Sales Optimisation Manager

BT Communications Ireland Limited; West of England, Birmingham, Greater London, Manchester; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Bonus 10%

Private GP 24/7

Carers leave

Parental leave

BT product discounts

Pension scheme

Holiday purchase

Job summary

BT plc is seeking a Sales Optimisation Manager to translate sales strategy into practical, lasting change across SMB contact-centre and desk-based sales teams in the UK. You will drive improvements in new business, retention and digital sales, turning frontline insights into concrete plans that boost sales performance and customer experience.

In this role you’ll embed lasting change by planning delivery, coordinating cross-functional teams, and tracking benefits across multiple locations while

Qualifications

• Experience delivering change or transformation at pace.
• Strong stakeholder communication across levels.
• Sales background with commercial awareness.

Responsibilities

• Turn business strategy into a prioritised change plan with clear recommendations.
• Use data and frontline insight to simplify processes and improve customer experience.
• Lead cross-functional teams to design and coordinate improvements.
• Plan delivery and help sales leaders adopt new ways of working across locations.
• Track gains in conversion, productivity, and cost to serve while meeting governance requirements.

Skills

Project management

Stakeholder mgmt

Sales experience

Data-driven

Job description

• Job Title:Sales Optimisation Manager
• Req ID:64427
• Job Function:Sales and Commercial
• Posting Start Date:09/11/2026
• Posting End Date:18/11/2026
• Division:UK Business
• Job Location:GBR Bristol - Assembly, GBR-Birmingham-Three Snowhill, GBR-London-BTHQ One Braham, GBR-Manchester-New Bailey
• Advertised Salary:Competitive plus benefits
• Closing Date:18th November 2026

Location: Birmingham, Bristol, London or Manchester

About the role

Help turn sales strategy into practical, lasting change at BT. As Sales Optimisation Manager in our small and medium business (SMB) organisation, you’ll connect wider business transformation with improvements in how our contact-centre and desk-based sales teams work across new business, retention and digital sales. In a fast-moving environment, you’ll turn frontline insight and business priorities into clear plans that improve sales performance and customer experience.

What you’ll be doing

• Turn business strategy into a prioritised change plan, responding quickly to emerging business and frontline needs and making timely, informed decisions and clear recommendations on where to focus effort for greatest impact.
• Use data and frontline insight to uncover opportunities to simplify processes, make better use of technology and improve customer experience.
• Bring sales leaders and cross-functional teams together to design, trial and coordinate improvements, building agreement quickly, maintaining momentum and agreeing success measures before wider rollout.
• Embed lasting change by planning delivery, helping sales leaders introduce new ways of working and sharing successful approaches across teams and locations.
• Track and sustain gains in conversion, productivity, customer experience and cost to serve, adapting improvements while maintaining sales quality and meeting BT governance, customer, data, privacy and regulatory requirements.

Essential Skills / Experience

• Experience managing projects that deliver change or transformation at pace, with the organisational skills to prioritise activity, coordinate delivery and maintain focus on commercial outcomes.
• Communication and stakeholder management skills at all levels, including explaining change clearly, facilitating discussions and resolving conflict to build agreement around business priorities.
• A sales background and commercial awareness, with an understanding of how sales teams work and how changes can improve performance while protecting customer experience.

Desirable Skills / Experience

• Experience in telecommunications.
• Experience in the SMB market, ideally across multiple sales channels.

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalisedmaternity, paternity, and adoption leave – 18weeks’full pay and 8weeks’half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

Why Sales and Commercial

In Sales and Commercial, we’re building one of the biggest and best sales teams in the country. We’ve got big ambitions to develop a team that has the right ability and will to win. Central to our ambitions are;

• Using our unparalleled expertise to bring first class solutions to market and offer a compelling value proposition to our customers that’s unmatched by our competitors
• Developing a highly skilled, highly efficient sales powerhouse through competitive pricing, an optimised channel model and best in class tools
• Relentless pursuit of a high-performance culture founded on clear career progression and the drive and determination to become the UK’s best sales force

Why Business

Join us at a pivotal moment for BT Business. We are executing a multi-year transformation to restore growth, modernise at scale and unlock new markets beyond connectivity. Our ambition is clear – return to sustainable revenue and EBITDA growth, strengthen our market position, and deliver meaningful shareholder value through disciplined execution and bold reinvention.

We are fundamentally reshaping the business – simplifying our portfolio, digitising our customer experience and building market-leading capability across cyber, AI and managed services, all powered by the UK’s leading fixed and mobile networks. This is a shift from a legacy connectivity provider to a modern, solutions-led, AI-first business that can truly differentiate in a competitive and fast-moving market.

With execution momentum building and a clear path to growth, the opportunity now is to scale what works, accelerate performance and fully realise our potential. This is about delivering against ambitious financial outcomes while transforming how we operate – creating a business that is simpler, faster, more innovative and easier to do business with.

If you want to be part of the team shaping the turnaround of a multi-billion-pound business – and building a stronger, more competitive BT for the future – this is your moment.