Manager - Salesforce Marketing Cloud Development

VML MAP; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

VML MAP seeks a Manager – Salesforce Marketing Cloud Development to lead and inspire a team of skilled developers. You will define technical architecture and oversee the end-to-end delivery of complex projects within Salesforce Marketing Cloud. This role requires 6+ years of progressive development experience and at least 2+ years in a leadership role, with deep expertise in Salesforce Marketing Cloud tools like AdStudio and Social Studio. Strong communication and marketing knowledge are a plus.

Qualifications

• 6+ years of progressive developer experience with at least 2+ years in a leadership role focused on Salesforce Marketing Cloud.
• Deep architectural and hands-on expertise with Salesforce Marketing Cloud tools.
• Strong mastery of SQL, AMPscript, and JavaScript.

Responsibilities

• Lead a team of developers and oversee delivery of Salesforce Marketing Cloud projects.
• Drive implementation and customization initiatives for major clients.
• Mentor junior and senior developers fostering a culture of learning.

Skills

Leadership

Salesforce Marketing Cloud

SQL

AMPscript

JavaScript

Communication

Job description

Are you eager to learn new technologies and inspire a team to build cutting‑edge solutions within Salesforce Marketing Cloud? Do you appreciate a collaborative and empowering working environment where you get a high level of decision‑making authority? Can you lead a team in transforming complex business requirements into excellent technical solutions within the SFMC ecosystem? And would you like to lead some of the world’s most skilled marketing automation developers on one of the industry’s most advanced CRM platforms?

What will your day look like?

As a Manager – Salesforce Marketing Cloud Development you will lead and inspire a team of skilled developers, define technical architecture, and oversee end‑to‑end delivery of complex Salesforce Marketing Cloud projects. You will translate client requirements into robust, scalable technical solutions, research concepts, strategy, and targets for each project, and guide the team in developing automations, approving technical specifications, estimates, deployment plans, and test methodologies.

Tasks

• Drive product implementation and customization initiatives within Salesforce Marketing Cloud for major clients.
• Establish and enforce best practices for testing, maintenance, and optimization of client applications built on SFMC.
• Lead stakeholder communication, provide strategic project feedback and updates, and champion agile methodologies within the team.
• Mentor and develop junior and senior developers, fostering a culture of continuous learning and excellence.
• Contribute to solution architecture and technical roadmap planning for large‑scale Salesforce Marketing Cloud implementations.

What do you bring to the table?

You are a visionary and influential leader with a proactive approach to problem‑solving and a passion for developing talent. You act as a strategic advisor for clients and colleagues, confidently articulating complex technical concepts, influencing decision‑making, and driving organized, high‑quality project delivery within Salesforce Marketing Cloud.

Qualifications

• 6+ years of progressive developer experience, with at least 2+ years in a leadership or mentorship capacity within an agency or consulting environment, specifically focused on Salesforce Marketing Cloud.
• Deep architectural and hands‑on expertise with Salesforce Marketing Cloud, including advanced knowledge of AdStudio, Social Studio, and Einstein.
• Mastery of technologies such as SQL, AMPscript, and JavaScript, with a strong emphasis on setting technical standards and guiding complex SFMC implementations.
• Demonstrated experience with workflow engines, HTML, CSS, and proficiency in multiple programming languages.
• Exceptional communication and presentation skills (English) to articulate strategic vision and technical roadmaps to diverse audiences.
• Strong marketing domain knowledge is a significant plus.

Equal Opportunity Employment

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.