Sales Programs Manager

Wolters Kluwer International; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Wolters Kluwer Health is seeking a Sales Programs Manager to accelerate pipeline growth and seller productivity across European markets. You will design, launch and scale structured programs, partnering with regional Sales Leaders to align priorities with go-to-market plans.

You will analyze pipeline and performance data, translate insights into practical plays, and own governance and reporting to senior leadership.

Qualifications

• Education Bachelor’s degree required.
• Extensive experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Demand Generation, or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise tech or high-growth markets.
• Advanced analytical and problem-solving skills.
• Executive stakeholder management and cross-functional program leadership.
• Strong written and verbal communication and CRM proficiency.

Responsibilities

• Sales program strategy and execution across European markets.
• Design, launch and manage structured programs for pipeline creation and revenue growth.
• Partner with Sales Leaders to identify priority segments, territories, and cohorts.
• Build program plans with objectives, audience, messaging, enablement needs, and success metrics.
• Own the operating rhythm, ensure adoption, and continuous improvement based on results.
• Analyze pipeline, activity and productivity data to identify gaps and opportunities.
• Translate insights into practical plays and demand-generation initiatives.
• Create reporting and dashboards for leadership on performance, risks and recommendations.
• Partner with regional Sales Leaders to align programs with GTM priorities and calendars.
• Collaborate with Sales Strategy, Revenue Operations, Marketing, Enablement and Customer Success to scale programs.

Skills

Sales programs

Sales strategy

Revenue operations

Sales enablement

Executive stakeholder management

Cross-functional collaboration

Analytical thinking

Communication skills

CRM proficiency

Education

Bachelor's degree

Tools

Salesforce

BI tools

Job description

About the Role

At Wolters Kluwer (Health Division), we are looking for a Sales Programs Manager to accelerate pipeline growth and seller productivity by designing, launching and scaling strategic sales programs across European markets. Operating at the intersection of sales strategy, pipeline generation, field execution and enablement, the role will partner with senior cross-functional stakeholders to translate business priorities and performance insights into measurable programs that improve pipeline creation, conversion and revenue growth.

Responsibilities

Sales program strategy and execution

Design, launch and manage structured sales programs that drive pipeline creation, opportunity progression and revenue growth across European markets. Partner with Sales Leaders to identify priority segments, territories, industries, products or customer cohorts where targeted programs can improve performance. Build program plans from concept through execution, including objectives, target audience, messaging, seller actions, enablement needs, success metrics and reporting cadence. Own the operating rhythm for key initiatives, ensuring programs are delivered on time, adopted by sales teams and continuously improved based on results.

Pipeline generation and performance management

Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and growth opportunities. Translate insights into practical sales plays, demand-generation initiatives, account targeting and seller actions. Monitor program impact against KPIs such as pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement. Create clear reporting and dashboards to communicate performance, risks and recommendations to sales leadership.

Sales leader partnership

Act as a trusted advisor and business partner to regional and country-level Sales Leaders. Participate in sales leadership meetings to provide program updates, pipeline insights and recommendations. Help sales teams prioritize where to focus, which plays to run and how to execute with consistency. Support quarterly and annual planning by identifying pipeline-generation priorities and building associated program calendars.

Cross-functional collaboration

Work closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success to align programs with broader go-to-market priorities. Coordinate sales and marketing execution to ensure campaigns translate into actionable seller motions. Partner with Enablement to equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow-up guidance. Share best practices across markets and scale successful programs regionally.

Governance, communication and continuous improvement

Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points and retrospectives. Track adoption and outcomes, gather feedback from sellers, and refine program based on lessons learned. Prepare concise executive communications, readouts and recommendations. Promote a culture of experimentation, accountability and continuous improvement across sales programs.

Qualifications

• Education Bachelor’s degree required.
• Experience Extensive experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Demand Generation, or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
• Advanced analytical and problem-solving skills.
• Executive stakeholder management.
• Experience leading complex, cross-functional programs.
• Strong written and verbal communication.
• Proficiency with CRM (ideally Salesforce), business intelligence and productivity tools.

This is a hybrid role requiring 8 days per month in the office. #LI-Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

About Wolters Kluwer

If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most.

You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains.

We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Equal Employment Opportunity Statement

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.