Sales & Relationships Lead

Alf Studios; Greater London; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Uncapped commission

Job summary

Alf Studios in London is seeking a Sales & Artist Relations Lead to develop relationships with musicians, clients and dealers worldwide. This hands‑on role focuses on converting opportunities into sales, while working with the international dealer network and traveling for events and meetings.

You will coordinate instrument trials, showings and presentations, manage client conversations, and help shape the studio’s commercial activity with warmth and judgement.

Qualifications

• Naturally confident, personable and comfortable developing new relationships.
• Strong commercial instinct and motivation to sell.
• Ability to steer conversations toward a decision without being pushy.
• Excellent interpersonal skills with musicians, dealers and high‑value clients.
• Solid understanding of classical music and the professional music world.

Responsibilities

• Develop and maintain relationships with professional musicians, collectors, dealers and prospective clients
• Respond to and qualify new enquiries, understanding each player’s needs and circumstances
• Manage client relationships from initial conversation through trial, commission or purchase
• Organise and conduct instrument trials, private showings, studio visits and presentations
• Follow up consistently and sensitively with prospective clients
• Discuss pricing, commissions and purchasing arrangements within agreed parameters
• Develop relationships with violin dealers, consignment partners and international representatives
• Represent Alf Studios at conferences, exhibitions, competitions and musical events
• Travel within the UK and internationally to meet players, partners and prospective clients
• Identify opportunities for small gatherings, presentations and other ways of introducing instruments to musicians
• Maintain clear records of active opportunities, conversations and next steps
• Work closely with the workshop team to ensure instruments and information are ready for clients
• Provide market feedback and contribute to broader sales strategy
• Help develop a long‑term network around Gregg Alf and Alf Studios

Skills

People skills

Commercial instinct

Relationship building

Communication

Organised

Travel willingness

Fluent English

Sales mindset

Tools

CRM systems

Google Drive

Email tools

Job description

Location:

London, U.K., with hybrid and remote opportunities.

Start:

As soon as possible

Job Summary:

We are seeking an exceptional, commercially minded Sales & Artist Relations Lead to join Alf Studios in London and take a leading role in developing relationships with musicians, clients, dealers and partners around the world.

This is a hands-on sales and relationship role for someone who is naturally confident with people, understands the world of classical music and fine instruments, and enjoys turning relationships into real opportunities.

Working closely with Gregg Alf, the successful candidate will take responsibility for developing new enquiries, maintaining existing client relationships, organising instrument trials and showings, working with our international dealer network, and following opportunities through from first conversation to completed sale.

A significant part of the role will take place outside the office: meeting musicians, attending events, visiting dealers and travelling internationally with instruments. We are looking for someone who enjoys being on the ground, building relationships personally and representing the studio with warmth, confidence and good judgement.

This is not primarily a marketing or administrative position. The central responsibility is simple: build strong relationships and help place instruments with the right players.

Key Responsibilities:

• Develop and maintain relationships with professional musicians, collectors, dealers and prospective clients
• Respond to and qualify new enquiries, understanding each player’s needs and circumstances
• Manage client relationships from initial conversation through trial, commission or purchase
• Organise and conduct instrument trials, private showings, studio visits and presentations
• Follow up consistently and sensitively with prospective clients
• Discuss pricing, commissions and purchasing arrangements within agreed parameters
• Develop relationships with violin dealers, consignment partners and other representatives internationally
• Represent Alf Studios at conferences, exhibitions, competitions and musical events
• Travel within the UK and internationally to meet players, partners and prospective clients
• Identify opportunities for small gatherings, presentations and other ways of introducing instruments to musicians
• Maintain clear records of active opportunities, conversations and agreed next steps
• Work closely with the workshop team to ensure the appropriate instruments and information are ready for clients
• Provide Leo and Gregg with regular market feedback and contribute to broader sales strategy
• Help develop a thoughtful, long‑term network around Gregg Alf and Alf Studios

Candidate Requirements:

• Naturally confident, personable and comfortable developing new relationships
• Strong commercial instinct and a genuine motivation to sell
• Able to move a conversation towards a decision without being pushy or transactional
• Excellent interpersonal skills and an ability to communicate comfortably with professional musicians, dealers and high‑value clients
• A strong understanding of classical music and the professional music world
• Experience as a string player, instrument specialist, artist manager or within the violin trade is highly desirable
• Comfortable discussing sound, instruments and the needs of professional players
• Highly organised and dependable, with strong follow‑through
• Able to manage a number of long‑term relationships and opportunities simultaneously
• Comfortable working independently and taking initiative
• Willing and able to travel regularly in the UK and internationally
• Discreet, polished and responsible when handling valuable instruments and sensitive client relationships
• Confident using email, Google Drive and CRM or sales‑management systems, and quick to learn internal systems
• Fluent in English, both spoken and written; additional languages are an advantage
• Based in or near London, with the legal right to work in the UL

The Ideal Background

The right person may already work in the violin trade, but they do not necessarily need to.

We would also be interested in hearing from a professional musician, artist manager, arts professional or experienced relationship‑led salesperson who has strong musical understanding and would like to build a career in the world of fine instruments.

Above all, we are looking for someone with the unusual combination of musical credibility, social confidence, commercial drive and dependable follow‑through.

Working at Alf Studios

Alf Studios is an international violin‑making studio centred around the work of Gregg T. Alf, one of the most recognised contemporary violin makers of his generation.

The successful candidate will work directly with Gregg, Leo and a small international team of makers and administrators, with considerable opportunity to help shape and grow the studio’s commercial activity over the coming years.

This is a role for someone who wants to become an important part of that next chapter.

Remuneration

Base salary in the region of £35,000–£40,000, depending on experience, with a substantial uncapped commission structure on top. Strong performers should expect total earnings materially above the base salary.

For any enquiries, feel free to contact us at [e-mail]