Sales Manager

Wärtsilä; Fareham; On-site; GBP 45,000 - 65,000; Full time

Job summary

Wärtsilä in Fareham, UK is seeking a Sales Manager to lead relationship management and sales activities for engines and propulsion systems. You will manage customer accounts, drive spare parts and field service sales, and coordinate cross-country opportunities while maintaining CRM data and accurate reporting.

The role requires strong negotiation, excellent communication, English fluency, and willingness to travel up to 40%.

Qualifications

• Hands-on and remote sales experience
• Strong relationship management capabilities
• Excellent communication and negotiation skills
• Fluent English with ability to communicate in local language

Responsibilities

• Relationship management and development of customer accounts
• Achieve targets for spare parts and Field service
• Conduct contract negotiations and follow up quotations
• Maintain CRM records and customer master data
• Travel to meet customers up to 40% and collaborate with global teams

Skills

CRM proficiency

Communication skills

English fluency

Sales experience

Negotation

Tools

CRM system

Job description

Wärtsilä is an innovative technology company and a global leader in the Energy market. For more than 190 years, we've been building what's next, helping our customers and society navigate the transition toward a decarbonized and sustainable future. Every day, Wärtsilians around the world put their hearts and minds into turning our purpose, enabling sustainable societies through innovation in technology and services, into reality.

As our business continues to grow, we're looking for forward-thinking talent who want to make an impact while building a long-term future. At Wärtsilä, you can build a career, not just a role, with opportunities to learn, grow, and contribute to work that matters. Join a company with a strong foundation, an exciting future, and a career path built to last. Want to join the ride?

We are now looking for a Sales Manager to join our team working for a better future.

The location for the position is in Fareham, UK.

What You Will Be Doing

As Sales Manageryour work will focus on these responsibilities:

Relationship management

• Identify and develop relationships with potential customers, Active & prospect.
• Ensure that customer inquiry, orders and complaints are responded to in a prompt and satisfactory manner.
• Maintain and further develop present assigned customer relationships.
• Maintain the CRM system, pipeline, customer visits & customer Satisfaction-CEM Surveys
• Manage stakeholders by building a good network (both internally and externally) of relationships with customers, influencers, and decision makers.

Sales

• Develop, report, and assume accountability for sales and sold margin budget among assigned customers' accounts.
• Achieve targets for spare parts and Field service.
• Propose customer-specific sales target based on market outlook, identified opportunities, and strategy.
• Cooperate and coordinate sales activities for global or cross-country operating customers with responsible colleagues.
• Support and develop sales through systematic Customer contact scheduling, ensuring proactive calling.
• Support the GM Sales and equivalent peers within the Team in driving the right behaviour, and to help the teams recognise the need for identifying sales leads for upgrade projects and New Build opportunities.
• Conducting contract negotiations
• Actively following up quotations

Administration

• Create, maintain, and manage all customer visit reports and opportunities in CRM (Customer Relationship Management) and Master data.
• Maintain accurate customer records among assigned customer accounts.
• Maintain the customer Master Data, Credit Requests and VAT Statements in the company systems as well as support Sales colleagues with the same.

Communication

• Collect and communicate market intelligence and competitor information
• You will also be responsible for Financial Order intake, Margin and Market share on both a customer and region level providing customer satisfaction and strategic goals

What makes someone successful in this role?

Speed, and clear communication will be a key to success in you in this role You should operate with a mindset of urgency and communicate in line with a bias towards “transactional” rather than a “consultative” sell whilst meeting the needs and always validating the requirement of the customer.

Main requirements in this role are (You will shine in this role when):

• Demonstrate developing and proven good track record of hands on and remote sales
• Good product knowledge in Engine and Propulsion Systems linked to both selling spare parts and Field Service / Workshop activities
• Customer focused with service minded attitude along with sound commercial understanding
• Performance and result orientated
• Proficient in the use of CRM and ability to create targets and sales activity plans.
• Excellent communication skills, fluency in written and spoken local language and English
• Can demonstrate Entrepreneurial spirit with the ability to showcase sound logic and reasoning for meeting customer’s needs.
• Ability to recover and learn from mistakes and lost deals promptly towards course correction

In this role, some travel is required to meet with our customers. Thus, we hope you to be ready to travel approximately 40%, even though most of the meetings are held virtually.

Last application date: 10/11/2026

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country.

This is Wärtsilä

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy industries, employing around 18,000 professionals across 78 countries. Together, we’re driving the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com