Salesforce Admin

Genius Sports; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Genius Sports is seeking an experienced Salesforce Administrator to join our Business Systems team in the UK. You will help scale Salesforce across acquisitions, onboarding our product catalog, and enabling marketing campaigns with data-driven insights.

The role focuses on automation, data quality, training end-users, and optimizing quote-to-cash processes, while collaborating with marketing and sales teams to align technology with business strategy.

Qualifications

• Minimum 5+ years’ experience as a Salesforce Administrator.
• Experience with Agentforce Revenue Management or similar billing applications.
• Experience with Marketing Cloud (Marketing Cloud Next) or Account Engagement (Pardot).
• Strong stakeholder management and communication skills.

Responsibilities

• Configure Agentforce automation, Einstein Activity Capture and related flows.
• Improve pipeline efficiency using flows and OOTB features to support forecasting and lead management.
• Maintain and scale Quote to Cash journeys in Agentforce Revenue Management.
• Collaborate with marketing to align Salesforce capabilities with campaign strategies and data segmentation.
• Monitor data quality and oversee user training and onboarding.
• Identify opportunities to improve business processes using Salesforce automation.

Skills

Salesforce Admin

Sales Cloud Consultant

Platform App Builder

Marketing Cloud

Agentforce Revenue Management

Tools

Copado

Juro

Everstage

Data 360

Job description

By bringing together next‑gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com

The Role

Genius Sports is looking for an experienced Salesforce Administrator to join our Business Systems team supporting the delivery of scalable, secure, and high‑performing Salesforce solutions. Genius Sports is currently in the process of scaling various tech teams to align acquisitions under one unified technical strategy. The Salesforce team is at the forefront for supporting this strategy, onboarding the extensive Genius Sports product catalog within Salesforce, driving commercial enablement, and activating our data to enrich and personalize our marketing campaigns to drive growth.

What You’ll Do

Automation Expertise

• Proficient in Agentforce configuration enabling automation using natural language prompts.
• Proficient with Einstein Activity Capture and Conversational Insights and flows.

Pipeline Efficiency Enhancements

• Collaborate with stakeholders to improve pipeline efficiency by streamlining processes and improving automation through flows and OOTB features to improve pipeline management & forecasting.
• Implement best practices for lead management, opportunity tracking, and sales forecasting.
• Maintain and scale Quote to Cash journeys in Agentforce Revenue Management.

Marketing Strategy Implementation

• Work closely with marketing teams to align Salesforce capabilities with marketing strategies.
• Familiarity with marketing automation, journey orchestration, personalisation, data segmentation and activation, CRM integration, event management, and campaign analytics.

Data Quality Assurance

• Monitor platform performance and ensure data quality by maintaining clean, accurate records, particularly as we roll out new capabilities.

User Training And Support

• Conduct training sessions for end‑users to maximize adoption, engagement, and proficiency.
• Oversee all administrative functions within Salesforce, including the management of joiners, movers and leavers and associated access management.

Business Process Optimization

• Identify general opportunities for process improvement and recommend solutions.

Analytics Minded

• Use Reports & Dashboards to monitor trends, identify opportunities and make data‑driven decisions.

What You’ll Bring

• A superb communicator, able to build strong relationships with stakeholders at all levels.
• A strategic thinker and pragmatic problem solver, able to understand the outcomes that the business needs to see and work out the right order to do things.
• An experienced Salesforce Administrator with a minimum of 5+ years’ experience.
• A Salesforce Certified Platform Administrator, Platform App Builder, Sales Cloud Consultant.
• Experienced working with Agentforce Revenue Management or similar billing applications.
• Experienced working with Marketing Cloud (Marketing Cloud Next) or Account Engagement (Pardot).

It Will Be a Bonus If You Know

• A Salesforce Certified Agentforce Specialist and Data 360 Consultant or have experience working with Data 360 and Agentforce features.
• Experienced working with DevOps tools, such as Copado.
• Experienced working with Juro (Contract Generation) and Everstage (Commissions) or similar applications.

We enjoy an ‘office‑first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.