Sales Representative UK - Foodservice - Permanent Contract

Ajinomoto Group; Greater London; On-site; GBP 28,000 - 46,000; Full time

Job summary

Ajinomoto Group in the United Kingdom is seeking a commercially driven Sales Representative to champion our Japanese frozen food portfolio, including Gyoza, across restaurants and retailers in London and beyond. You will build partnerships, drive listings, lead product demonstrations, analyse sales data, and plan territory activity to grow market share while delivering authentic flavours.

This role requires proactive, consultative selling and a track record of growing sales in hospitality or

Qualifications

• Channel growth with new listings and increased re-order frequency in Japanese restaurants, Pan-Asian venues, and Asian retailers.
• Build long-term relationships with restaurant owners, chefs, retail buyers and store managers to maximise profitability and velocity.
• Support live tastings and product demonstrations to showcase quality, prep efficiency, labour-saving benefits and authentic flavour.
• Analyse customer sales data and territory trends to uncover growth opportunities and defend market share.

Responsibilities

• Channel growth: drive new listings and increase re-order frequency across Japanese restaurants, Pan-Asian venues, and Asian retail stockists. Lead end-to-end launch plans for NPD.
• Customer management: build and manage long-term relationships with restaurant owners, head chefs, retail buyers, and store managers. Advise customers to maximise profitability and retail velocity.
• Product demonstrations: support live tasting sessions and product demos to showcase quality, prep efficiency, labour-saving benefits, and authentic flavour performance.
• Data management: autonomously schedule daily/weekly itineraries; analyse customer sales data and territory trends to unlock hidden growth opportunities and defend market share.

Job description

Areyou passionate about authentic Asian cuisine and driven by building long-term,consultative business partnerships?

Weare looking for a commercial, self-motivated Sales Representative to join ourUK Sales team. In this pivotal role, you will champion our market-leadingJapanese frozen food portfolio (including our flagship Gyoza) across twovibrant channels: Japanese & Pan-Asian Restaurants and Asian Retailers.

Your responsibilities :

• Channel Growth: Drive new listings and increase re-order frequencyacross Japanese restaurants, Pan-Asian venues, and Asian retail stockists. Leadend-to-end launch plans for NPD.
• Customer Management: Build and manage long-term relationships withrestaurant owners, head chefs, retail buyers, and store managers. Act as atrusted business advisor to help customers maximisetheir menu profitabilityand retail velocity.
• ProductDemonstrations: Support live tastingsessions and product demonstrations to showcase product quality, prepefficiency, labour-saving benefits, and authentic flavour performance.
• Data Management: Autonomously schedule and manage your daily/weeklyworking itinerary. Analyse customer sales data and territory trends to unlockhidden growth opportunities and defend market share.