Sales Lead

London Square; Twickenham; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Competitive compensation package

Discretionary bonus and commission

Group Pension Scheme

25 Days holiday

Gym membership discounts

Health cash plan

Onsite facilities

Job summary

London Square is seeking an experienced Sales Lead to own sales delivery at Twickenham Green. You will drive direct sales, manage show homes, and engage local estate agents while maintaining premium standards and an exceptional customer experience from enquiry to sale.

The role requires proven residential sales experience, strong relationship skills with local agents, and excellent CRM/reporting capabilities in a fast-paced environment.

Qualifications

• Proven experience in residential sales within London market.
• Strong knowledge of local estate agents and referral sales.
• Excellent reporting and attention to detail.
• Confident communicator with presentation skills.
• Thrives in a fast-paced, target-driven environment.
• Customer-centric mindset delivering buyer experience.
• Proficient with CRM and sales reporting tools.
• Hands-on, proactive, self-motivated.

Responsibilities

• Lead day-to-day operations of the marketing suite and show homes.
• Drive direct sales by managing enquiries, follow-ups and appointments.
• Maintain strong relationships with local estate agents for referrals.
• Monitor and report weekly sales activity and KPIs to management.
• Collaborate with marketing for campaigns that generate leads and footfall.
• Ensure show homes and marketing materials reflect premium standards.
• Support launches, open days, and sales events.
• Provide market feedback to shape pricing and strategy.
• Champion the customer journey with a professional, welcoming experience.
• Contribute to achieving sales targets and deadlines.

Skills

Residential sales

London market knowledge

CRM usage

Sales reporting

Communication skills

Agent relations

Target-driven

Customer focus

Tools

CRM systems

Reporting tools

Job description

About Us

At London Square, our success isn’t just about numbers – it’s about people, place and purpose. As a fast-growing developer focused on London, our mission is simple: to create places that reflect the capital at its best – dynamic, diverse and full of life. Over the past two years, we’ve brought more than £2bn of capital into London living - and we’re only getting started. We are part of Aldar, the UAE’s leading real estate developer, investor, and manager. Together, we are committed to creating world‑class developments, anchored in high quality design, sustainability, and outstanding customer service.

About the Role & Team

We are seeking an experienced and proactive Sales Lead to take ownership of sales delivery at Twickenham Green. This role is responsible for driving direct sales and local agent engagement, maintaining exceptional standards within the marketing suite and show homes, and ensuring a seamless, high-quality customer experience from enquiry through to sale.

Key Responsibilities

• Lead day-to-day operations of the marketing suite, ensuring it consistently reflects the brand’s premium positioning and is always presentation-ready for viewings.
• Drive direct sales by proactively managing customer enquiries, follow-ups, and appointments and maintaining a strong sales pipeline.
• Develop and maintain strong relationships with local estate agents to maximise referral sales and market reach.
• Monitor, record, and report weekly sales activity, visitor numbers, feedback, and key performance indicators to senior management.
• Work closely with marketing to support local campaigns and events that generate leads and drive footfall.
• Ensure show homes, communal areas, and marketing materials are maintained to a best-in-class standard.
• Support the preparation and execution of launches, open days, and other sales events.
• Provide market feedback and competitor insights to help shape pricing, product, and marketing strategies.
• Champion the customer journey, ensuring a professional, welcoming, and informative experience for every visitor.
• Contribute to the achievement of sales targets and project deadlines.

Key Skills & Experience:

• Proven experience in residential sales, ideally within London’s new homes market.
• Strong understanding of working with local agents and driving referral sales.
• Highly organised with excellent reporting skills and attention to detail.
• Confident communicator with strong presentation skills and an eye for design and quality.
• Ability to thrive in a fast‑paced, target‑driven environment.
• Customer‑centric mindset with a commitment to delivering an exceptional buyer experience.
• Proficient in CRM and sales reporting tools.
• Proactive and self‑motivated with a ‘hands‑on’ approach.

• Flexible and adaptable, able to manage multiple priorities.
• Commercially minded with an understanding of the London property market.
• Strong team player who can also work independently.

What’sin it for you?

Ensuring you have a work-life balance and stay healthy and happy is important to London Square. We offer the following core benefits.

• Competitive compensation package,discretionary bonus and commission.

• Group Pension Scheme and Life Insurance.

• 25 Days holiday plus bank holidays including a holiday trading schemeand long service days

• Mobile Phone Allowance

• Dental Cover

• Bupa Employee Assistance

• Virtual GP Service

• Salary sacrifice scheme for electric vehicles

• Cycle to Work

• Gym Membership corporate discounts

• Health Cash Plan

• Perkpal (shopping discounts)

• Tech Scheme

• Payroll Giving

• Free onsite gym (head office)
• Free breakfast & lunch (head office)

Our Commitment

Our success is driven by our people. We’re an energetic, entrepreneurial business where ideas are backed, responsibility comes early, and everyone plays a part in shaping what we build and how we work. As we grow, we’re looking for talented people who want to help make London a better place to live and who want to grow with us.

London Square are proud to be an equal opportunities employer.

We believe that a diverse and inclusive workforce leads to better innovation, productivity, and overall success., We are committed to creating a welcoming and inclusive environment for all employees, regardless of their background or identity, to develop and promote a diverse culture that reflects the communities we serve.

As part of our commitment to personal data privacy, we want to share how we will use your application data. This data will be held in our system to process your application to this role, and to consider you for any future opportunities which match your experience. For further information, please review our privacy policy Privacy Policy & Cookies | London Square.