Sales Manager

Axiom Hospitality Limited; Bath; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Employee discounts

Hotel discounts

Holiday allowance

Staff benefits portal

Mental health support

Wagestream access

Xcape stayover

Career progression

Referral bonus

Free meals

Service awards

Job summary

Abbey Hotel Bath is seeking a Sales Manager to drive revenue growth by proactively pursuing corporate, group, and event business. You will manage relationships with clients, travel partners and agencies while collaborating with Revenue, Marketing and Events to convert opportunities into confirmed bookings.

The role requires a proven sales track record in hospitality, strong negotiation skills, and the ability to manage a CRM-driven pipeline.

Qualifications

• Proven experience as a Sales Manager or Business Development Manager in hospitality or a similar industry.
• Strong track record of proactive sales and account management, hitting targets.

Responsibilities

• Develop and implement the hotel's sales strategy and account plan to achieve revenue targets across rooms, meetings and events.
• Proactively identify, target and secure new business from corporate, group and MICE clients.
• Manage and grow relationships with existing corporate accounts, travel agents and tour operators.
• Conduct sales calls, site inspections and client entertainment to build relationships and secure business.
• Prepare and negotiate proposals, contracts and rate agreements for corporate and group business.
• Manage the sales pipeline and CRM system with accurate leads and opportunities.

Skills

Sales strategy

Account management

Hospitality

CRM experience

Tools

CRM software

Job description

Abbey Hotel Bath

Salary: £35,000 per annum

Job Type: Permanent

Hours: Full-time

Town: Bath

What does living fully mean to you? Whether you are seeking to grow with new opportunities, work beside teammates that feel like family, or make a difference in the world, a career with Abbey Hotel Bath - A Tribute Portfolio Hotel (part of the Marriott collection) can help you live life to its fullest, no matter how you define it.

Abbey Hotel, Bath is located in the centre of the beautiful wellbeing destination of Bath, just a short walk from the Roman Baths, Bath Abbey and Bath Spa.

The Sales Manager is responsible for driving revenue growth through proactive sales activity, managing corporate, group and event accounts, and building strong relationships with clients to maximise business for the hotel. The role works closely with Revenue, Marketing and Events to convert opportunities into confirmed business.

What We Offer

Salary: £35,000 per annum

Hours: 40 hours per week, Full Time (will consider part time)

Days: Monday- Friday (Flexible on days for fulfilmet of job role)

Benefits

• Worldwide employee discounts at Marriott Hotels;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

This role requires a 70% proactive and 30% reactive sales approach, with a strong focus on generating new business and developing client relationships

Responsibilities

• Develop and implement the hotel's sales strategy and account plan to achieve revenue targets across rooms, meetings and events
• Proactively identify, target and secure new business from corporate, group and MICE (meetings, incentives, conferences and events) clients
• Manage and grow relationships with existing corporate accounts, travel agents and tour operators
• Conduct sales calls, site inspections and client entertainment to build relationships and secure business
• Prepare and negotiate proposals, contracts and rate agreements for corporate and group business
• Manage the sales pipeline and CRM system, ensuring accurate tracking of leads, opportunities and conversion
• Collaborate with Revenue Management to ensure pricing and availability decisions align with commercial strategy
• Attend trade shows, networking events and industry functions to promote the hotel and generate new leads
• Work with the Events team to convert enquiries into confirmed bookings for meetings, weddings and private events
• Prepare and present regular sales reports, forecasts and pipeline updates to the General Manager
• Develop and maintain strong working relationships with key feeder markets and booking channels
• Support the Marketing team with sales collateral, case studies and campaign input
• Conduct competitor analysis to identify market positioning, pricing and business opportunities
• Manage RFP (request for proposal) processes for corporate and group accounts, ensuring timely and competitive responses
• Build and maintain a strong network of local and regional business contacts to generate referral business
• Support contract renewal and rate negotiation processes for existing corporate accounts
• Monitor and report on sales KPIs, including conversion rates, account growth and revenue delivered
• Represent the hotel professionally at all times, upholding brand standards in all client-facing activity

General Standards

As with every role at Abbey Hotel Bath, you're expected to work safely, protect guest and company confidentiality, communicate professionally with guests, suppliers and colleagues, look after company property, and support a respectful, collaborative team environment — in line with the property's standard policies and procedures

You’ll communicate clearly and professionally with guests, suppliers, third parties and colleagues, including by phone, email and other electronic channels, and keep written records, logs and reports accurate and up to date. Sensitive or difficult conversations should be handled away from public areas of the property

You’ll work collaboratively with the wider team, treating colleagues and guests with respect, supporting others in understanding their tasks, and handling sensitive issues with tact, diplomacy and confidentiality

Day-to-day, this includes standard computer and point-of-sale system use, completing tasks on time and to the required quality standard, and the general physical demands of a role that combines office-based work with regular travel to client meetings, site inspections and industry events

To Succeed In This Role, You’ll Need

• Proven experience as a Sales Manager or Business Development Manager within hospitality or a comparable industry
• Strong track record of proactive sales and account management, with evidence of meeting or exceeding targets
• Experience negotiating contracts, rates and RFPs for corporate and group business
• Confident using CRM systems to manage pipeline and reporting
• Excellent relationship-building, negotiation and presentation skills
• Strong commercial acumen and understanding of hotel revenue and profitability
• Willingness to travel locally and regionally for client meetings and industry events
• Full driving licence, where travel to client sites is required

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.