Search Engine Optimization Specialist

Zinc Digital; Northampton; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Birthday off

Job summary

Zinc Digital is seeking an experienced SEO Specialist to own organic and AI search across a growing client base. You will lead high-value accounts, drive strategy and delivery across technical, on-page, and off-page SEO, Answer Engine Optimisation and Generative Engine Optimisation.

Based in the UK, this hybrid role combines client leadership with hands-on execution and collaboration within a growing marketing team.

Qualifications

• At least four years’ hands-on agency SEO experience with direct client contact.
• Strong experience across on-page, technical and off-page SEO.
• Knowledge of Answer Engine and Generative Engine Optimisation.
• Experience with SEMrush, Google Search Console and CMS platforms.

Responsibilities

• Develop and deliver long-term organic and AI search strategies for high-value client accounts.
• Manage on-page SEO including keyword research, content structure and internal linking.
• Lead technical SEO across sites: audits, crawlability, indexation, schema and Core Web Vitals.
• Build off-page strategies through digital PR and high-quality link acquisition.
• Improve visibility in AI-generated answers and features like snippets and People Also Ask.
• Analyse performance, produce reports and present strategies to clients and senior stakeholders.
• Support pitches, train juniors and develop scalable, ethical SEO processes.

Skills

Agency SEO

AI SEO

Client management

Technical SEO

Tools

SEMrush

Google Search Console

WordPress

Shopify

Job description

Are you an experienced agency SEO professional ready to take ownership of organic and AI search strategy across a growing client base? Join Zinc Digital and lead high-value accounts across technical, on-page and off-page SEO, Answer Engine Optimisation and Generative Engine Optimisation.

SEO Specialist (Organic & AI Search)

Little Houghton, Northampton.

Hybrid working — typically one or two office days per week.

Full-time, permanent.

About Zinc Digital

Zinc is one of Northamptonshire’s most established digital agencies and one of the area’s only Google Premier Partners. As our client base and marketing team continue to grow, we are looking for an experienced SEO Specialist to strengthen our organic and AI search offering.

About the role

Reporting to the Head of Marketing, you will own Zinc’s organic and AI search proposition, from strategy through to delivery.

You will personally manage our highest-value and most complex accounts, establish repeatable processes and help colleagues deliver effective, ethical SEO work that follows Google best practice.

Your performance will be measured through improvements in search visibility, qualified organic traffic, presence within AI-generated answers and revenue attributable to organic search.

What you'll be doing:

• Develop and deliver long-term organic and AI search strategies, personally leading Zinc’s highest-value and most complex client accounts.
• Manage on-page SEO, including keyword research, search intent, content structure, internal linking and content quality.
• Lead technical SEO across client websites, covering audits, crawlability, indexation, site architecture, schema, Core Web Vitals and migrations.
• Build effective off-page strategies through digital PR, citations, brand mentions, competitor analysis and high-quality link acquisition.
• Improve client visibility across featured snippets, People Also Ask, Google AI Overviews, ChatGPT, Copilot, Claude, Gemini and Perplexity.
• Analyse performance, track organic and AI visibility, produce clear reports and present strategies and results to clients and senior stakeholders.
• Support pitches, train junior colleagues and develop scalable, ethical SEO processes that follow current search-engine guidance.

What you'll need:

Agency experience is essential due to the pace, account volume and level of client contact involved.

• At least four years’ hands‑on agency SEO experience, including direct client contact and independent account management.
• Strong practical experience across on‑page, technical and off‑page SEO, with the ability to develop and deliver effective strategies.
• Knowledge of Answer Engine and Generative Engine Optimisation, including how brands gain visibility within AI‑generated and zero‑click results.
• Experience using SEMrush, Google Search Console and CMS platforms, ideally WordPress and Shopify, alongside a GA4 qualification.
• Strong analytical skills with the ability to identify trends, measure performance and turn data into clear actions.
• Excellent organisation, client‑management and communication skills, including the ability to explain technical information without unnecessary jargon.
• An up‑to‑date understanding of Google core updates, changing search behaviour and ethical, guidance‑compliant SEO practices.

What we offer:

• 25 days’ holiday plus bank holidays, and your birthday off.
• The opportunity to shape a growing agency’s organic and AI search proposition.

You must be authorised to work in the UK. No agencies, please.

This role may also suit candidates with experience as an: SEO Manager, SEO Executive, SEO Account Manager, Technical SEO Specialist, Organic Search Manager, SEO Strategist or SEO Consultant