world’s biggest brands, developing campaigns at the cutting edge of culture. Clients include adidas, The LEGO Group, Lynx, and Bowers & Wilkins.

About the Role

As a Senior Account Director on the FABRIC team, you will lead client business, ensuring all work is completed to the highest standards and meets the client’s strategic objectives, on time and within budget.

You will oversee earned media strategy and output across PR, Communications, Social, Influencer/Talent, and Activation, demonstrating knowledge across a breadth of earned media disciplines. You will play a key role in the wider agency business, with commercial awareness, an entrepreneurial spirit, and an understanding of our business and financial objectives. You will be a team leader who inspires and nurtures your colleagues.

About You

• Broad awareness of cultural trends, including youth and hype culture, music, fashion, pop culture, consumer lifestyle, and fitness, with an interest and knowledge in these areas.
• Ability to apply cultural insights to shape and inform work and creative strategies.
• High-level relationships with key media spanning consumer lifestyle, hype, music, fashion, and news (both UK and global). Luxury and consumer tech media experience is a plus.
• Strong network of KOLs (Influencers, Talent, and Creators) and awareness of emerging voices and platforms.
• Creative confidence in presenting ideas internally and to clients.
• Strategic and creative excellence in developing client campaigns from conception to delivery across earned media disciplines.
• Full responsibility and accountability for your accounts.
• Exceptional client management skills, building close relationships and providing sound strategic, creative, and operational advice.
• Excellent project and account management skills across multiple clients and workstreams.
• Ability to generate evaluation reports using industry tools (e.g., Cision, Gorkana, DMS, CreatorIQ) to inform results.
• Leadership qualities to inspire and oversee team members.
• Ability to identify and develop new business opportunities.
• Financial and budgeting expertise.
• Entrepreneurial spirit, adaptable to different clients and marketing disciplines.

What You'll Bring

Responsibilities

Marketing and earned media

• Ensure earned media output is central to all client work.
• Understand how PR supports clients' business objectives and provide strategic counsel accordingly.

Media Contacts & Management

• Strong knowledge of media and earned landscape to advise your team and clients effectively.
• Maintain and develop relationships with key high-level media across relevant sectors.
• Manage your team to deliver rich editorial opportunities.
• Monitor client coverage and address issues proactively.

Social Media

• Define relevant strategies based on client briefs and objectives.
• Understand the digital media landscape related to your client’s presence and goals.
• Incorporate digital mechanics into responses and campaigns.
• Manage cross-agency digital structures and stay informed about emerging technology to innovate client solutions.
• Provide strategic counsel based on social objectives and competitor analysis.
• Review and approve social content and reports, ensuring alignment with broader strategies.

Campaign Execution

• Oversee planning and implementation of client campaigns and activations.
• Ensure high standards, timeliness, and budget compliance.
• Focus on results-driven campaign execution and effective problem-solving.
• Lead the creation of evaluation and wrap-up reports.

Account Administration

• Supervise Account Managers and Executives in daily tasks, ensuring quality and deadlines.
• Lead meetings to ensure productivity and clarity.

Team Leadership and Development

• Provide guidance, support, and leadership to your team.
• Be viewed as a reliable and inspiring leader.

Client Services

• Show genuine interest in clients' businesses.
• Ensure prompt responses to client requests and maintain high communication standards.
• Coordinate resource planning with other senior team members.

Financial Management

• Manage budgets effectively, including forecasting, reporting, and reconciliation.
• Ensure compliance with finance processes, estimate campaign costs, and oversee invoicing and PO tracking.

Please note that applications close end of play on 21st May 2025

What We Value Most

Our Values

Excellence: We set high standards, striving to deliver work that defines culture.

Progressiveness: We stay in tune with evolving passions and work with integrity and authenticity.

Collaboration: We focus on collective effort, bringing together creative minds for rich storytelling.

Resilience: We respond swiftly to cultural shifts, trust our instincts, and think critically.

Curiosity: We challenge assumptions and conventions without presumption.

What You’ll Get

We offer a competitive salary and benefits, including 27 days holiday, private healthcare, pension, life assurance, and income protection. We are committed to Diversity, Equity, and Inclusion, providing inclusive holidays, learning programs, mentoring, and employee networks. All employee data is confidential under GDPR.