Sales Manager

PA Promotions Ltd; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Pension scheme

Staff wellbeing activities

Competitive holiday allowance

Company performance-based bonus

Job summary

PA Promotions Ltd in Cardiff seeks a Sales Manager to lead the sales team and drive revenue across promotional merchandise and corporate gifts. You will manage key client relationships, identify new business opportunities, and own the sales pipeline from first contact to closing deals.

You’ll collaborate daily with marketing and production to ensure orders land on time, on-brand, and to a high standard built over 45 years. Strong negotiation and CRM skills are required.

Qualifications

• Experience leading a sales team.
• Experience in B2B sales.
• Knowledge of promotional products or marketing would help.
• Strong communication and negotiation skills.

Responsibilities

• Lead, motivate and develop a small sales team.
• Set and monitor sales targets.
• Manage key client accounts and build lasting relationships.
• Identify and pursue new business opportunities.
• Prepare proposals and quotations.
• Oversee the sales pipeline from lead to close.
• Collaborate with marketing and production for on‑time delivery.
• Analyse sales data and forecast to inform strategy.

Skills

Team leadership

Sales targets

Business development

Relationship management

Tools

CRM systems

Reporting tools

Job description

Sales Manager

PA Promotions Ltd | Cardiff | Full-time, on-site

About Us

For 45 years, PA Promotions has helped businesses across the UK stand out — supplying distinctive, non-generic branded merchandise and corporate gifts that get noticed. We're proud of the personal, friendly service we offer, and as a small, close-knit team, everyone here has a real say in how we grow.

We're looking for a new Sales Manager to help lead the next chapter.

The Role

You’ll take the lead on our sales team, setting targets, tracking performance, and driving revenue across our promotional merchandise and corporate gifts range. You’ll manage key client relationships, spot new business opportunities, and own the sales pipeline from first contact through to closing the deal.

You’ll work closely with our marketing and production teams day to day, making sure every order lands on time, on-brand, and to a standard our clients have come to expect after 45 years in business. You’ll also keep an eye on the numbers — forecasting performance, spotting where we can improve, and helping the team work smarter.

What You'll Be Doing

• Leading, motivating and developing a small sales team
• Setting and monitoring sales targets
• Managing key client accounts and building lasting relationships
• Identifying and pursuing new business opportunities
• Preparing proposals and quotations
• Overseeing the sales pipeline, from lead to close
• Working closely with marketing and production for smooth, accurate delivery
• Analysing sales data and forecasting to inform strategy

What We're Looking For

We need someone motivated and driven — someone who takes ownership of their targets and genuinely wants to grow the business, not just hit a number. You’ll be organised, able to juggle multiple accounts and priorities without dropping the ball, and comfortable working closely in a small team where everyone pitches in.

Alongside that, you’ll bring:

• A track record in sales — team leadership, target setting, performance monitoring
• Experience in business development, account management, and relationship-building with corporate clients
• Some knowledge of promotional products, marketing, advertising or printing would be useful but not essential — you just need a strong ability to pick it up fast
• Strong communication, negotiation and presentation skills, written and in person
• Comfort with CRM systems and everyday office software for pipeline and reporting
• A proven record of meeting or exceeding sales targets — B2B sales experience is a big plus
• Relevant experience or training in sales, business or marketing (equivalent hands‑on experience is just as welcome)

Why Join Us

You won’t be a small cog in a big machine here. You’ll be part of a small team where your work is visible, your ideas are heard, and your success directly shapes the business. If you want the pace and ownership of a close‑knitted company with the backing of 45 years of reputation and client relationships, we’d love to hear from you.

Benefits

• Free parking, pension scheme, staff wellbeing activities , competitive holiday allowance and company performance based bonus structure