Sales Manager

Swansway Group

Crewe

Hybrid

GBP 40,000 - 60,000

Full time

14 days+

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Benefits offered by this job

Free on-site parking

Holidays that increase with length of

Birthday off

Company Pension Scheme

Life Assurance- Death in Service

Long service recognition

Annual flu jab

Discounts on products and services

Cycle to work scheme

Employee recruitment referral payments

Employee assistance programme

Job summary

Swansway Group in Crewe is seeking a Sales Manager to lead a team of Sales Executives and drive dealership targets, ensuring premium customer service and accurate finance and stock handling.

You will be hands-on when needed, may represent the brand in customer meetings, and will monitor stock, pricing, and display standards to maximise sales.

The role offers a clear path into management within a family-led business that values customer care, teamwork and long-term staff development.

Qualifications

Proven Senior Sales Executive or Sales Controller experience in car sales.
Passion for cars with in-depth knowledge of current market.
Hands-on approach with willingness to sell and stock buying as needed.

Responsibilities

Motivate and manage the sales team to achieve dealership targets.
Ensure customer satisfaction metrics are met and sales processes are followed.
Oversee finance proposals, part-exchange valuations, and stock display to maximise profitability.

Job description

We are currently recruiting for a Sales Manager to join the Swansway Family.

You will be responsible for ensuring the dealership achieves its targets. You will do this by working closely with a team of Sales Executives to get deals over the line. You'll play an active role in finance, insurance, part exchange valuations, buying and stock display. As Sales Manager your responsibility is to ensure our customer’s sales needs are met by ensuring customer service standards remain market leading and that your team is promoting correct services and products to our customers.

Hands on, when required you may need to sell to customers or second face customers to close sale deals.

Motivation of the sales team
Ensuring customer satisfaction metrics are hit
Pitch display standards
Target management
Stacking finance proposals
Part exchange valuations
Site management
Vehicle stock buying

You will have been a proven Senior Sales Executive or Sales Controller used to selling cars.
Cars should be your main passion, you will be able to demonstrate an in-depth knowledge of the current market. Hands on, this role will require selling of vehicles and buying of stock.
This role is an excellent opportunity for someone to step up into their first management role.

Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.

We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.

But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!