Sales & Marketing Co-ordinator

Genie Goals; Cambridge; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a forward-thinking ecommerce agency as a Sales & Marketing Co-ordinator, where creativity meets strategy! In this dynamic role, you'll spearhead innovative marketing campaigns, optimize lead generation, and collaborate closely with the Head of Marketing. With a focus on experimentation and growth, you'll have the opportunity to influence the agency's trajectory while working in a supportive environment that values your ideas. If you're passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you!

Qualifications

• 2-4 years of experience in a marketing role focused on B2B demand generation.
• Strong understanding of digital marketing strategy and campaign management.

Responsibilities

• Plan and execute multi-channel marketing campaigns and lead generation initiatives.
• Manage HubSpot CRM for campaign tracking and reporting.

Skills

B2B Demand Generation

Digital Marketing

Project Management

Content Coordination

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

CRM Software

CMS Platforms

Job description

Genie Goals is scaling and marketing is at the heart of it. As our Sales & Marketing Co-ordinator, you’ll run creative campaigns, unlock new lead sources, and bring smart ideas to life. This is a high-impact, hands-on role with the freedom to experiment, collaborate, and directly influence the growth of one of the UK’s leading ecommerce agencies.

You’ll work closely with the Head of Marketing & Partnerships to help us meet ambitious growth goals by executing lead generation campaigns, optimizing our sales process, and ensuring Genie Goals shows up in all the right places. We encourage testing bold ideas—whether that’s a niche content campaign or launching a new lead-gen webinar series, this role involves a lot of experimentation, excellent attention to detail and process building.

We’re not your average agency, we have been certified “a great place to work”, have a staff retention rate of over 83% and an average client tenure of 5 years. We are long term strategists, honest and accountable. Whether that be for our team's profit or our responsibility to people and the planet.

Join us and you’ll get to help shape our growth strategy from the inside out.

Key Responsibilities

Preparation & Knowledge

• Here at Genie Goals we're digital marketing experts, and we need you to be able to reflect that in your work. Therefore we require you to have an understanding of digital marketing strategy to enable conversations with partners about the interaction of other channels and tech

Lead Generation + Marketing Campaigns

• Planning, executing, and optimizing multi-channel marketing campaigns + lead generation campaigns
• Identify new channels or tactics to support demand generation—think creatively and test often.
• You’ll be empowered to run experiments, test new channels, and bring bold ideas to the table—we back innovation with action.
• Own the calendar for outbound marketing initiatives, launches, and partner co-marketing opportunities.
• Oversee the creation and deployment of lead magnets, case studies, landing pages, email sequences, and other demand-driving content.
• Own KPI reporting and deliver actionable insights on campaign performance and marketing ROI using our CRM software, HubSpot, and other tools.
• Support event/webinar planning to drive engagement and conversion.
• Collaborate with freelancers, internal experts, or agencies to deliver high-quality marketing materials.

Sales Enablement

• Manage and improve HubSpot CRM campaign tracking, email workflows, and reporting dashboards.
• Support and refine the lead scoring/discovery process to be as effective as possible for delivering brilliant new clients to the agency.
• Maintain our centralised CRM database with lead details and conversations logged through Hubspot.
• Work with the wider team to deliver pitch decks, one-pagers, and follow-up workflows.

Partner Management

• We have an existing network of industry partnerships, from marketing tools to email consultancies. You will support them with a light-touch approach to grow these existing strategic relationships and support with marketing activities.
• Work with our team to identify and support partner case studies for key partners/tech platforms

Brand Advocacy

• Ensure our brand voice is consistent across all external-facing comms and collateral.
• Actively promote and be an excellent ambassador for Genie Goals

Skills & Experience

Experience

• A keen interest in the ecommerce industry
• 2–4 years in a marketing role, ideally focused on B2B demand generation, digital marketing, or growth strategy
• Previous experience in the ecommerce/retail sector or an agency environment.
• Comfortable managing campaign timelines, content calendars, and coordinating across teams.
• Experience using HubSpot (or similar CRM), CMS platforms, and marketing automation tools.

Skills

• Out of the box thinker with an eye for execution.
• Process driven and analytical—you care about performance as much as messaging.
• Management of key relationships both internal with the team and external with suppliers and partners.
• Great project manager who can juggle multiple priorities and meet deadlines.
• Excellent written communication and content coordination skills.
• Curious, self-starting, and always looking for a smarter way to get results.
• Good problem solver and collaborative- able to identify ways to bring the wider team and partnerships together within resource to achieve objectives