Sales Manager - Poultry

RND Recruitment Ltd; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Hybrid work

Career progression

Job summary

RND Recruitment Ltd is seeking a Poultry Sales Manager for a fast-growing UK poultry and protein startup. You will shape the UK sales strategy, build customer partnerships and drive revenue growth across retail, wholesale, foodservice and processing.

Based in the UK with hybrid/field-based work, you will collaborate with the COO and senior team to deliver targets, forecast demand and support budgeting as the business scales.

Qualifications

• Minimum 3 years experience in poultry, meat, seafood or wider protein sales.
• Strong UK market understanding (retail, wholesale, foodservice or processing).
• Proven commercial achievements in volume, revenue and margin growth.
• Confident communicator at buyer and senior stakeholder level.
• Ability to work autonomously in a fast-growing, entrepreneurial environment.

Responsibilities

• Develop and implement UK sales strategy to support expansion.
• Grow existing customer accounts across retail, wholesale, foodservice and processing.
• Identify new business opportunities and convert leads into long-term partnerships.
• Deliver volume, revenue and margin targets.
• Negotiate pricing, promotions and commercial terms.
• Build strong customer relationships.
• Forecasting, pricing and issue resolution with customers.
• Collaborate with supply chain, operations and finance.
• Monitor UK poultry market trends and pricing.
• Support product development and category positioning.
• Forecasts and customer plans; report to the COO.
• Support annual budgeting and long-term planning.

Skills

Negotiation

Relationship building

Data-driven mindset

Stakeholder communication

Education

Degree in Business

Sales/Marketing in Food Sector

Job description

Our client is a successful and fast‑growing start‑up within the UK poultry and protein sector, supplying high‑quality fresh, frozen and value‑added products to retailers, wholesalers, foodservice operators and processors. Built by industry experts, the business has quickly gained strong market traction and is now entering its next phase of expansion.

As the company continues to scale, they are ready to welcome new commercial talent to support growth and help strengthen their presence across the UK market.

Role Overview

The Poultry Sales Manager / Poultry Sales Executive will play a key role in building commercial partnerships, expanding distribution, and driving profitable sales growth. This position suits someone with poultry or wider protein experience who thrives in a growing, entrepreneurial environment and enjoys having ownership and autonomy.

You will work closely with the COO and wider senior team to shape strategy, build customer relationships, and deliver strong, sustainable results.

Key Responsibilities

• Develop and implement UK sales strategy to support business expansion
• Manage and grow existing customer accounts across retail, wholesale, foodservice and processing
• Identify new business opportunities and convert leads into long‑term partnerships
• Deliver volume, revenue and margin targets
• Negotiate pricing, promotions and commercial agreements

Customer & Channel Management

• Build strong and collaborative customer relationships
• Manage full commercial engagement including forecasting, pricing and issue resolution
• Partner closely with internal teams: supply chain, operations, finance

Market & Insight

• Monitor UK poultry and protein market trends, price movements and competitor activity
• Provide insight to support product development and category positioning
• Support growth of fresh, frozen or value‑added poultry ranges

Forecasting & Reporting

• Produce accurate forecasts and customer plans
• Track performance vs targets and report directly to the COO
• Support annual budgeting and long‑term planning

Key Requirements

Experience

• Minimum 3 years experience in poultry, meat, seafood or wider protein sales
• Strong UK market understanding (retail, wholesale, foodservice or processing)
• Proven commercial achievements in volume, revenue and margin growth
• Strong negotiation and relationship‑building skills
• Commercially astute with a data‑driven mindset
• Confident communicator at buyer and senior stakeholder level
• Ability to work autonomously in a fast‑growing, entrepreneurial environment

Education

• Degree in Business, Sales, Agriculture, Food Science or similar (preferred, not essential)

Whats Offered

• Performance bonus / commission structure
• Hybrid / field-based working
• Excellent progression as the start‑up scales further