Brand Manager

ADM; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading nutrition company is seeking a Brand Manager to shape brand identity and drive growth in B2B and B2C markets. The role involves developing strategies, managing campaigns, and ensuring brand consistency across channels. Opportunities for career growth and a flexible work environment are offered.

Benefits

Flexible work environment

Career growth opportunities

Mental health awareness support

Qualifications

• 3–5 years’ experience in brand management, preferably in veterinary or FMCG sectors.
• Experience managing marketing budgets and omni-channel campaigns.

Responsibilities

• Develop and execute brand strategies to build brand equity.
• Manage brand activity calendar including campaigns and product launches.
• Track and report on brand performance metrics.

Skills

Communication

Project Management

Brand Building

Commercial Mindset

Education

Degree in Marketing

Degree in Business

Degree in Veterinary Science

Job description

This role is pivotal in shaping brand identity, driving awareness, and supporting commercial growth across both B2B (veterinary practices) and B2C (pet owners) markets. We’re looking for an experienced, creative, and commercially-driven Brand Manager to lead the development and execution of our brand strategy.

Your Responsibilities

1. Develop and execute brand strategies to build brand equity and drive customer engagement across all channels.
2. Manage the brand activity calendar, including campaign launches, seasonal initiatives, and new product launches.
3. Lead the stage gate process for all NPD and EPD projects, collaborating with commercial, sales, technical, regulatory, and project management teams to ensure timely delivery.
4. Oversee marketing content creation (website, digital, print, social media, packaging), ensuring compliance with regulatory and veterinary standards.
5. Partner with the category team on research initiatives to understand consumer insights, monitor trends, and assess competitor activity.
6. Coordinate with agencies on branding, packaging, and promotional campaigns.
7. Track and report on brand performance metrics, using data to refine campaigns and inform strategy.
8. Lead trade marketing efforts to veterinary practices, including events, exhibitions, POS, and educational materials, working closely with internal veterinarians and technical teams for accuracy and compliance.
9. Ensure brand consistency across all internal and external communications.

Your Profile

1. 3–5 years’ experience in brand management, preferably within veterinary, pet care, animal health, or FMCG sectors.
2. Strong understanding of marketing principles, brand building, and omni-channel campaigns.
3. Proven success in developing and executing growth-driven brand strategies.
4. Excellent communication and project management skills.
5. Experience managing marketing budgets.
6. Commercial mindset with attention to detail and a passion for pets and animal wellbeing.
7. Experience with regulatory requirements in veterinary or healthcare sectors is a plus.
8. Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
9. Experience working in B2C environments.
10. Familiarity with veterinary networks, pet retail, or eCommerce channels.

Your Future Perspective

Challenging tasks, quick decision-making, and a high level of personal responsibility in a modern work environment with flexible work models. Opportunities for innovative thinking and career growth, with the possibility to manage your own career path. Our company culture promotes continuous learning and diversity, supported by Employee Resource Groups and mentorship programs. We offer excellent career opportunities in a leading nutrition company, attractive remuneration, and a flexible work environment that supports mental health awareness.

Learn more about ADM at www.adm.com.

We are proud to be an equal opportunity workplace, valuing diversity and encouraging participation from underrepresented groups through our UK Diversity forum. If you’re interested, apply online with your earliest start date and salary expectations. By applying, you agree to ADM’s privacy policy.

#IncludingYou

Diversity, equity, inclusion, and belonging are core to ADM’s values. We strive to create inclusive environments where every employee can thrive and contribute. For more on our initiatives, visit our website: Diversity, Equity and Inclusion | ADM.

About ADM

At ADM, we harness nature to provide nutrition worldwide. With innovations, a comprehensive portfolio, and a commitment to sustainability, we support our customers in addressing nutritional challenges. As a leader in human and animal nutrition and agriculture, we are dedicated to enriching lives globally. Learn more at www.adm.com.