Sales Manager, EMEA

Sanity CMS; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Sanity CMS is scaling its AI-powered Content Operations platform and seeks a sales leader to build and coach a team of Account Executives across Europe, the Middle East and Africa. You will own new logo growth, structured outbound motion, and disciplined forecasting, working with Marketing and Enablement across multiple markets.

You will have 3–5+ years managing AEs in B2B SaaS, experience across EMEA, and fluency in English; additional European language is a plus.

Qualifications

• 3–5+ years managing AEs in B2B SaaS or tech across EMEA markets.
• Experience recruiting, developing, and retaining high-performing sales talent across different countries and cultures.
• Proven track record building structured outbound pipeline processes in a distributed regional team.
• Strong forecasting discipline and history of hitting quota.
• Comfort working with teams across multiple time zones and cultures.
• Background in developer tools, content platforms, or product-led growth with enterprise sales.
• Fluent English; another European language (German, French, or similar) is a plus.

Responsibilities

• Lead and coach a team of Account Executives across EMEA, setting clear expectations and resources for success.
• Strengthen outbound motion across the region, manage pipeline coverage, and move deals through the funnel.
• Maintain accurate forecasting and intervene early when pipeline coverage falters.
• Collaborate with Marketing and Enablement to align on pipeline strategy and messaging for EMEA buyers.
• Provide market and customer insights to leadership to shape GTM strategy.

Skills

Managing AEs in B2B SaaS

EMEA sales leadership

Forecasting & quotas

Outbound pipeline building

Cross-country team leadership

Structured sales processes

Developer tools / content platforms

English fluency

Growth mindset

Job description

At Sanity.io , we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create and automate content the way their business works. Accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.

We're scaling fast and we need someone who can build a sales team that scales with us.

This is a role for a leader who gets things done, someone who can coach a team of Account Executives to consistently hit targets, build a disciplined outbound motion from the ground up, and bring real rigour to pipeline and forecasting. Not someone who manages from a dashboard. Someone who's in it with the team.

You'll own new logo growth. That means hunter mentality, structured process, and the ability to spot when something's going wrong before it shows up in the numbers.

What you’ll do

Leading and coaching a team of AEs across EMEA - setting clear expectations, holding the bar high, and giving people what they need to succeed across multiple markets and time zones

Building and strengthening our outbound motion across the region - prospecting, pipeline coverage, and moving deals through the funnel with consistency, whether the buyer is in London, Munich, or Stockholm

Keeping the business honest on forecasting - monitoring conversion metrics and intervening early when pipeline coverage looks shaky

Working closely with Marketing and Enablement to align on pipeline strategy, sharpen messaging for EMEA buyers, and get the team the right tools

Feeding customer and market insights from across the region back to leadership to shape our go-to-market thinking

About you

You've managed Enterprise AEs in B2B SaaS for at least 3–5 years, ideally with exposure to more than one European market, and you know what good looks like. You've seen structured sales orgs at scale and you've worked in fast-moving environments where you had to figure things out as you went - including the reality of running a team spread across different countries, cultures, and buying norms. You're direct, execution-oriented, and you genuinely enjoy building the systems that make a team predictable.

You set a high bar - but you know that hitting targets consistently is about clarity and process, not just pressure.

You'll need:

• 3–5+ years managing AEs in B2B SaaS or tech, with experience selling or managing across EMEA markets
• Experience recruiting, developing, and retaining high-performing sales talent across different countries and cultures
• A track record of building structured outbound pipeline processes that actually stick, in a distributed regional team
• Strong forecasting discipline and a history of hitting quota
• Comfort managing a team distributed across multiple time zones
• The ability to thrive in a fast-paced, high-expectation environment
• Background in developer tools, content platforms, or product-led growth combined with enterprise sales
• Fluent English; an additional European language (German, French, or similar) is a plus

Who we are:

Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.

Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here!

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.