Sales Manager B2C - Snacking

JR United Kingdom; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Job summary

A global manufacturer of freeze-dried fruit is seeking a UK & Ireland B2C Sales Manager to launch their premium snacking brand. This role involves developing a commercial strategy, securing retail listings, and leading expansion efforts. Ideal candidates will have a strong sales record in UK retail and a 'hunter mentality' to build from the ground up.

Qualifications

• Strong track record selling ambient/snacking products into UK retail.
• Experience in own brand and private label.
• Ability to thrive in a fast-moving environment.

Responsibilities

• Drive listings and retail expansion for new snacking brand.
• Develop and deliver the commercial strategy.
• Pitch to major UK retailers and unlock new channels.

Skills

Sales

Business Development

Hunter Mindset

Retail Knowledge

Partnership Development

Job description

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Sales Manager B2C - Snacking, birmingham

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Client:

Paragon Talent

Location:

birmingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Are you ready to launch a disruptive snacking brand into the UK's top retailers?

Paragon Talent is working with a global manufacturer of freeze-dried fruit who are on a mission to transform healthy snacking across the UK & Ireland, and we’re looking for a proven senior sales professional, someone with a hunter mentality to make it happen.

Our client is embarking on an ambitious B2C growth journey with the aim of carving out a premium snacking platform, partnering with major grocers on private label innovation.

With a national listing already secured with one major UK retailer, they’re searching for a UK & Ireland B2C Sales Manager to drive listings, open doors, and lead retail expansion from the ground up.

This is a rare opportunity to own and shape the retail journey at inception. You’ll develop and deliver the commercial strategy, pitch to UK retail giants, and unlock new channels, from supermarkets to foodservice, travel, and convenience.

This is a genuine blank-slate opportunity to build something lasting, working in a well-resourced international food business with multiple global manufacturing facilities, a strong supply chain and innovation capabilities

What we’re looking for:

• A strong track record selling ambient/snacking products into UK retail (Tesco, Sainsbury’s, Aldi, etc.)
• Own brand and private label experience.
• A hunter mindset, you love building from zero and thrive in a fast-moving, lean environment

If you’re hungry for a challenge, ready to take full ownership, and excited by the chance to lead the UK’s next great snack success story, and can demonstrate you have the relevant experience, apply now with your CV, or reach out confidentially for more information.