Search Marketing Specialist

JR United Kingdom; Bedford; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A digital growth agency in the healthcare space is seeking a Paid Media Executive to manage localised media campaigns. This hands-on role offers an opportunity to develop skills in paid media while contributing to innovative projects across various digital channels. The position supports talent development and provides great work-life balance, including remote work options.

Benefits

Work-life balance

Remote working flexibility

Employee development opportunities

Qualifications

• Experience as a Paid Media Executive or Associate, with account management and optimisation.
• Knowledge of digital tools like GA4 and Google Tag Manager.
• Experience in managing local campaigns in paid media.

Responsibilities

• Deliver localised paid media campaigns across multiple platforms.
• Manage performance and budgets for paid media accounts.
• Lead campaign launches and provide actionable insights for optimization.

Skills

Knowledge of GA4

Google Search Console

Google Tag Manager

Paid search

Paid social

Creative strategy

Landing page structures

Digital marketing channels

Job description

Social network you want to login/join with:

We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM, and email.

Employee development is seen as core to their success – so this is a good chance to learn new skills and brush up on existing ones. Additionally, as a startup, they offer great work-life balance, including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in delivering localised media campaigns across paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay updated with new technology and opportunities to further innovation in paid media.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and KPIs.
• Provide feedback on campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and services – including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes to increase engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing, and optimising accounts.
• Knowledge of GA4, Google Search Console, and Google Tag Manager.
• Experience with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.