Sales Development Representative (German Speaking)

Sanity; Greater London; On-site; GBP 34,000 - 52,000; Full time

Benefits offered by this job

Health plans

Flexible work

Stock options

Career growth

Diversity

Job summary

Sanity is seeking a German-speaking SDR to open conversations in the DACH region. You will own your pipeline from day one, speak with CTOs and CMOs, and translate the product's value into compelling messages in German and English.

You’ll use Salesforce, Outreach, and LinkedIn to maintain clean data and efficient outreach, while shaping strategy with feedback to marketing and leadership. This role emphasizes hands-on prospecting, a high-growth environment, and a strong team-wide success mindset

Qualifications

• Experience in an SDR role or similar, outbound prospecting
• Fluent in German and English
• Target-driven and motivated by meeting goals
• Able to converse with CTOs and CMOs
• Desire to win as a team and contribute to the whole
• Handles rejection well and stays persistent
• Looks for patterns to improve outreach and asks for feedback

Responsibilities

• Own your pipeline from day one by actively prospecting and qualifying leads
• Translate product value into messaging for German and English audiences
• Shape outreach strategy through frontline conversations and feedback to marketing and leadership
• Master Salesforce, Outreach, and LinkedIn to run a clean, efficient SDR operation
• Help write and refine the outreach playbook as the team grows

Skills

German fluency

English fluency

Sales mindset

Strong communication

Resilience

Tools

Salesforce

Outreach

LinkedIn

Job description

At Sanity.io, we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like PUMA, Carhartt WIP, Anthropic, Just Eat Takeaway, Spotify, HiPP, and Mercedes AMG are using Sanity to power and automate their content operations.

You're early in your sales career and you'd like a product you can actually get curious about. We're hiring a German-speaking SDR to open up conversations with the teams building the next wave of content and AI products in the DACH region.

SDRs are the front door to Sanity. You'll start the conversations that become pipeline, and because we're growing quickly, you'll also help decide how those conversations should go. No script handed down from three years ago.

What You Will Do

• Own your pipeline from day one You're not waiting for leads to land in your lap. You'll be out there, on the phone, in inboxes, sliding into LinkedIn DMs (professionally), starting real conversations with people who have real problems Sanity can solve. You find them, you qualify them, you build the pipeline.
• Become the person who gets it Sanity isn't your average SaaS pitch. We're selling a new way of thinking about content: treat it like data, so AI and teams can actually do something with it. You'll get deep on the product, then put it in language that makes both developers and execs lean forward. In German and in English.
• Have a seat at the table This isn't a smile-and-dial role. Your frontline conversations shape messaging, strategy and the product roadmap. Marketing wants your feedback. Sales needs your handovers to be tight. Leadership is listening. What you hear on calls travels.
• Get serious about your craft Salesforce, Outreach, LinkedIn. You'll know your tools cold and use them to run a clean, sharp operation. Good data hygiene isn't glamorous, but it's what separates good SDRs from great ones.
• Help build something from scratch We're growing fast and the playbook isn't finished, because you'll help write it. Spot a better way to run outreach? Say so. We'll try it.

About You

• You have previous experience in an SDR role or similar, out-bounding prospects, preferably in SaaS
• You speak fluent German, and English
• A target motivates you more than it worries you
• You can talk to a CTO and a CMO on the same afternoon and change gear between them
• You want to win, and you'd rather the whole team won with you
• Rejection doesn't stick to you. You know the yes is coming if you stay consistent
• You spot patterns, not just problems, and you use them to aim better next time
• You ask for feedback before anyone offers it

What We Can Offer

• A highly-skilled, inspiring, and supportive team
• Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth
• A global, multi-culturally diverse group of colleagues and customers
• Comprehensive health plans and perks
• A healthy work-life balance that accommodates individual and family needs
• Competitive salary and stock options program

Who We Are

Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.

Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! Read more about our values here!

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.