Search Marketing Specialist

KnoWho; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

KnoWho in Manchester is seeking a Paid Search specialist who can own the technical delivery of campaigns—from setup and activation through to optimisation and reporting—for a diverse client portfolio. You will work closely with senior team members to translate briefs into high‑performing campaigns, monitor performance, and drive measurable growth.

You’ll manage budgets and pacing, perform QA checks, generate timely insights, and use AI tools to streamline workflows and improve efficiency.

Qualifications

• Hands-on Paid Search campaign activation and management.
• Translate briefs into effective, high-performing campaigns.
• Strong analytics to turn data into insights.
• Experience with budget pacing and performance optimisation.
• Attention to detail in campaign setup and QA.
• Confidence producing performance reports.
• Interest in AI tools to improve efficiency.
• Commercial mindset aligning activity with business goals.

Responsibilities

• Take ownership of the technical setup, activation and delivery of Paid Search campaigns.
• Translate campaign strategies and briefs into effective, high-performing campaigns.
• Monitor, test and optimise campaigns to continually improve reach, response and conversion.
• Carry out quality assurance checks to ensure campaigns are accurate, delivered on time and aligned with best practice.
• Manage budgets, monitor pacing and identify opportunities to improve efficiency.
• Produce accurate and timely performance reports, turning data into clear insights and actionable recommendations.
• Identify and resolve technical issues, campaign inefficiencies and opportunities for improvement.
• Work closely with senior Partners to ensure campaign delivery aligns with wider client objectives.
• Make effective use of AI tools to streamline workflows, automate repetitive tasks and improve campaign delivery.
• Understand the commercial objectives behind campaigns and use your technical expertise to deliver meaningful results.

Skills

Paid Search activation

Campaign optimisation

Budget management

Data analysis

Quality assurance

Reporting

AI tooling awareness

Commercial acumen

Job description

We're looking for a Paid Search specialist who knows their way around the platforms, loves getting into the detail and understands how to turn a good strategy into great campaign performance.

This is a brilliant opportunity to join a forward-thinking agency, taking ownership of the technical delivery of Paid Search campaigns and working closely with senior team members to drive growth for a range of clients.

You'll be hands-on across campaign activation, optimisation, reporting and performance, making sure everything is delivered accurately, efficiently and with commercial impact.

In a nutshell

• Take ownership of the technical setup, activation and delivery of Paid Search campaigns.
• Translate campaign strategies and briefs into effective, high-performing campaigns.
• Monitor, test and optimise campaigns to continually improve reach, response and conversion.
• Carry out quality assurance checks to ensure campaigns are accurate, delivered on time and aligned with best practice.
• Manage budgets, monitor pacing and identify opportunities to improve efficiency.
• Produce accurate and timely performance reports, turning data into clear insights and actionable recommendations.
• Identify and resolve technical issues, campaign inefficiencies and opportunities for improvement.
• Work closely with senior Partners to ensure campaign delivery aligns with wider client objectives.
• Make effective use of AI tools to streamline workflows, automate repetitive tasks and improve campaign delivery.
• Understand the commercial objectives behind campaigns and use your technical expertise to deliver meaningful results.

Skills & Experience:

• Strong hands-on experience in Paid Search campaign activation and management.
• Confident use Paid Search platforms and manage campaign delivery from setup through to optimisation.
• A good understanding of campaign performance metrics across reach, response and conversion.
• Experience with budget management, pacing and performance optimisation.
• Strong analytical skills and the ability to turn data into meaningful insights.
• Excellent attention to detail, particularly around campaign setup and quality assurance.
• Confident producing performance reports and communicating findings clearly.
• A proactive approach to testing, learning and continuous improvement.
• An interest in AI tools and how they can be used to improve efficiency and campaign performance.
• Commercially minded, with an understanding of how Paid Search activity contributes to wider business objectives.

We're looking for someone who enjoys being close to the platforms, takes pride in getting the detail right and wants to make a genuine difference to client performance.