Sales Manager - Corporate North

CDW; Manchester; On-site; GBP 70,000 - 110,000; Full time

Job summary

CDW in Manchester seeks a Sales Manager to lead a team of Account Directors and Account Managers in the Corporate Sales Division. You will drive revenue and profit goals through team strategy, coaching, and stakeholder collaboration, sustaining a customer-centric approach across CDW’s Tech Sourcing, Professional Services, and Managed Services capabilities.

You will onboard and develop sales talent, steer RFP responses, and build relationships with customers and vendors to maximise Win

Qualifications

• Minimum or equivalent of a Bachelor's degree or higher.
• At least 3 years of sales management experience.
• Experience leading Account Directors/Managers.
• Strong consultative, solution-based selling experience.
• Ability to hire, motivate, coach and retain diverse sales teams.

Responsibilities

• Coach and advise team on strategies to improve sales performance and meet targets.
• Lead cross-functional collaboration across departments to drive sales growth.
• Manage forecasts, pipeline and quarterly business reviews.
• Develop and execute account plans to achieve revenue targets with key customers.

Skills

Sales Leadership

Coaching

Strategic thinking

Stakeholder management

Deal strategy

Education

Bachelor's degree

Job description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

The Sales Manager is responsible for leading a team of Account Directors and Account Managers within the Corporate Sales Division in our North Office in Manchester, meeting and exceeding sales Revenue and profit goals through the ownership of that team and setting overall team strategy & objectives.

This role is ultimately accountable for individual and team productivity and serves as a leader within the Sales organisation.

Core expectations of this role are to onboard, coach and retain sales talent in CDW and drive interdepartmental collaboration, nurturing internal and external stakeholder relationships.

Develop customer centric strategies to get deeper into accounts across CDW’s Tech Sourcing, Professional Services and Managed Services capabilities. Every aspect of the role should be informed by a customer centric approach

This role will develop business relationships with customers and enhance customer loyalty by providing a superior customer experience. The Sales Manager will coach, develop, and manage a team of direct reports generating a minimum of £70 Million revenue PA.

Success measures

• Achievement of revenue and GP targets, growth of individual teams’ attainment
• Oversight and direction to elevate Protect & Grow, and High Potential account through the ‘Steps to Success’
• Development and maintenance of peer-to-peer leadership relationship with top 20% Revenue accounts
• Development and maintenance of peer-to-peer leadership relationships with vendors
• Acquisition, development and retention of high performing sales talent

What You Will Do

CDW/ team

• Coach and advise team on strategies to improve sales performance, achieve goals and meet expectations
• Create team orientated sales environment that rewards success and supports continuous improvement
• Ensure CDW policies and procedures and code of conduct are adhered to and creates an environment that models the CDW way
• Participate in and potentially lead projects and/or task forces
• Coach sales leaders to manage their sales teams effectively and profitably via regular 1-2-1s and team meetings
• Promote best practices to ensure sales efficiency and productivity
• Remove barriers to execution for the team.
• Support and steer RFP responses to increase win probability
• Day to day co-worker administration (holiday, expenses, sickness etc)
• Townhall ownership and delivery
• Celebrate individual and team wins in line with the CDW culture
• Weekly, monthly, quarterly forecast, pipeline management and rigour

Customer

• Identify and participate in customer facing meetings and activities
• Create and implement operating plans to achieve sales initiatives and segment goals
• Engage relevant CDW and Partner resources on target accounts
• Identify new business opportunities and develops strategies to optimise new potential business including strategic campaign formulation and ownership
• Acting as an executive sponsor for appropriate account relationships.
• Understand and present CDW GTM and ‘offer’

Vendor

• Understand and present CDW GTM and ‘offer’
• Relationship management and peering with Partner counterparts
• Working with vendor peer on deal and account-based strategy and alignment
• Identify and execute campaigns

Strategy

• Build out ‘Sales and Solutions Performance Planning ’strategy in conjunction with Sellers, customers and CDW peers
• Work with other CDW business teams across operations, sales, legal, finance, marketing, vendor management to improve and transform engagement and internal process
• Defining, contributing and maintaining a high-performance culture by management managing and leading teams within the CDW framework.
• Develop and assign sales account plans for account team
• Manage Quarterly Business Review process
• Develop and manage monthly/quarterly sales forecasts
• Develop account strategies in tandem with Account Director that promote profitable growth
• Operationalise and implement annual strategies, initiatives and campaigns.
• Understand and oversee seller MEDDPICC process

What We Expect Of You

• Minimum or equivalent of;
• Bachelor's degree or;
• At least 3 years of sales management experience or;
• 2 years with a successful track record in sales or;
• 3 years of executing on goals, and knowledge of CDW sales, products and processes
• Strong consultative, solution based selling experience
• Experience of hiring, motivating, coaching and retaining diverse sales teams
• Ability to work in high demand and visibility environment
• Adaptable, ability to lead through change
• Excellent time management skills in order to manage multiple projects and initiatives simultaneously
• Exceptional attention to detail and follow-up skills
• Strong internal and external customer acumen, working with each customer at the highest levels of ethics and integrity

Key competencies

• Sales Leadership Excellence – Combines deep sales acumen, strategic thinking, and practical experience to lead high-performing teams. Inspires and empowers sellers through clear direction, expert coaching, and a passion for results. Navigates complexity with resilience and clarity, cultivating a culture of accountability, collaboration, and continuous improvement to exceed revenue goals and drive customer success
• Impactful Communication – Combines communication expertise, emotional intelligence, and frontline experience to deliver clear, concise, and compelling messages. Adapts style and approach to suit diverse audiences
• Communication of Capability – Combines deep organisational knowledge, consultative selling skills, and customer insight to confidently represent CDW’s full portfolio. Articulates complex service offerings—across Tech Sourcing, Professional Services, and Managed Services—in ways that resonate with client needs and drive strategic engagement.

CDW is committed to being an AI-fluent organization

As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don’t need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities.

As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.

Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.