Sales Executive

REL Field Marketing; Watford; On-site; GBP 31,000 - 34,000; Full time

Benefits offered by this job

Brand-new team from day one

Comprehensive induction and coaching

Career development across Smollan

21 days holiday plus bank holidays

Medicash Level 2

Enhanced maternity/paternity leave

Enhanced pension & Life Assurance

Perkbox benefits platform

Tastecard discounts

Supportive team recognizing success

Job summary

Smollan is recruiting for Vinarchy Wines to join a brand-new field sales team covering London and surrounding areas. You will be a commercially minded executive responsible for growing Vinarchy’s wine brands across major grocers, building strong store relationships, improving availability and securing space for promotions.

With 37.5 hours weekly, a £31,000 base plus up to 10% bonus and a company car, you will operate in a fast-paced retail environment and report into the Vinarchy team within

Qualifications

• Experience in grocery/multiple retail environment.
• Confident communicator who can build credible relationships and influence others.
• Comfortable working with sales data and insights to drive action.
• Commercial mindset with ability to work towards targets.
• Owns and can manage a territory independently.
• Full UK manual driving licence for at least 12 months.

Responsibilities

• Build relationships with store managers and decision makers across major grocery retailers.
• Drive sales, availability and visibility of Vinarchy brands in your territory.
• Utilise store data to identify opportunities and prioritise activity.
• Secure additional displays and promotional space.
• Ensure promotions are executed and products are well represented.
• Identify opportunities to improve distribution and availability.
• Share category and performance insights with retailers.
• Monitor competitor activity and provide territory insights.
• Plan and manage your territory to maximise results.
• Collaborate with the wider team and share successes.

Skills

Grocery experience

Strong communication

Data-driven

Territory management

Independent worker

Job description

What's the role about?

Sales Executive (Grocery) | Vinarchy Wines

Know grocery? Passionate about great brands?

Ready to make an impact in the wine category?

Join Smollan's brand new Vinarchy Wines team, representing some of the UK's most recognisable wine brands across major grocery retailers.

From Jacob's Creek and Hardys to Campo Viejo and Jam Shed, you'll be working with an exciting portfolio of brands with one shared ambition to challenge convention and help redefine the wine category.

Full Time, Permanent

Salary: £31,000 + up to 10% bonus (OTE £34,100) + Company car

Working: Monday to Friday, 37.5 hours per week

Territory: London, Greater London (covering grocery retailers across the London area. Exact territory boundaries will be confirmed)

Be part of something new.

Smollan are building a brand new field sales team for Vinarchy Wines, and we're looking for commercially minded Field Sales Executives who know the grocery environment and are ready to make an impact from day one.

Working across the UK's leading grocery retailers, you'll take ownership of your territory, building strong relationships with store teams and using sales and performance data to identify opportunities to grow some of the biggest names in wine.

You'll be the eyes and ears of the brands in store, improving availability and visibility, securing additional space, supporting promotions and using insight to focus your activity where it can make the biggest difference.

If you understand grocery, enjoy working with data and can turn a great conversation into a commercial opportunity, we'd love to hear from you.

What you'll be doing

• Build strong relationships with store managers and key decision makers across major grocery retailers
• Drive sales, availability and visibility of Vinarchy brands across your territory
• Use sales and store performance data to identify opportunities and prioritise activity
• Secure additional displays, promotional space and secondary sitings
• Ensure promotions are implemented effectively and products are well represented in store
• Identify opportunities to improve distribution and availability
• Share relevant category, product and performance insights with retailers
• Monitor competitor activity and provide valuable insight from your territory
• Plan and manage your own territory to maximise results
• Work collaboratively with the wider team, sharing successes and opportunities

We're looking for someone who...

• Has experience working within the grocery/multiple retail environment
• Is a confident communicator who can build credible relationships and influence others
• Is comfortable working with sales data and insight to identify opportunities and drive action
• Has a commercial mindset and enjoys working towards targets
• Can work independently, take ownership and effectively manage a territory
• Is organised, proactive and comfortable working in a fast-paced field environment
• Ideally has experience within FMCG, drinks or alcohol brands, although this isn't essential
• Enjoys spotting opportunities and turning them into results

Experience with a drinks or alcohol brand would be a great advantage, but we're equally interested in candidates with strong grocery/FMCG experience who can demonstrate the right commercial and relationship-building skills.

What's in it for you?

• Comprehensive induction, product training and ongoing coaching
• The opportunity to join a brand-new team from day one
• Genuine career development across Smollan and the wider group
• 21 days holiday plus bank holidays, with the option to buy/sell holidays
• Medicash Level 2
• Enhanced maternity leave & enhanced paternity leave
• Enhanced pension & Life Assurance
• Perkbox benefits platform & Tastecard discounts
• A supportive team that recognises and celebrates success

Please note

A full UK manual driving licence held for at least 12 months is essential for this role.

Ready to bring your grocery experience to a brand-new team?

If you are confident using data and know how to build great relationships in grocery, this is an opportunity to join Vinarchy's new field sales team from the very beginning and make your mark.

More about us...

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces* every year since 2015, with additional accolades:

• UK’s Best Workplaces for Women* (since 2018)
• UK’s Best Workplaces for Wellbeing* (since 2018)
• UK’s Best Workplaces for Development* (since 2024)
• UK’s Best Workplaces in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year titles than any competitor.

Sustainability*

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

*awards may be listed under our previous name, REL Field Marketing.

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.