Sales Operations Manager

Simpson Associates; York and North Yorkshire, Sheffield; On-site; GBP 65,000 - 90,000; Full time

Job summary

Simpson Associates, a Microsoft Solutions Partner for Cloud & AI Platforms, seeks a Sales Operations Manager in the UK to own the revenue engine operationally and align Sales, Marketing, Presales, Finance and Delivery to practical plans.

You will own sales planning, pipeline governance, CRM effectiveness, and commercial reporting, while driving automation, dashboards and workflow improvements to support predictable, scalable growth.

Qualifications

• Strong experience in sales operations or revenue operations within B2B environments.
• Excellent understanding of sales processes, forecasting and commercial reporting.
• Experience with CRM governance, data quality and dashboards.
• Analytical mindset with ability to translate data into practical recommendations.
• Strong stakeholder management across Sales, Marketing, Finance and Delivery.

Responsibilities

• Own annual and quarterly sales planning, pipeline governance and forecast accuracy.
• Lead CRM governance, data quality, workflow design and automation opportunities.
• Produce weekly, monthly and quarterly pipeline and revenue reporting for leadership.
• Define end-to-end sales processes and improve handovers across teams.
• Identify opportunities to reduce admin effort and improve data quality through automation.

Skills

Sales operations

Revenue operations

CRM governance

Forecasting

Data analysis

Stakeholder management

Tools

HubSpot

Power BI

Job description

Simpson Associates transforms raw data into actionable insights that drive positive change.

Our Microsoft data expertise, our specialist sector knowledge, plus our innovative and trusted advice and guidance are just some of the reasons clients choose to work with us.

Our mission is to help purpose‑led organisations from within the public and private sectors to harness data as a lever for change and enable them to realise business value more quickly. We provide the full range of services to support organisations on their data transformation journey. From advisory support and data strategy, to developing Data & AI solutions, right through to providing a range of managed services.

We are a Microsoft Solutions Partner for Cloud & AI Platforms and Security, holding Specialisations in AI Platform on Microsoft Azure, Build AI Apps on Microsoft Azure, Analytics on Microsoft Azure and Data Warehouse Migration to Microsoft Azure. Previously, Cloud & AI platforms were individual pillars for Data & AI, Digital & App innovation and Infrastructure.

But it's not just about the badges. We are proud to be recognised as the winner of the 2024 Microsoft Community Response Partner of the Year award, reflecting our dedication to using technology for positive change. We are also a Databricks partner, and an IBM Gold Partner, specialising in Cognos Analytics and Planning Analytics.

With offices in York and Sheffield, and a team based throughout the UK – we champion creativity, innovation and collaboration in the workplace.

The Role

The Sales Operations Manager will own the revenue engine operationally, ensuring the sales function has the structure, insight, systems, and governance needed to support predictable, scalable growth. This role will work closely with Sales, Marketing, Presales, Finance and Service Delivery to translate commercial objectives into practical operating plans, robust processes and clear performance reporting.

The postholder will own sales planning, pipeline governance, CRM effectiveness, commercial reporting, and process optimisation. They will give leadership confidence in forecast accuracy, pipeline quality, and revenue performance, while helping sales teams work more efficiently through improved tools, workflows, automation, and enablement.

Key Responsibilities

• Support annual and quarterly sales planning, translating commercial objectives into clear operational plans, sales KPIs and performance measures.
• Develop and maintain sales capacity, coverage and account planning models to support revenue growth and future resource planning.
• Own pipeline governance, ensuring opportunity stages, qualification standards, sales processes and forecast assumptions are consistently applied.
• Produce weekly, monthly and quarterly pipeline, forecast and revenue performance reporting for senior leadership and board-level reviews.
• Analyse commercial performance, including win rates, conversion, sales cycle length, pipeline health, sector performance and growth trends.
• Act as the operational owner of HubSpot, driving CRM governance, data quality, workflow design, adoption, dashboard development and automation opportunities.
• Work with Finance and FP&A colleagues to ensure revenue dashboards and commercial reporting are insightful, accurate and fit for purpose.
• Define, document and continuously improve end-to-end sales processes, including lead-to-opportunity and opportunity-to-contract workflows.
• Identify opportunities to reduce administrative effort, improve data quality and create process efficiencies using automation and agreed system improvements.
• Provide commercial and management oversight on bid and proposal processes to support efficient, high-quality responses to tenders and opportunities.
• Monitor contract, renewal and commercial approval pipelines, ensuring appropriate visibility, governance and escalation where required.
• Align Sales, Presales, Marketing, Finance and Service Delivery processes to improve cross-functional working, handovers and visibility of future demand.
• Act as a point of escalation for sales-related delivery or presales resource issues, liaising with the appropriate stakeholders to support timely resolution.
• Support sales enablement by creating playbooks, guidance materials, CRM training and onboarding support for new sales colleagues.
• Identify performance bottlenecks, operational risks and improvement opportunities, providing practical recommendations to leadership.

Skills & Attributes Required

• Strong experience in sales operations, revenue operations, commercial operations or a similar operational role supporting a B2B sales function.
• Experience working in a technology, consultancy, managed services or professional services environment.
• Excellent understanding of sales processes, pipeline management, forecasting, CRM governance and commercial reporting.
• Highly analytical, with the ability to interpret data, identify trends and translate insight into practical recommendations.
• Confident working with CRM systems, ideally HubSpot, including data quality, reporting, dashboards, workflows and adoption.
• Strong stakeholder management skills, with the ability to work collaboratively across Sales, Marketing, Finance, Presales and Delivery teams.
• Commercially aware, with sound judgement and the ability to balance governance, efficiency, usability and business outcomes.
• Comfortable challenging assumptions, improving standards and supporting consistent ways of working across teams.
• Strong organisational skills, with the ability to manage multiple priorities, deadlines and reporting cycles.
• Clear and confident communicator, able to present data, risks and recommendations to senior stakeholders in a concise and credible way.
• Proactive, solutions-focused and comfortable driving continuous improvement in a growing, evolving commercial environment.

Advantageous Qualifications and Skills

• Experience using HubSpot, Power BI or similar CRM, reporting and business intelligence tools.
• Experience supporting bid, proposal, tender or commercial approval processes.
• Experience working with senior leadership teams on revenue forecasting, sales planning and board-level reporting.
• Knowledge of revenue operations principles and how Sales, Marketing, Customer Success and Delivery teams align to support growth.
• Experience developing sales playbooks, process documentation, training materials or enablement resources.
• Project management or process improvement experience, with the ability to lead operational change from design through to adoption.

Simpson Associates reserves the right to close the recruitment process at any time.