Sales Manager

Bionic; Luton; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private healthcare

Employee Assistance Programme

Eyecare scheme

25 days annual leave

Family and religious leave

Cycle to Work scheme

Life assurance

Season ticket loans

Job summary

Bionic in the United Kingdom is seeking an ambitious Sales Manager to lead the inbound partners sales team. You will drive performance, coaching and revenue growth in a fast-paced, target-driven environment.

You will work with senior stakeholders to identify opportunities, remove barriers and maximise conversion, using data and strong commercial judgment. The role demands accountability, resilience and a passion for developing high-performing teams.

Qualifications

• Proven success in a sales leadership role within a high-volume, target-driven sales environment.
• Demonstrable experience of delivering sustained sales growth through coaching, performance management and team development.
• Strong track record of building and leading high-performing teams that consistently exceed targets.
• Exceptional leadership skills with the ability to inspire, motivate, challenge and develop individuals at all levels.
• Highly analytical with the ability to interpret data, identify trends and make effective commercial decisions.
• Excellent communication and stakeholder management skills.
• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• Resilient, adaptable and comfortable operating in an environment where pace, accountability and performance are critical.

Responsibilities

• Lead, inspire and develop a high-performing sales team to consistently achieve and exceed revenue, conversion, quality and productivity targets.
• Create a culture of accountability, ownership and continuous improvement where high standards are clearly defined and consistently maintained.
• Drive performance through effective scorecard management, KPI tracking, performance reviews and robust action planning.
• Identify underperformance quickly and implement effective coaching and performance management plans to improve results.
• Celebrate and recognise success, creating an environment where achievement and excellence are rewarded.
• Deliver regular coaching, call listening, development planning and feedback sessions to maximise individual and team performance.
• Build capability across the team by developing sales, objection handling, customer engagement and commercial skills.
• Actively identify and nurture future talent, supporting succession planning and career development.
• Foster a highly engaged, motivated and resilient team culture that thrives in a fast-paced environment.
• Develop and implement strategic initiatives to improve conversion rates, sales effectiveness and overall team performance.
• Analyse sales performance data to identify trends, opportunities and areas for improvement, taking swift action where required.
• Drive continuous optimisation of customer journeys, sales processes, systems and lead management practices.
• Ensure operational discipline through adherence to quality, compliance and regulatory requirements.
• Prepare and present regular performance updates, recommendations and action plans to senior management.
• Monitor competitor activity, market conditions and industry developments to identify opportunities for growth and improved conversion.
• Collaborate effectively with cross-functional teams to improve customer experience and support business objectives.
• Use data-driven insights to influence decision-making and deliver measurable business outcomes.

Skills

Sales leadership

High-volume sales

Coaching & development

Data-driven decision making

Stakeholder management

Performance management

Strategic thinking

Accountability

Job description

About Bionic

At Bionic, we're on a mission to make it radically easier to run a small business.

As the UK's leading business comparison and switching service, we help thousands of SMEs save time and money on essential services including energy, broadband, insurance, and finance.

Combining smart technology with expert human support, we help customers quickly find the right solutions for their business needs. Through trusted partnerships with brands including Compare the Market, Uswitch for Business, Money Supermarket and Confused.com, we are committed to delivering exceptional outcomes for SMEs across the UK.

About the Role

We are looking for an ambitious, high-energy and results-focused Sales Manager to lead our Inbound Partners (IP) sales team.

This is a critical leadership role responsible for driving sales performance, conversion excellence, colleague engagement, and continuous improvement within a fast-paced, target-driven environment. You will be accountable for creating and sustaining a high-performance culture where individuals are motivated, developed, challenged and recognised to consistently exceed expectations.

As Sales Manager, you will lead from the front, using data, coaching, performance management and strong commercial judgement to maximise conversion, productivity and revenue. You will work closely with senior stakeholders to identify opportunities, remove barriers to success and ensure the team delivers exceptional outcomes for both customers and the business.

This role requires a leader who thrives in a fast-moving sales environment, embraces accountability, and is passionate about developing high-performing teams.

Key Responsibilities

Performance Leadership & Delivery

• Lead, inspire and develop a high-performing sales team to consistently achieve and exceed revenue, conversion, quality and productivity targets.

