Sales Marketing Executive

Edwards & Pearce; Greater Lincolnshire; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading company in the home improvements sector is seeking a Sales & Marketing Executive to drive sales and enhance customer relationships. This role involves analyzing customer data, conducting sales calls, and supporting marketing initiatives crucial for business growth. The ideal candidate will possess strong communication skills and a customer-focused mindset, with an opportunity for a salary of up to £35,000 alongside performance bonuses.

Benefits

Company pension

Cycle to work scheme

Employee discount

Onsite parking

Qualifications

• Strong communication skills, both written and verbal.
• Proficient in Microsoft Office (Word, Excel, Outlook); basic digital marketing and CRM knowledge.
• Knowledge in the kitchen and bathroom or construction distribution sectors preferred.

Responsibilities

• Drive sales through analysis of customer data and proactive outreach.
• Build relationships with trade customers to encourage repeat business.
• Support marketing campaigns and manage internal databases.

Skills

Communication

Customer-focused

Organizational Skills

Tools

Digital Marketing Tools

CRM Platforms

Microsoft Office

Job description

We are pleased to be working with a local market leading company in the home improvements space. Due to continued success they are looking to expand their team with a Sales & Marketing Exec.

THE ROLE:

• Proactively drive sales by identifying opportunities within the existing customer base using order history, sales reports, and customer segmentation data.
• Analyse customer buying patterns to spot gaps, lapses in ordering, or changes in purchasing behaviour, and take action to re-engage or upsell.
• Conduct regular outbound sales calls to lapsed or low-spend customers with tailored product suggestions, promotional offers, or account support.
• Build strong, lasting relationships with trade customers (merchants, showrooms, installers) to encourage repeat business and increase order value.
• Collaborate with the sales and marketing team to develop targeted campaigns or promotions based on customer data and seasonal trends.
• Follow up on marketing-generated leads, web enquiries, or campaign responses to convert interest into active sales.
• Support key accounts with product advice, pricing, and technical support, ensuring their needs are met quickly and professionally.
• Log customer feedback and buying signals into the CRM to support continuous improvement and future sales strategies.
• Work with the external sales team to coordinate account management activity and identify shared opportunities for growth.
• Assist in the creation and distribution of promotional materials, brochures, and POS displays.
• Help maintain and update website content, product listings, and digital catalogues.
• Coordinate email campaigns, product launches, and seasonal promotions.
• Support with social media content creation and scheduling (Facebook, Instagram, LinkedIn).
• Collect and report on marketing campaign performance and engagement metrics.
• Assist in organising trade shows, open days, and customer training events.
• Manage internal databases to ensure customer contacts are accurate and segmented.

THE CANDIDATE:

• Strong communication skills-written and verbal.
• Customer-focused with a sales-driven attitude.
• Organised and able to manage multiple tasks and priorities.
• Basic knowledge of digital marketing tools and CRM platforms.
• Proficient in Microsoft Office (Word, Excel, Outlook); design skills (e.g. Canvas or Adobe) a plus.
• Knowledge of the kitchen and bathroom sector or construction distribution preferred.

THE BENEFITS:

• Salary: up to £35,000 plus package, plus performance bonus & annual bonus
• Company pension
• Cycle to work scheme
• Employee discount
• Onsite parking

THE CONSULTANCY:

Edwards & Pearce acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Edwards & Pearce is an Equal Opportunities Employer.