Sales Manager

Axiom Hospitality; Bath; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Marriott worldwide discounts

Employee hotel discounts

28 days holiday (increasing to 33)

Referral bonus (£250 per hire)

Free meals on shift

Training and progression opportunities

Job summary

Abbey Hotel Bath is seeking a Sales Manager to proactively generate new business and grow revenue by identifying, developing, and converting corporate, group, and event opportunities.

You will prospect within the market, build strong client relationships, and collaborate with internal teams to maximise occupancy, rate, and ancillary spend while representing the hotel at industry events.

Qualifications

• Essential: Previous sales experience within hospitality, hotels, or a customer-facing commercial role.
• Strong communication, negotiation, and presentation skills.
• Confident using CRM systems and Microsoft Office.

Responsibilities

• Proactively source new corporate, group, and meeting & events business within the market.
• Respond to and follow up on all sales enquiries in a timely and professional manner.
• Maintain a personal sales pipeline with accurate forecasting and opportunity tracking.
• Build and maintain strong relationships with key accounts, agencies, travel managers, and event planners.
• Negotiate rates and contracts in line with pricing strategy and guidelines.
• Collaborate with Operations, Events, Front Office to deliver confirmed business.

Job description

Abbey Hotel Bath

Salary: £35,000 per annum

Job Type: Permanent

Hours: Full-time

Town: Bath

What does living fully mean to you?

Whether you are seeking to grow with new opportunities, work beside teammates that feel like family, or make a difference in the world, a career with Abbey Hotel Bath - A Tribute Portfolio Hotel (part of the Marriott collection) can help you live life to its fullest, no matter how you define it.

Abbey Hotel, Bath is located in the centre of the beautiful wellbeing destination of Bath, just a short walk from the Roman Baths, Bath Abbey and Bath Spa.

We are currently recruiting for a Sales Manager to join our Truly Talented team.

To proactively generate new business and grow revenue for the hotel by identifying, developing, and converting corporate, group, and event opportunities.

The Sales Manager will actively prospect within the market, build strong client relationships, and work closely with internal teams to maximise occupancy, rate, and ancillary spend.

£35,000 per annum

Permanent

Full Time 40 hours per week

Benefits

• Worldwide employee discounts at Marriott Hotels;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

Key Responsibilities

• Proactive Sales & New Business Development
• Proactively source new corporate, group, and meeting & events business within the market.
• Identify and target new accounts and opportunities through market research, networking, site visits, sales calls, and familiarisation trips utilising tools such as Agency360 as a core new business intelligence tool.
• Respond to and follow up on all sales enquiries in a timely and professional manner, converting opportunities into confirmed business.
• Actively manage a personal sales pipeline, ensuring accurate forecasting and opportunity tracking.
• Account Management & Relationship Building
• Build and maintain strong relationships with key accounts, travel advisors, local businesses, agencies, travel management companies, and event planners.
• Manage and grow a portfolio of existing accounts to maximise revenue and repeat business.
• Conduct regular client meetings, hotel show rounds, and hosted site inspections.
• Represent the hotel at industry events, networking functions, and trade shows as required.
• Revenue & Commercial Focus
• Negotiate rates and contracts in line with hotel pricing strategy and commercial guidelines.
• Work closely with the Revenue and Reservations teams to optimise pricing, availability, and yield.
• Identify opportunities to upsell bedrooms, meetings & events space (if applicable), food & beverage, and additional services.
• Execute the commercial sales strategy aligned with the hotel’s goals.
• Brand Positioning
• Leverage digital platforms and partnerships to enhance brand awareness.
• Market Intelligence & Reporting
• Maintain up-to-date knowledge of the hotel market, competitors, and local demand trends.
• Provide regular sales activity reports, pipeline updates, and performance insights to the General Manager.
• Ensure all sales activity, client interactions, and opportunities are accurately recorded in the CRM system (Monday.com).
• Manage and update hotel shopping windows and ensure accurate, engaging content across all online channels. I.e. Venue Directory/Cvent etc.
• Prepare and submit reporting for your monthly commercial packs.
• Collaboration & Brand Representation
• Work closely with Operations, Events, Front Office teams and (M&E and Groups hub, if applicable) to ensure maximum collaboration and delivery of confirmed business.
• Act as a brand ambassador for the hotel, consistently delivering a professional and personable client experience.
• Support wider Sales & Marketing initiatives and campaigns as required.

Ideal candidate

• Essential
• Previous sales experience within hospitality, hotels, or a customer-facing commercial role.
• Proven ability to proactively generate new business and build strong client relationships.
• Strong communication, negotiation, and presentation skills.
• Strategic thinker with hands‑on execution capability.
• Highly organised with excellent time management and attention to detail.
• Confident using CRM systems and Microsoft Office.
• Knowledge of the corporate and hospitality market.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and the Abbey Hotel Bath

Opportunities for all

At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels’ impact on the environment through internationally recognised eco-label certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.