Sales Lead

LAKE; Essex; On-site; GBP 21,000 - 30,000; Full time

Job summary

LAKE in Essex is seeking a Sales Lead to support store sales, maintain stock, and merchandise with brand-aligned aesthetic. You will engage clients, drive guest experiences, and uphold hospitality standards.

You should have 2+ years retail experience, strong sales and communication skills, and flexibility to work evenings and weekends. The role reports to the Store Manager and involves opening/closing duties and team coaching.

Qualifications

• Strong sales skills and a proven ability to meet targets.
• Excellent communication with customers and teammates.
• Active participation in developing the team and delivering hospitality.

Responsibilities

• Engage clients to create inspirational shopping experiences reflecting the LAKE brand.
• Support the achievement of daily and monthly sales goals through active selling and clienteling.
• Model hospitality, build relationships with clients and foster brand loyalty.
• Maintain deep knowledge of product lines, trends and the brand story to share with clients.
• Assist leadership with opening/closing duties, coaching associates, and resolving customer concerns.
• Assist with stock receipt, processing, and inventory accuracy; support opening/closing procedures.

Skills

Sales skills

Communication

Clienteling

Team development

Hospitality

Job description

About LAKE

LAKE started because two friends had a wild dream and the grit to see it through. We retained that entrepreneurial spirit while infusing our company with the things that really matter along the way, like kindness, trust, and authenticity. We're always above ego and work hard — in the softest pajamas imaginable. LAKE believes that the most comfortable part of your day should be celebrated. For us, these comfortable moments are nights at home with our families, weekend escapes with friends, a dose of me-time after a long day, and holidays that gather everyone together.

About The Role

Sales Lead are responsible for supporting store sales, ensure operational and visual excellence and deliver unmatched hospitality in our curated retail environments. The Sales Lead will also be responsible for daily stock maintenance and for merchandising products in thoughtful, inspiring ways that are aesthetically aligned with the brand.

You will

• Engage with clients to create inspirational, personalized shopping experiences that reflect the LAKE brand. Support the achievement of daily and monthly sales goals through active selling and clienteling.
• Model unmatched hospitality for the store team, building and maintaining strong relationships with clients and fostering brand loyalty
• Work with the LAKE retail team to achieve and exceed sales targets, contributing to the store’s performance
• Maintain a deep knowledge of product lines, trends and the brand story to share with clients
• Assist the retail leadership team in opening and closing duties, coaching associates, resolving customer complaints, and leading the team to success.
• Assist with receiving and processing shipments, maintaining stockroom organization, processing returns, and ensuring inventory accuracy. Support store opening and closing procedures.
• Ensure the sales floor and window displays reflect LAKE’s seasonal visual direction. Maintain cleanliness, product placement, and on-brand merchandising throughout the day.
• Team Support: Act as a key holder and point-of-contact during manager absence. Help coach associates on hospitality standards, resolve customer concerns with grace, and lead by example.
• The Sales Lead reports to the Store Manager.

You should have

• 2+ yrs retail experience, preference for prior sales associate or key-holder background
• Strong sales skills with proven ability to meet and exceed targetsAbility to work in a fast-paced environment, multitask and handle multiple responsibilities
• Excellent communication skills, with the ability to engage customers
• Actively gives/receives feedback, takes an active role in the professional development of the team
• A passion for the LAKE brand and aesthetic
• Positive demeanor
• Flexible availability including evenings and weekends