• Create a culture of accountability, ownership and continuous improvement where high standards are clearly defined and consistently maintained.

• Drive performance through effective scorecard management, KPI tracking, performance reviews and robust action planning.

• Identify underperformance quickly and implement effective coaching and performance management plans to improve results.

• Celebrate and recognise success, creating an environment where achievement and excellence are rewarded.

Coaching & People Development

• Deliver regular coaching, call listening, development planning and feedback sessions to maximise individual and team performance.

• Build capability across the team by developing sales, objection handling, customer engagement and commercial skills.

• Actively identify and nurture future talent, supporting succession planning and career development.

• Foster a highly engaged, motivated and resilient team culture that thrives in a fast-paced environment.

Commercial & Operational Excellence

• Develop and implement strategic initiatives to improve conversion rates, sales effectiveness and overall team performance.

• Analyse sales performance data to identify trends, opportunities and areas for improvement, taking swift action where required.

• Drive continuous optimisation of customer journeys, sales processes, systems and lead management practices.

• Ensure operational discipline through adherence to quality, compliance and regulatory requirements.

Insight & Stakeholder Management

• Prepare and present regular performance updates, recommendations and action plans to senior management.

• Monitor competitor activity, market conditions and industry developments to identify opportunities for growth and improved conversion.

• Collaborate effectively with cross-functional teams to improve customer experience and support business objectives.

• Use data-driven insights to influence decision-making and deliver measurable business outcomes.

About You

We are looking for a leader who combines strong commercial awareness with exceptional people leadership skills.

Essential Experience & Skills

• Proven success in a sales leadership role within a high-volume, target-driven sales environment.

• Demonstrable experience of delivering sustained sales growth through coaching, performance management and team development.

• Strong track record of building and leading high-performing teams that consistently exceed targets.

• Exceptional leadership skills with the ability to inspire, motivate, challenge and develop individuals at all levels.

• Highly analytical with the ability to interpret data, identify trends and make effective commercial decisions.

• Excellent communication and stakeholder management skills.

• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.

• Resilient, adaptable and comfortable operating in an environment where pace, accountability and performance are critical.

Desirable

• Experience leading inbound sales or partnership-generated sales teams.

• Experience within utilities, financial services, insurance, telecommunications or other regulated sales environments.

• Knowledge of performance coaching methodologies and sales effectiveness frameworks.

Personal Attributes

• Highly driven and results orientated.

• Passionate about developing people and unlocking performance potential.

• Positive, energetic and resilient under pressure.

• Comfortable challenging the status quo and driving change.

• Leads by example and sets high standards for themselves and others.

• Naturally collaborative with a strong customer and commercial focus.

Interview Process

• Initial conversation with a member of our Talent Acquisition Team

• First-stage interview with the Hiring Manager

• Final-stage interview and presentation to the Leadership Team

Benefits

We know our people are what set us apart, and our benefits are just one of the ways we recognise and reward their contribution.

Enhance Your Health & Wellbeing

• Private healthcare cover

• Employee Assistance Programme, including virtual GP services, priority physiotherapy and talking therapies

• Eyecare scheme

Taking Time Away From Work

• 25 days annual leave, increasing with service

• One paid family and religious leave day per year (following successful probation)

• One paid charity volunteering day per year

• Option to buy or sell up to three additional days' annual leave

Family Matters

• Enhanced maternity, paternity and shared parental leave

• Two days paid wedding leave upon joining, increasing to five days after two years' service

Financial Wellbeing

• Auto-enrolled salary sacrifice pension scheme

• Life assurance

• Season ticket loans, salary advances and home-buying/rental support loans (subject to eligibility)

• Cycle to Work scheme

Recognition & Reward

• Highflyers Incentive Programme – a VIP experience celebrating our highest performers across the Bionic Group

• Company Summer and Christmas celebrations

• Local, zonal and annual awards recognising outstanding contribution and achievement

• Long service awards

Why Join Us?

This is an opportunity to lead a high-impact sales team at the heart of one of Bionic's most important commercial channels. You'll have the autonomy to shape performance, develop talent, and drive meaningful business growth, while building a culture where ambitious people can thrive and succeed.