Search Engine Optimization Specialist

Digital Waffle

Metropolitan Borough of Solihull

Hybrid

GBP 42,000 - 56,000

Full time

14 days+

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Benefits offered by this job

Competitive salary based on experience

Flexible hybrid working

25 days holiday

Free membership to the company’s core product

Regular impact on business performance

Supportive team culture

Job summary

A leading marketing services company in Solihull is seeking a Senior SEO & Content Specialist to own the organic search strategy. Your role will include optimising content, conducting keyword research, and collaborating with the marketing team. The ideal candidate has 2-3 years of SEO experience, strong copywriting skills, and proficiency in tools such as Google Search Console and Semrush. The position offers a competitive salary, flexible hybrid working, and opportunities for professional growth.

Qualifications

2–3 years of experience in an SEO/content-focused role, either agency or in-house.
Strong copywriting skills; ability to adapt tone across family and B2B audiences.
Proficient in tools like Google Search Console, GA4, Semrush or Ahrefs.
Commercial, data-driven mindset with testing and optimisation.
Highly proactive, self-motivated and collaborative in fast-moving environments.

Responsibilities

Take ownership of the organic search strategy and optimise content.
Conduct keyword research and performance analysis.
Monitor performance via Google Search Console and GA4.
Lead copy strategy to drive VIP product conversion and brand consistency.
Turn SEO insights into action across campaigns and collaborate with marketing teams.

Skills

SEO optimisation

Copywriting

Keyword research

Performance analysis

Competitor audits

Commercial mindset

Ahrefs

Keyword research

Performance analysis

Collaborative teamwork

Tools

Google Search Console

GA4

Semrush

Ahrefs

Mailchimp

Monday.com

Job description

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Matching the best Marketing and Digital candidates with top clients throughout the UK - Message me to find out more!

I’m working on behalf of a fast-growing, purpose-driven business in the UK leisure and family sector to find a talented Senior SEO & Content Specialist. If you thrive on combining data-led performance strategy with compelling storytelling, and want your work to make a real difference -this one’s for you.

The company is an industry leader in its space and is scaling rapidly across both its B2C and B2B offerings. With an ambitious marketing roadmap, this role is central to driving organic visibility, content performance, and membership growth.

About the Role:

As Senior SEO & Content Specialist, you’ll take full ownership of the organic search strategy — from optimising high-traffic landing pages and blog content, to shaping persuasive copy for membership products and campaigns.

You’ll be responsible for:

SEO optimisation across listings, ticket pages, and blog content using best practice techniques
Conducting keyword research, performance analysis, and competitor audits
Monitoring performance via Google Search Console, GA4, and Semrush
Leading copy strategy to drive VIP product conversion, engagement, and brand consistency
Staying on top of SEO trends and turning insights into action across campaigns
Collaborating with the wider marketing team to shape tone of voice and user journeys

What We’re Looking For:

2–3 years of experience in an SEO/content-focused role (agency or in-house)
Strong copywriting skills and the ability to adapt tone across family and B2B audiences
Proficient in tools like Google Search Console, GA4, Semrush or Ahrefs
Commercial and data-driven mindset with a passion for testing and optimising
Highly proactive, self-motivated, and collaborative in fast-moving environments
Bonus if you’ve used Mailchimp or Monday.com

What’s on Offer:

Competitive salary based on experience
Flexible hybrid working
25 days holiday
Free membership to the company’s core product (with access to top UK attractions)
Regular opportunities to see your work directly impact business performance
Supportive team culture and opportunities for progression in a scaling business

If you’re ready to step into a role where your SEO and content expertise will drive real growth — I’d love to hear from you.

Seniority level