Sales Lead - B2B & Food Retail

FMCG Exec; Hove; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Join a fast-growing, purpose-driven startup as a Retail & B2B Sales Lead and make a significant impact on sustainability. This role offers the chance to drive sales across various channels, from supermarkets to cafés, while representing a brand committed to reducing food waste. With a focus on building strong relationships and developing winning sales strategies, you will play a crucial role in shaping the future of the sales team. Enjoy hybrid working in Hove, just a stone's throw from the sea, and be part of a mission-led organization that values your contributions.

Benefits

Performance-based bonus

Hybrid working

Meaningful role at a mission-led startup

Qualifications

• Proven experience in pitching to retailers within FMCG.
• Strong negotiation skills and a target-driven approach.

Responsibilities

• Drive sales growth across retail and B2B channels.
• Develop and execute effective sales strategies.

Skills

Sales Strategy Development

Negotiation Skills

Relationship Building

Target-driven Mindset

Organizational Skills

Job description

A fast-growing, purpose-driven startup is looking for a commercially savvy Retail & B2B Sales Lead to drive growth across the UK. This is a unique opportunity for someone who’s passionate about sustainability, thrives in fast-paced environments, and wants to make a big impact from day one.

Rescuing surplus coffee and chocolate from going to waste, our client repackages and delivers high-quality, sustainable products at unbeatable value. With growing demand and a loyal customer base, they're on a mission to change the way people think about food waste—and they're just getting started.

Key Responsibilities:

• Take full ownership of growing sales across retail and B2B channels, from supermarkets to offices, cafés, and foodservice.
• Develop and execute a winning sales strategy that drives growth across wholesale and independent partners.
• Build strong relationships with key decision-makers across retail and distribution networks.
• Pitch, negotiate, and secure listings across multiple sectors, tailoring your approach to each partner’s needs.
• Represent the brand at trade shows and industry events.
• Work directly with the founders on pricing, margin, and commercial strategy to ensure sustainable growth.
• Help shape the future of the sales team, laying the foundation for future hires and scalable success.

What You’ll Bring:

• Proven experience pitching to retailers and securing listings in FMCG or food & drink.
• A commercially sharp, target-driven mindset with strong negotiation skills.
• Natural relationship-building ability and the confidence to influence across all levels.
• A proactive, hands-on attitude—ready to build from the ground up in a fast-paced startup.
• A genuine passion for sustainability, food waste, and doing business the right way.
• Strong organisational skills and the ability to thrive in an agile environment.

Why Join?

• Performance-based bonus
• A meaningful role at a fast-growing, mission-led startup
• Hybrid working – based in Hove, just 500 metres from the sea

Salary: Up to £50,000 (dependent on experience)

Location: Hybrid/Field-based, South East England, UK

If you’re ready to lead the charge in growing a brand with purpose—and help shape the future of sustainable food—this is your chance. Apply now and be part of something wonderful and world-changing!