Search Account Manager (SEO & PPC)

Pull The Pin Agency (PTP); Birmingham; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

Join a leading digital marketing agency as a Search Account Manager, where you will manage SEO and PPC campaigns for a diverse client portfolio. Your expertise will drive client success through strategic implementations and performance analysis. Enjoy a supportive environment with a clear path for growth while working in a hybrid model that provides flexibility. Comprehensive benefits and a chance to engage in continuous learning await the right candidate.

Benefits

30 days holiday plus bank holidays

4 weeks per year of remote work anywhere

Support for career development plans

Regular opportunities to attend industry events

Latest tech equipment options

Qualifications

• Minimum 2 years in Search Account Manager or similar role.
• Expertise in SEO and PPC best practices.
• Proficiency with keyword research and analytic tools.

Responsibilities

• Manage SEO and PPC campaigns end-to-end, ensuring optimized results.
• Conduct reports translating data insights for clients.
• Build and maintain long-lasting client relationships.

Skills

SEO

PPC

Client Relationship Management

Data Analysis

Communication

Education

Experience in digital marketing

Tools

Google Analytics

Google Ads

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

We are seeking a talented and driven Search Account Manager to join our passionate team. This role is ideal for an experienced digital marketer who excels at building strong client relationships, managing end-to-end SEO and PPC campaigns, and delivering tangible results. You will be key in devising, implementing, and optimising search strategies, ensuring our clients achieve maximum visibility and return on investment.

RESPONSIBILITIES

SEO Campaign Management:

• Develop and implement comprehensive SEO strategies, including on-page, off-page, and technical SEO.
• Conduct in-depth keyword research, competitor analysis, and technical audits.
• Monitor and analyse organic search performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Provide actionable insights and recommendations to improve organic rankings, traffic, and conversions.
• Collaborate with content and development teams to ensure SEO best practices are integrated across client websites.

PPC Campaign Management:

• Plan, create, and manage effective PPC campaigns across platforms such as Google Ads and Microsoft Ads.
• Conduct thorough keyword research, ad copy creation, and landing page optimisation.
• Monitor and analyse PPC campaign performance, focusing on KPIs like ROI, CTR, CPC, and conversions.
• Implement A/B testing strategies to continuously optimise campaign performance.
• Manage media budgets effectively to maximise ROI for clients.
• Report into Head of PPC.

Reporting & Analysis:

• Produce insightful and comprehensive performance reports, translating complex data into clear, actionable insights for clients.
• Present reports and strategies confidently to clients, demonstrating value and driving discussions.

Strategic Input & Team Collaboration:

• Contribute to the wider agency strategy, staying abreast of industry trends and platform updates.
• Collaborate closely with internal teams (e.g., content, design, development) to ensure integrated campaign delivery.
• Mentor and support junior team members as appropriate.

Client Relationship Management:

• Act as the primary point of contact for a dedicated portfolio of clients, building and nurturing strong, long-lasting relationships.
• Conduct regular client meetings (in-person and/or virtual) to discuss performance, review strategies, and identify new opportunities.
• Proactively communicate campaign progress, insights, and recommendations clearly and concisely.
• Identify and pursue opportunities for upsell and cross-sell of additional digital marketing services.

Required Skills / About You

• Proven experience (2 years minimum) in a Search Account Manager, SEO & PPC Account Manager, or similar role within a digital marketing agency.
• Demonstrable expertise in both SEO and PPC best practices and successful campaign execution.
• Proficiency with industry-standard tools including:
• Google Analytics
• Google Search Console
• Google Ads
• Microsoft Ads (Bing Ads)
• SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, etc.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively.
• Proven client-facing experience, with a track record of building and maintaining strong client relationships.
• Highly organised with exceptional attention to detail and the ability to manage multiple projects and deadlines simultaneously.
• Proactive and results-oriented mindset.
• A passion for digital marketing and a commitment to continuous learning.

Desired (but not essential) Skills:

• Experience with other digital marketing channels (e.g., Paid Social, Display).
• Knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
• Google Ads and/or Google Analytics certifications.

BENEFITS

Pull The Pin offers a clear path to progression for all members of staff. Our highly experienced team will support you and help you meet your career goals through a career development plan and regular one-to-ones. When you pull the pin, the opportunities are endless.

• Hybrid working - 2 days per week in the office. The other days choose where you want to work and when you want to work. We ensure you take ownership of your 37.5 hours a week and ensure you deliver on that time.
• 30 days holiday a year plus bank holidays
• 4 weeks a year working anywhere in the world (subject to completion of 3 month probationary period)
• Regular personal development and concrete plans on how you can progress and grow within the company
• Chance to attend national and international conferences
• Opportunities to speak at industry events
• Latest Apple or Microsoft equipment to choose from depending on preferred equipment.

SALARY

£28,000 - £40,000 per annum (Depending on experience)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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