Sales Representative UK - Foodservice - Permanent Contract

Ajinomoto, Frozen Foods Europe; Greater London; On-site; GBP 36,000 - 48,000; Full time

Job summary

Ajinomoto, Frozen Foods Europe is seeking a commercially-driven Sales Representative to expand our Japanese frozen food portfolio across UK restaurants and retailers in Greater London. You will drive listings, nurture relationships with chefs and buyers, and showcase our products through live tastings and demonstrations.

The role emphasizes data-led territory planning, mastering customer profitability, and delivering growth across channels.

Qualifications

• Background in FMCG or Foodservice sales with a track record of consultative, solution-focused commercial negotiations and customer account management.
• Strong understanding of the UK Foodservice and Asian retail landscapes, combined with genuine knowledge and passion for Japanese and Pan-Asian cuisine.
• An appreciation and understanding of Asian business customs and cultures.
• Self-motivated with exceptional time management, territory planning ability, and commercial data literacy.
• Full clean UK driving licence, fluent written and spoken English, and full right to work in the UK.

Responsibilities

• Drive new listings and increase re-order frequency across Japanese restaurants, Pan-Asian venues, and Asian retail stockists. Lead end-to-end launch plans for NPD.
• Build and manage long-term relationships with restaurant owners, head chefs, retail buyers, and store managers. Act as a trusted business advisor to help customers maximise their menu profitability and retail velocity.
• Support live tasting sessions and product demonstrations to showcase product quality, prep efficiency, labour-saving benefits, and authentic flavour performance.
• Autonomously schedule and manage your daily/weekly working itinerary. Analyse customer sales data and territory trends to unlock hidden growth opportunities and defend market share.

Skills

FMCG sales

Foodservice sales

Consultative selling

Account management

Data literacy

English fluency

UK driving licence

Job description

Are you passionate about authentic Asian cuisine and driven by building long-term, consultative business partnerships?

We are looking for a commercial, self-motivated Sales Representative to join our UK Sales team. In this pivotal role, you will champion our market-leading Japanese frozen food portfolio (including our flagship Gyoza) across two vibrant channels: Japanese & Pan-Asian Restaurants and Asian Retailers.

Your responsibilities :

• Channel Growth: Drive new listings and increase re-order frequency across Japanese restaurants, Pan-Asian venues, and Asian retail stockists. Lead end-to-end launch plans for NPD.
• Customer Management: Build and manage long-term relationships with restaurant owners, head chefs, retail buyers, and store managers. Act as a trusted business advisor to help customers maximise their menu profitability and retail velocity.
• Product Demonstrations: Support live tasting sessions and product demonstrations to showcase product quality, prep efficiency, labour-saving benefits, and authentic flavour performance.
• Data Management: Autonomously schedule and manage your daily/weekly working itinerary. Analyse customer sales data and territory trends to unlock hidden growth opportunities and defend market share.

• Proven Sales Track Record: Background in FMCG or Foodservice sales with a track record of consultative, solution-focused commercial negotiations and customer account management.
• Industry & Culinary Expertise: Strong understanding of the UK Foodservice and Asian retail landscapes, combined with genuine knowledge and passion for Japanese and Pan-Asian cuisine.
• Cultural Awareness: An appreciation and understanding of Asian business customs and cultures.
• Hands-on Engagement: Comfortable conducting live product demonstrations and culinary tastings with chefs and buyers.
• Autonomy & Analytical Skills: Self-motivated with exceptional time management, territory planning ability, and commercial data literacy.
• Core Essentials: Full clean UK driving licence, fluent written and spoken English, and full right to work in the UK.

This position is open to everyone. At Ajinomoto, we firmly believe that our success depends on the diversity of our talents and their passion.