SBM Purina Brand

Nestle SA; Fernhill; On-site; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Car allowance 17%

Discretionary annual bonus

Pension up to 12%

25 days holiday plus 12 days flexible

Job summary

Nestle Purina is seeking a Senior Brand Manager to lead and strengthen the Purina Corporate Brand across the UK & Ireland. You will shape and deliver an insight-led strategy building awareness, consideration, favourability and trust, bringing Purina's purpose and story to life across consumer touchpoints.

You will combine strategic thinking with brilliant execution to create compelling brand experiences across paid, earned, shared and owned channels, while championing sustainability and engaging

Qualifications

• Significant brand, marketing or corporate brand experience with a track record of developing and implementing successful brand strategies.
• Proven experience creating integrated communications and engagement plans that deliver measurable brand outcomes.
• Strong consumer-first mindset with ability to translate insights into strategic actions.
• Excellent communication, storytelling and presentation skills in a fast-paced environment.

Responsibilities

• Lead the Purina Corporate Brand strategy and UK&I plan to strengthen awareness, consideration, favourability and trust.
• Create connected brand experiences across paid, earned, shared and owned touchpoints.
• Turn consumer insights into action using research, brand tracking, trends and performance data.
• Lead high-quality execution with briefs and collaboration across agencies, partners and internal teams.
• Champion sustainability and align Purina's UK&I agenda with credible storytelling.
• Influence and optimise by partnering with UK&I, regional and global stakeholders and managing investment.

Skills

Brand strategy

Stakeholder management

Budget management

Agency management

Cross-functional leadership

Job description

• Lead the Purina Corporate Brand strategy: Develop and deliver an insight-led UK&I plan that strengthens awareness, consideration, favourability and trust.
• Create connected brand experiences: Bring Purina's purpose, expertise and story to life through integrated activity across paid, earned, shared and owned touchpoints.
• Turn insight into action: Use consumer research, brand tracking, cultural trends, competitor activity and performance data to identify opportunities and improve effectiveness.
• Lead high-quality execution: Create strong briefs and work with creative, media, digital, research and specialist partners to deliver distinctive, effective campaigns.
• Champion sustainability: Build internal alignment around Purina's UK&I sustainability agenda and enable credible, evidence-based storytelling.
• Influence and optimise: Build strong partnerships with UK&I, regional and global stakeholders, manage investment effectively and use learning to continually improve performance.
  Significant brand, marketing or corporate brand experience, with a strong track record of developing and implementing successful brand strategies.
• Proven experience creating integrated communications and engagement plans that deliver measurable brand outcomes.
• A strong consumer-first mindset, with the ability to translate research, data and consumer insight into clear strategic actions.
• Strong strategic judgement, combined with the ability to lead high-quality execution across multiple consumer touchpoints.
• Excellent stakeholder management and influencing skills, with experience working effectively across local, cross-functional and regional structures.
• Experience managing agencies, significant budgets and the measurement of marketing or communications effectiveness.
• Excellent communication, storytelling and presentation skills, with the ability to manage competing priorities in a fast-paced environment.

Desirable skills and experience

• Experience of sustainability, corporate reputation or brand governance would be advantageous, particularly where this has involved translating complex or technical information into clear, credible communications.
  We are looking for a Senior Brand Manager to lead and strengthen the Purina Corporate Brand across the UK & Ireland. You will shape and deliver an insight-led strategy that builds Brand Awareness, Consideration, Favorability and Trust, brining Purina's purpose, expertise and story to life across consumer touchpoints. You will combine strategic thinking and brilliant execution to create compelling brand experiences across paid, earned, shared and owned touchpoints.

Alongside the core Corporate Brand remit, you will champion Purina's UK&I sustainability agenda, building internal understanding and enabling credible, relevant external storytelling. The role is approximately 70% Corporate Strategic Brand and 30% UK&I Sustainability Leadership, with responsibility for an investment budget of approximately £950K. Purina At Purina, we believe that pets and people are better together. Home to some of the UK's best-known pet care brands, including FELIX, GOURMET, PRO PLAN, PURINA ONE and BAKERS, we are united by our purpose of creating richer lives for pets and the people who love them. Bought by millions, our much loved brands have been unlocking the power of food for over a century - helping pets and their owners live happier and healthier lives together. We understand pets are more than just pets. They are our friends, confidants and partners in crime and we believe in the magic of the pet human bond. We constantly look for ways to make that bond stronger, offering pets, their owners and pet professionals best in class experiences, while playing our part in protecting our planet for future generations is how we make a positive difference. Our employees tell us that PURINA is a great place to work and somewhere you can grow, feel valued and belong. Driven by purpose, powered by passion and inspired by a pioneering spirit, we create an environment where people can thrive. We encourage our teams to challenge convention, bring new ideas to life and make a meaningful impact, while supporting each other to learn, grow and achieve their full potential. That's the Power of Purina.

Salary: from £60,000- £70,000 depending on experience. Some of our other fantastic benefits

• 17 % car allowance
• Potential, discretionary annual bonus
• Generous pension scheme - up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement

Are you a strategic brand leader who is passionate about building brands that consumers know, trust and connect with?