Sales Team Leader

The Fuel Store Ltd; Birmingham; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

A leading company in the fleet management sector is seeking a Fleet Sales Team Leader in Birmingham. In this pivotal role, you will inspire and lead a dynamic sales team, develop effective sales strategies, and enhance team productivity while representing a family-run business committed to customer success. The position offers a hybrid work environment, competitive commission structure, and numerous employee benefits, alongside opportunities for professional growth.

Benefits

Health & Wellbeing support

Pension Scheme

26 days annual leave plus statutory holidays

Career progression opportunities

Regular incentives and awards

Monthly employee awards with lunch provided

Tea, coffee, fresh fruit & breakfast available

Support for local charities

Qualifications

• Proven experience in a sales leadership role.
• Familiarity with multichannel sales teams.
• Strong ability to drive team productivity.

Responsibilities

• Lead and develop a varied team of salespeople across sales channels.
• Set clear performance goals and evaluate regularly.
• Create tailored coaching plans for team growth.

Skills

Sales leadership

Team motivation

CRM proficiency

Market knowledge

Performance metrics

Education

Relevant certifications in sales management or leadership

Tools

Dynamics 365 CRM

Job description

Birmingham, United Kingdom | Posted on 03/06/2025

An industry leader in fleet management solutions, providing unrivaled support that keeps Britain moving. We fuel better.

Job Description

Here at The Fuel Store, we are transforming the Fleet and Fuel industryfor good! We are proud to be one of the top resellers in the UK, throughproviding unrivalled support to our customers that fuels the lifeblood ofBritain’s roadways.

As a family run business and over 9 years’ under our belt, we havealways been determined to deliver on our founding principle; fuelling betterfor our customers. From single-vehicle operators to multi-fleet solutions,our customers are genuinely at the forefront of everything we do. We believethat our services will allow them to reach heights they didn’t even knowpossible and we love being part of that journey!

In order to take our sales department to the nextlevel, we are looking to welcome a Fleet Sales Team Leader to report into our Sales Manager with the purpose of increasing the effectiveness of ouroverall sales through structured and consistent delivery of management alignedto sales technique, sales strategy, and sales theory/philosophy.

This role is about leading the sales department.Inspiring them will be crucial to the success of this role across our Fuel division.

Permanent Opportunity: Full Time

Commission Structure: Competitive

Location: Birmingham, B2(Hybrid)

Requirements

• To lead by example,motivate and develop a varied team of salespeople and various sales channels.
  
• Actively supportyour team by being highly present on the sales floor, engaging and inspiring.This can be in scheduled sessions such as a morning meetings.
  
• To use the CRM as asales tool and support team members in effective utilisation.
  
• Set clear performancegoals, conduct regular performance evaluations, and implement strategies toenhance team productivity.
  
• Create belief, set a compelling vision, buildstrongconnections & foster a positive, inclusive, and winning teamculture.
  
• Celebrate successes and recognize achievements in ameaningful way, consistently.
  
• Identify individual development needs and create tailoredcoaching plans.
  
• Stay updated on product, market, and competitor insightsand share knowledge effectively
  
• Ensure the team adheres to processes, compliance, andquality standards.
  
• Develop and implementeffective sales strategies, tactics, and action plans to drive revenue growth,upsell effectively and expand the customer base.
  
• Oversee the salespipeline, ensuring it's robust, accurate, and effectively managed to meetrevenue targets.
  
• Understand our customer portfolio and allocate data forSales Agents to target effectively.
  
• Provide tracking updates and forecasts to the SalesManager.
  
• Partner with Recruitment/People to Recruit, coach, anddevelop Sales Agents to achieve consistent results.
  
• Liaise with stakeholders and departments to enhance theSales Department's operation.
  
• Communicate effective sales techniques and strategies tobuild a high-performing team.
  
• Conduct regular feedback sessions and performance reviews.
  
• Ensure compliance and quality standards are met in allcustomer interactions.
  

To have the ability tocontribute to The Fuel Store’s success, you will need proven experience in:

• Provendemonstratable experience in a Sales leadership role.
  
• Growing Customer Acquisition and Customer Success
  
• Upsell and Cross-Sell Success to increase total spend
  
• Driving Team Productivity and Performance Metrics
  
• Theability to learn quickly and take in complex information
  
• Familiaritywith dynamics 365 CRM systems and sales processes
  
• Leadingmultichannel sales teams.
  
• Proactive andself-motivated individual with a demonstrated ability to take initiative anddrive results.
  
• Relevant certificationsin sales management or leadership (e.g., Certified Sales Professional) areadvantageous.
  
• Familiaritywith the Oil/Gas/Energy or Fuel industries is advantageous.
  
• Pension Scheme:After12 weeks of continuous employment, you will be automatically enrolled intoour Pension Scheme.
  
• Health &Wellbeing:All employees will have access to MediCashupon passing their probation, this will allow them to access retaildiscounts, counselling, and so much more. Enhanced sickness policy.
  
• Holiday Entitlement:Youwill be entitled to 26 days annual leave plus all statutory holidays, you increase personal holiday allowance withincreased service.
  
• Career Progression:Wetrack all employees progression by creating personal development plans, wehave a fueller academy in place to also support this.
  
• Incentives & Bonus:Thisrole incorporates a bonus, as well as regular incentives, awards andevents for everyone across the business to get involved in.
  
• Location:Basedin Birmingham City Centre, with panoramic views from the office floor.
  
• Other benefits:Monthlyemployee awards, which would include a lunch provided. Regular in-housecompetitions and games. Tea, coffee, fresh fruit & breakfast areavailable for everyone in the business. Feel free to take a look foryourself here! https://thefuelstore.co.uk/careers
  
• Supporting local charities:Weare passionate aboutgiving back to thelocalcommunity andsupportingcharitiesas much aswecan.
  
  

Alittle more for you to know..

We want to be a place where everyone has a sense of belonging. Our teamis growing rapidly and that means that we want collaborative, talented Fuellersto help us to invent The Fuel Store’s future. We will support you, nurture you,and give you the best platform to succeed – we just need you to have that driveand willingness to learn!

If you think that you could add value here at TheFuel Store, please apply. Equally, if you think your experience only meets partof the requirements, apply anyway! We’d love to review your application and ifsuccessful arrange a chat with you to find out if you could be the nextFueller!

We are also an equal opportunity employer and value diversity across thebusiness. All applicants will be considered for employment without attention toethnicity, race, religion, sexual orientation, gender identity, sex, family orparental status, neuro diversity or disability status,marital status,veteran status and national origin.