Sales Manager

Great Places Housing Group; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension

Healthcare scheme

Ways of Working - Hybrid

Annual leave 26+

Rewards & Recognition

Professional membership fees paid

Employee discounts

Wage access

Wellbeing initiatives

Job summary

Great Places Housing Group seeks an experienced Sales Manager to lead our new homes sales programme and drive high performance across the Sales department. You will work with Development, Marketing and external partners to position schemes for market success and deliver sales targets with a compliant, customer-centred approach.

You will manage a team, build effective partnerships with solicitors and advisors, and oversee budgets and forecasting to support growth and organisational objectives.

Qualifications

• Proven sales management experience in housing or estate agency settings.
• Track record delivering high-volume sales to meet targets.
• Strong leadership and people-management skills.
• Experience creating and implementing sales and marketing strategies.
• Ability to analyse data to inform campaign planning and spend.
• Excellent communication and stakeholder relationship skills.

Responsibilities

• Lead the delivery of the sales programme across new homes for sale.
• Implement effective sales and marketing strategies for development schemes.
• Collaborate with Development to influence specifications and market appeal.
• Line-manage sales staff and ensure compliant, high performance.
• Manage relationships with solicitors and mortgage advisors for smooth processes.
• Prepare accurate sales forecasts aligned with cash flows.
• Prepare and monitor annual and scheme marketing budgets.
• Drive value-for-money in procurement and supplier management.
• Ensure outstanding customer experience from lead to completion.
• Utilise CRM effectively to drive performance and reporting.

Skills

Sales management

Leadership

CRM systems

Stakeholder management

Data analysis

Budgeting

Tools

CRM platforms

Job description

Reporting to the Head of Sales and Marketing, the Sales Manager’s key responsibility is to play a leading role in the successful delivery of the organisation’s new homes sales programme ensuring that all homes are sold efficiently, compliantly, and in line with organisational targets. You’ll be working closely with colleagues to ensure that every scheme is well‑positioned for market success, from initial design input through to customer experience and sales completion. As part of a dynamic and professional Sales and Marketing management team, you’ll help lead high performance across the Sales department and have real influence on our growth ambitions, working collaboratively to achieve our sales and customer experience targets, build our reputation and secure new business opportunities.

What you’ll be doing

• Lead and drive the delivery of the sales programme, ensuring targets are achieved across all new homes for sale.
• Ensure effective sales and marketing strategies are implemented for homes delivered through the development programme.
• Review new development opportunities, providing input on location, demand, plotting, house-type mix and values.
• Work collaboratively with the Development team to influence specifications and maximise market appeal.
• As part of line-managing sales staff, you’ll inspire and drive for high sales performance while ensuring full compliance across relevant legislation and funding requirements.
• Manage relationships with key stakeholders such as panel solicitors and mortgage advisors, working closely with them to ensure performance levels are upheld and any issues are resolved quickly.
• Prepare accurate sales forecasts and work closely with the Development team to ensure alignment with their cash flows.
• Work closely with the Marketing and Brand Manager to prepare annual and scheme-specific marketing budgets. Monitor expenditure against budget and influence future budget allocations.
• Involvement in procurement exercises to ensure ongoing value for money and optimum service from our suppliers.
• Ensure the team manage all prospective and existing customers in a professional and engaging manner to ensure the best possible customer experience.
• Lead on site set-up work such as legal instruction of the Shared Ownership lease, working closely with the Development and Property Management teams.
• Utilise the CRM system effectively to drive performance, ensuring efficient sales progression and accurate reporting.
• Work closely with Development, Marketing and external partners to ensure sites, show homes and collateral are prepared in a timely manner to allow off plan releases.
• Support the delivery of wider corporate objectives.

What you'll need

• Sales management experience within the Housing industry and/ or Estate Agency.
• In-depth understanding of Shared Ownership and outright sale housing markets.
• Proven leadership skills.
• Experience of developing sales and marketing strategies and delivering high volume sales to achieve targets.
• Strong project leadership capability and people skills.
• Commitment to providing high levels of customer/client satisfaction.
• Excellent colleague management and team building skills.
• Highly developed attention to detail.
• Analytical skills, able to collate and analyse data to influence campaign planning and media spend.
• Highly organised, with the ability to manage multiple deadlines.
• Experience of CRM systems is desirable.
• Excellent communication skills. Evidence experience of and commitment to building and managing relationships with internal and external customers, colleagues, stakeholders and external partners and suppliers.
• Ability to liaise with other departments to ensure delivery of wider corporate goals.
• The ability to develop and project a positive image of Plumlife/Great Places through personal, written and oral skills.
• Ability to produce accurate and concise reports.
• Full Driving license and the use of a car for business purposes (with Business Use insurance cover.

What we need from you

• As a line manager you will need to actively support your colleagues with their development and well‑being, some experience of this is desirable but not essential as we offer full support to people transitioning into a management role.
• Great people skills and a track record in change management.
• Able to set clear objectives and support, develop and empower others.
• Good commercial awareness and insight.
• The ability to thrive in a fast‑paced environment.
• Ability to prioritise and plan effectively and manage workload of team.
• Self‑reliant and resilient.
• Professional and value led with integrity, inclusivity and respect for diversity.
• Commitment to work in partnership with others for the benefit of Great Places/Plumlife.
• Able to motivate self and others using Great Places’ Vision and Values.
• Ability to travel between sites and to meet external commitments.
• Ability to work flexibly and when needed outside normal working hours.

What we give you in return for your hard work and commitment

• Pension ¦ DC scheme (up to 10% contribution from both colleagues and Great Places)
• WPA ¦ Healthcare scheme starts at no contribution level with £1250 of savings available per year (option to increase & add family members)
• Ways of Working¦ We offer some hybrid and flexible working
• Annual leave ¦Start at 26 days annual leave, increasing up to 30 days within 5 years + Bank Holidays
• Reward & Recognition ¦ You Count Rewards are individual reward’s for going ‘above & beyond’
• Professional fees ¦ The business pays the cost of one professional role related membership fee for each colleague
• The Market Place ¦high street, restaurant & supermarket discounts, gym memberships, cycle to work, smart tech loans and much more
• Wage Stream ¦ You can access savings opportunities and early access to wages
• Health and Wellbeing Initiatives ¦ Our colleagues enjoy wellbeing campaigns throughout the year, with activities designed around our four pillars of wellbeing, these include career wellbeing, mental wellbeing, physical wellbeing and financial wellbeing

At Great Places we believe the wellbeing of our colleagues is vital to enable them to deliver to great services, all your benefits can be used inside and outside of work.