Salesforce Marketing Email Specialist

American Institute of CPAs; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a talented Email Marketing Specialist to enhance their campaigns using Salesforce Marketing Cloud. This role focuses on designing personalized customer journeys, segmenting audiences, and optimizing email content for maximum engagement. You'll collaborate with diverse teams to align marketing strategies and conduct A/B testing to refine approaches. With a commitment to work-life balance and continuous learning, this position offers a supportive environment for your professional growth. Join a forward-thinking organization dedicated to transforming the accounting and finance profession.

Benefits

Healthcare

Pension Plan

Annual Leave

Parental Leave

Employee Assistance Program

Qualifications

• 2+ years experience in email marketing operations.
• Salesforce Marketing Cloud Certifications required.

Responsibilities

• Develop and implement email marketing campaigns using Salesforce Marketing Cloud.
• Monitor email marketing metrics to inform future strategies.

Skills

Email Marketing

Salesforce Marketing Cloud

Audience Segmentation

A/B Testing

Data Compliance (CAN-SPAM, GDPR)

Education

Salesforce Email Specialist Certification

Salesforce Admin Certification

Tools

Salesforce Marketing Cloud

Job description

About the Role:

You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations. This role is expected to start mid-August, to participate in an upcoming Salesforce training class.

You Will:

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows. Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices

• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.

• Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.

• Monitor important email marketing metrics to create insights and inform future campaign strategies

• Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals

• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.

• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).

• Use a hybrid work schedule

You Have:

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin

• 2+ years experience in email marketing operations

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hybrid #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.