Sales Executive

Reed

West Midlands

On-site

GBP 32,000 - 52,000

Full time

14 days+

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Job summary

Reed is seeking a Sales Executive and Account Manager to drive new business and manage key customer relationships across a defined territory. The role combines account management, customer service, and sales administration to deliver growth and exceptional service.

You will identify opportunities, build relationships with decision-makers, and support customers through the full sales process from enquiry to delivery.

Qualifications

  • Experience in business development and account management.
  • Proven ability to generate new business and grow customer accounts.
  • Strong negotiation and relationship-building skills.
  • Excellent communication and effective stakeholder management.
  • Experience managing quotations and the sales cycle from enquiry to order.

Responsibilities

  • Identify and win new business opportunities within your territory.
  • Develop and manage existing customer accounts for growth and profitability.
  • Engage with engineers, purchasing teams and operations managers.
  • Perform site visits, presentations and surveys for customers.
  • Prepare quotations and negotiate to close deals.
  • Provide technical and commercial support to customers.
  • Coordinate orders with internal teams for on-time delivery.
  • Maintain accurate CRM records and track market trends.

Skills

Business Development
Account Management
Customer Service
Negotiation
Sales Process
CRM Skills
Driving Licence

Tools

CRM (Salesforce)
Navision/Dynamics
SAP

Job description

Sales Executive and Account Manager

Our client is a leading international manufacturer and supplier of specialist industrial products, supporting customers across a wide range of sectors including manufacturing, logistics, food production, packaging, and materials handling.

The Role

We're looking for a commercially minded Sales Executive Account Manager.

This is a varied role that combines new business development, account management, customer service, and sales administration. You'll be responsible for identifying and winning new opportunities, developing existing customer relationships, and ensuring customers receive an exceptional service throughout the entire sales process.

Experience within the metal industry, power transmission, conveyor belting, engineered products, industrial distribution, manufacturing, or mechanical engineering sectors would be highly advantageous.

Key Responsibilities
  • Identify, pursue, and win new business opportunities within your assigned territory.
  • Manage and develop existing customer accounts, maximising sales and profitability.
  • Build relationships with key decision-makers, engineers, purchasing teams, and operations managers.
  • Conduct customer visits, presentations, and site surveys.
  • Produce and follow up quotations, negotiating where appropriate to secure business.
  • Manage customer enquiries and provide technical and commercial support.
  • Coordinate orders and liaise with internal teams to ensure successful delivery.
  • Maintain accurate records within the CRM system.
  • Resolve customer issues professionally and proactively.
  • Work closely with customer service and operational teams to provide a seamless customer experience.
  • Monitor market trends, competitor activity, and opportunities for growth.
  • Deliver against agreed sales, margin, and business development targets.
What We're Looking For

Essential

  • Previous experience in Business Development, Account Management, Technical Sales, Internal Sales, or Area Sales.
  • Proven ability to generate new business and grow customer accounts.
  • Strong commercial awareness and negotiation skills.
  • Excellent communication and relationship-building abilities.
  • Experience managing quotations, customer enquiries, and the sales process from enquiry through to order completion.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Strong IT and CRM skills.
  • Full UK driving licence.
Highly Desirable
  • Experience within:
    • Metal processing or fabrication
    • Power transmission
    • Conveyor belting
    • Bearings, drives, motors, or industrial components
    • Industrial engineering or manufacturing
    • Technical product sales
  • Knowledge of Salesforce, Navision, Dynamics, SAP, or similar CRM/ERP systems.
Personal Qualities
  • Commercially driven and target-focused.
  • Proactive and self-motivated.
  • Naturally confident when building new relationships.
  • Customer-centric with a consultative approach.
  • Organised and detail‑oriented.
  • Comfortable balancing sales activity with day‑to‑day customer support.
  • Professional, resilient, and motivated by delivering results.
Why Join Us?

This is an excellent opportunity for a sales professional looking to take ownership of a territory and make a genuine impact on business growth. You'll inherit existing customer relationships while also having the autonomy to develop new opportunities, supported by a respected brand, strong technical expertise, and an established customer base

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