Sales Manager B2C - Snacking

JR United Kingdom; Cheltenham; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading company is on a mission to transform the healthy snacking market in the UK and Ireland. They seek a UK & Ireland B2C Sales Manager who will drive retail expansion and develop innovative partnerships. This is a unique opportunity to build a brand from the ground up in a dynamic, well-resourced business.

Qualifications

• Proven track record in selling ambient/snacking products into UK retail.
• Experience with own brands and private label.
• Ability to thrive in a fast-moving, lean environment.

Responsibilities

• Develop and execute the commercial strategy for retail.
• Drive listings and lead retail expansion from the ground up.
• Pitch to major UK retailers and unlock new channels.

Skills

Sales strategy

Business development

Private label experience

Retail partnerships

Hunter mentality

Job description

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Client:

Paragon Talent

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Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Are you ready to launch a disruptive snacking brand into the UK's top retailers?

Paragon Talent is working with a global manufacturer of freeze-dried fruit who are on a mission to transform healthy snacking across the UK & Ireland. We are looking for a proven senior sales professional, someone with a hunter mentality to make it happen.

Our client is embarking on an ambitious B2C growth journey to create a premium snacking platform, partnering with major grocers on private label innovation.

With a national listing already secured with one major UK retailer, they are seeking a UK & Ireland B2C Sales Manager to drive listings, open doors, and lead retail expansion from the ground up.

This is a unique opportunity to shape the retail journey at inception. You will develop and execute the commercial strategy, pitch to UK retail giants, and unlock new channels, including supermarkets, foodservice, travel, and convenience.

This is a genuine blank-slate opportunity to build something lasting, within a well-resourced international food business that has multiple global manufacturing facilities, a strong supply chain, and innovation capabilities.

What we’re looking for:

• A strong track record selling ambient/snacking products into UK retail (Tesco, Sainsbury’s, Aldi, etc.)
• Experience with own brand and private label
• A hunter mindset, thriving in a fast-moving, lean environment, building from zero

If you’re hungry for a challenge, ready to take full ownership, and excited to lead the UK’s next great snack success story, with relevant experience, apply now with your CV or reach out confidentially for more information.