Contractor Email Marketing Specialist

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing Shopify ecommerce agency is seeking a Contractor Email Marketing Specialist to enhance client retention services. You will create and optimise email and SMS marketing flows, ensuring brand consistency and performance metrics are met. Ideal candidates have experience with Klaviyo and Mailchimp, strong copywriting skills, and an analytical mindset. This role offers flexibility in managing multiple client accounts.

Qualifications

• Proven experience with Klaviyo and/or Mailchimp in ecommerce.
• Strong copywriting and design sensibility.

Responsibilities

• Designing and implementing email and SMS marketing flows.
• Monitoring performance metrics and making data-driven optimisations.

Skills

Email Marketing

Customer Retention

Copywriting

Analytical Skills

Tools

Klaviyo

Mailchimp

Job description

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Contractor Email Marketing Specialist, london

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Client:

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

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Job Description:

Company Description

Charle Agency - Shopify Plus Partner Agency is an expert ecommerce web design agency and Shopify Partner that helps brands leverage strategic website design and powerful Shopify development for profitability. With a focus on in-depth research and competitor analysis, we create cutting-edge ecommerce websites that push design boundaries. Our ongoing optimisation & support packages ensure clients receive expert digital support.

Role Description

Are you a skilled email marketing specialist with a passion for ecommerce and a knack for customer retention?

We’re a fast-growing Shopify ecommerce agency looking for a contractor marketing specialist to take ownership of our client retention services (Charle Retain). You’ll be responsible for creating, setting up, and optimising high-performing email and SMS marketing flows and templates using platforms like Klaviyo and Mailchimp, depending on client needs.

What You’ll Be Doing

• Designing and implementing email and SMS marketing flows and automations (e.g., welcome series, abandoned cart, win-back, post-purchase).

• Creating visually engaging and brand-aligned email templates.

• Monitoring performance metrics (open rates, CTRs, conversions) and making data-driven optimisations.

• Collaborating with internal teams and clients to align email strategy with broader ecommerce goals.

• Ensuring consistent brand voice and design across all email content.

What We’re Looking For

• Proven experience with Klaviyo and/or Mailchimp, especially in ecommerce and Shopify environments.

• Deep understanding of retention marketing principles and customer lifecycle strategies.

• Strong copywriting and design sensibility.

• Analytical mindset – comfortable with metrics, reporting, and A/B testing.

• Self-starter with excellent communication and time management skills.

• Availability to manage multiple client accounts simultaneously on a flexible contract basis.

Bonus Points For

• Experience working with a Shopify agency or ecommerce brands.

• Familiarity with SMS marketing or other retention channels.

• Ability to advise on list segmentation and deliverability best practices.