Sales Manager

Connoisseur Golf; St Andrews; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Salary + bonus

34 days holiday

Private healthcare

Enhanced pension

Office equipment provided

Job summary

Connoisseur Golf in St Andrews seeks a Sales Manager to drive revenue through proactive sales and close relationship management with high-net-worth clients and corporate partners.

You will create bespoke travel proposals, coordinate with Operations for seamless itineraries, and mentor a small sales team. The role requires travel, industry networking, and a passion for luxury golf travel.

Qualifications

• Strong consultative sales, account management, and business development in high-level service or luxury travel.
• Experience with CRM systems, sales pipeline management, and data-driven forecasting.
• Excellent communication, negotiation, and presentation skills to build trust with diverse clients.
• Organisational and time-management skills; ability to manage multiple complex itineraries.
• Comfort with on-site client meetings, networking events, and occasional travel.
• High-level knowledge of golf, hospitality, and luxury tourism markets; familiarity with top UK/Ireland courses and hotels.
• Bachelor’s degree in business/marketing/hospitality is an advantage.
• Experience in sales or commercial roles; ability to lead small office-based teams.

Responsibilities

• Drive revenue growth through proactive sales and relationship management.
• Identify and qualify new leads; manage a pipeline of prospects and convert enquiries into bookings.
• Create bespoke travel proposals and maintain relationships with high-net-worth clients and corporate partners.
• Set performance standards for the sales team and provide knowledge, training, and support.
• Coordinate with Operations to ensure seamless delivery of client itineraries; provide regular reporting and forecasts.
• Leverage sales and travel technology to streamline processes and adapt solutions.

Skills

Consultative sales

Account management

Business development

Communication skills

Negotiation

Presentation skills

Organisational/time-management

On-site client meetings

Golf/hospitality industry knowledge

Team leadership

Education

Bachelor's degree in business/marketing/hospitality

Tools

CRM systems

Sales forecasting tools

Job description

Connoisseur Golf designs and delivers luxury golf travel experiences to Scotland, Ireland, England, and other premium destinations. The company specialises in Helicopter Golf and grants a discerning clientele exclusive access to many of the world’s most renowned golf courses. Trips are tailored to provide a high-end, memorable experience that combines exceptional golf with first-class service and hospitality. Team members collaborate closely with clients and partners to uphold the brand’s reputation for quality, reliability, and attention to detail.

Role Description

The Sales Manager is a full-time, on-site role based in St Andrews, responsible for driving revenue growth through proactive sales and relationship management. Day-to-day tasks include identifying and qualifying new leads, managing a pipeline of prospects, and converting enquiries into confirmed bookings. Creating bespoke travel proposals, maintaining strong relationships with high-net-worth clients and corporate partners. Central to the role is setting a performance standard by which our team of Tour Coordinators follow and are inspired by; providing a high level of knowledge, training and support. An important aspect of this role is developing the accuracy, knowledge, confidence, communication skills and productivity of the Sales Team. The Sales Manager will coordinate with our Operations Team to ensure seamless delivery of client itineraries, monitor sales performance, and provide regular reporting and forecasts. The Company is always looking for ways to streamline and improve processes, and as such this position will require a high level of knowledge in respect to sales and travel technology - and in many cases the ability to adapt off-the-shelf solutions to our exact requirements. The role requires active participation in industry networking conventions and a selection of other events to maintain Connoisseur Golf's position in the marketplace.

• 40 hrs/week including 1hr paid lunch break + seasonal overtime + 34 days paid holiday.
• A generous starting salary dependent upon skill-set and experience (£40-45k + bonus structure), private healthcare and enhanced pension contribution.
• Positive office environment in St Andrews, workstation with iMac, MacBook Air and iPhone.
• Staff uniform supplied by KJUS and Peter Millar.

Qualifications

• Strong consultative sales, account management, and business development skills in a high-level service or luxury travel environment.
• Experience with CRM systems, sales pipeline management, and data-driven forecasting (a track record of implementing software and improving systems would be an advantage).
• Excellent communication, negotiation, and presentation skills, with the ability to build trust with diverse client groups.
• Organisational and time-management skills, including attention to detail and the ability to manage multiple complex itineraries.
• Comfort with on-site client meetings, networking events, and occasional travel.
• A high-level knowledge of golf, hospitality, and luxury tourism markets is essential. In particular, the leading championship courses around the UK and Ireland. Familiarity with the top 5* hotels.
• A bachelor’s degree in business, marketing, hospitality, or a related field is an advantage.
• Prior experience in sales or commercial roles. Demonstrated ability to work both independently and collaboratively, and experience in managing and developing small office-based teams.