Sales Executive - Premium, C&E and Partnerships

Legends Global (Europe); Sheffield; On-site; GBP 30,000 - 52,000; Full time

Benefits offered by this job

25 Days Annual Leave

Life Assurance

5% Pension Contribution

Healthshield Cover

Employee Assistance Programme

Eye Care Support

Cycle to Work Scheme

Employee Referral Scheme

Job summary

Legends Global is seeking a Sales Executive to drive revenue across premium hospitality, events, sponsorship and partnerships. You will generate new business, manage key clients and craft commercial packages that maximise venue revenue.

You will coordinate site visits, negotiate contracts, and work with marketing and venue teams to maximise inventory and drive campaigns, while maintaining CRM records and forecasting data for informed decisions.

Qualifications

• Proven sales and account management experience in events or hospitality.
• Strong negotiation and relationship-building skills.
• Customer-focused approach with attention to detail and accuracy.

Responsibilities

• Deliver sales, revenue and profitability targets across premium hospitality, events, sponsorship and partnerships.
• Generate new business through proactive sales activity, lead conversion and client relationship management.
• Create, sell and manage commercial packages that maximise venue revenue.
• Account manage clients and partners, providing exceptional service and identifying upselling opportunities.
• Negotiate contracts, pricing and commercial agreements in line with company policies and profit objectives.
• Coordinate site visits, presentations and stakeholder meetings to secure new and repeat business.
• Work closely with marketing, ticketing and venue teams to maximise inventory and drive sales campaigns.
• Monitor market trends, competitor activity and customer insights to identify new opportunities and improve performance.
• Maintain accurate CRM records, sales reports and forecasting data to support business planning and decision-making.
• Ensure compliance with all company policies, operational procedures, health & safety and counter-terrorism requirements.

Skills

Sales experience

Account management

Negotiation

Customer focus

Communication skills

CRM usage

Tools

CRM software

Job description

The Venue

The stunning Grade II listed Sheffield City Hall has been delivering exhilarating events to Sheffield and Yorkshire since the 1930s. Described as a “shrine to rock and roll” by legendary rock impresario Harvey Goldsmith the venues ethos is ‘the show must go on’! The City Hall delivers over 500 entertainment and business events each year and has earned an award-winning reputation for hosting some of the country’s most esteemed business and conferencing events.

The Venue

The stunning Grade II listed Sheffield City Hall has been delivering exhilarating events to Sheffield and Yorkshire since the 1930s. Described as a “shrine to rock and roll” by legendary rock impresario Harvey Goldsmith the venues ethos is ‘the show must go on’! The City Hall delivers over 500 entertainment and business events each year and has earned an award-winning reputation for hosting some of the country’s most esteemed business and conferencing events.

Over the years we have forged a reputation of excellence, built on successfully delivering major events from concerts to national and international multi-sport events, conferences, dinners and exhibitions to intimate meetings, all delivered with enthusiasm, professionalism, flexibility, and personality. With our history and heritage delivering prestigious events, you can trust us to deliver your event beyond yours, and your delegates, expectations!

The Role

The Sales Executive is an integral part of the Premium, C&E and Partnerships Team, providing essential support to the Head of Premium Sales, C&E and Partnerships at Sheffield City Hall.

The main responsibility of the role is to drive significant sales performance, achieve revenue and growth targets, secure the highest possible business retention rates and fulfil the vision of the venue to put the customer at heart of everything we do.

The Responsibilities

• Deliver sales, revenue and profitability targets across premium hospitality, events, sponsorship and partnerships.


• Generate new business through proactive sales activity, lead conversion and client relationship management.


• Create, sell and manage commercial packages that maximise contribution and venue revenue.


• Account manage clients and partners, providing exceptional service and identifying upselling opportunities.


• Negotiate contracts, pricing and commercial agreements in line with company policies and profit objectives.


• Coordinate site visits, presentations and stakeholder meetings to secure new and repeat business.


• Work closely with marketing, ticketing and venue teams to maximise inventory, drive sales campaigns and enhance customer experiences.


• Monitor market trends, competitor activity and customer insights to identify new opportunities and improve performance.


• Maintain accurate CRM records, sales reports and forecasting data to support business planning and decision-making.


• Ensure compliance with all company policies, operational procedures, health & safety and counter-terrorism requirements.

What We're Looking For

• Proven sales and account management skills, with the ability to identify opportunities, negotiate effectively and secure new business.


• Highly customer-focused, delivering exceptional service and building long-term client relationships.


• Strong communication, administration and numerical skills, with excellent attention to detail and accuracy.


• Self-motivated and organised, able to prioritise workloads, manage time effectively and perform under pressure to meet deadlines.


• Commercially driven with a passion for live events, a collaborative mindset and a strong desire to exceed revenue targets and business objectives.

What can we offer?

• 25 Days Annual Leave – Work hard, rest well.


• Life Assurance – Peace of mind knowing your loved ones are protected.


• 5% Pension Contribution – Helping you prepare for a bright future.


• Healthshield Cover – Support with dental, physio, counselling and more for you and your children.


• Employee Assistance Programme – AXA Health support whenever you need it.


• Eye Care Support – Vouchers and contributions towards glasses.


• Cycle to Work Scheme – A greener, healthier commute.


• Employee Referral Scheme – Recommend great people and get rewarded.

Recruitment Process Outlined

• 1st Stage - Introductory Online Interview


• 2nd Stage - Face to Face Interview with the Venue Team

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace

At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.