Sales Executive

Easyfairs; Twickenham; Hybrid; GBP 30,000 - 60,000; Full time

Benefits offered by this job

Birthday Day off

Hybrid working

Pension salary sacrifice

Cycle to work

Employee assistance programme

Career progression

Job summary

Easyfairs is seeking a Sales Executive for our Advanced Engineering portfolio in the Twickenham area. You will win new business and grow existing relationships, selling exhibition space, sponsorship, digital products and other commercial packages.

The role requires a hunter mentality, confidence, and a customer-focused approach, with hybrid work and a target-driven mindset. You’ll identify opportunities, manage end-to-end sales, and build a strong pipeline with the sales team.

Qualifications

• Minimum one year in a customer-facing role such as sales or business development.
• Confident communicator who builds rapport by phone, email and in person.
• Ability to generate new business and manage opportunities with persistence.
• Organised with strong follow-up and pipeline management.
• Resilient, with a hunter mentality and targets mindset.

Responsibilities

• Hunt for new business through targeted research, prospecting, cold calling, email outreach, LinkedIn and networking.
• Build strong relationships with prospective and existing exhibitors, understanding their objectives and presenting relevant commercial opportunities.
• Manage the sales process from first contact through to proposal, negotiation, contract and handover.
• Sell exhibition stands, upgrades, sponsorship, digital products and other relevant commercial packages.
• Build and maintain a healthy pipeline of qualified opportunities, proactively progressing deals through to close.
• Meet agreed revenue, activity and new-business targets.
• Work closely with the wider sales team to share leads, coordinate account activity and contribute towards team targets.
• Follow up promptly on enquiries and leads while delivering a professional and customer-focused experience.
• Maintain accurate and up-to-date CRM records, including calls, emails, meeting notes, opportunities, next steps and forecasts.
• Deliver agreed KPIs across calls, outreach, meetings, proposals and sales administration.
• Develop a strong understanding of the Advanced Engineering market, competitors, exhibitor needs and relevant industry developments.

Skills

Prospecting

Outbound calling

Relationship building

Target-driven

Communication

Negotiation

CRM experience

Tools

CRM system

Job description

Full-time, hybrid (3 days per week office-based, 2 days WFH)

Twickenham, SW London

As a Sales Executive working on Advanced Engineering, you’ll be responsible for winning new business and developing existing customer relationships for one of our established B2B event brands.

You’ll proactively identify and convert new sales opportunities, build relationships with prospective and existing exhibitors, and sell exhibition space, sponsorship, digital products and other commercial packages.

This role would suit someone who is naturally confident, competitive and commercially minded, enjoys speaking with people, and isn’t afraid to pick up the phone and create opportunities. We’re looking for someone with a hunter mentality who is motivated by targets and eager to develop a successful career in B2B sales and the events industry.

Key Responsibilities

• Hunt for new business through targeted research, prospecting, cold calling, email outreach, LinkedIn and networking.
• Build strong relationships with prospective and existing exhibitors, understanding their objectives and presenting relevant commercial opportunities.
• Manage the sales process from first contact through to proposal, negotiation, contract and handover.
• Sell exhibition stands, upgrades, sponsorship, digital products and other relevant commercial packages.
• Build and maintain a healthy pipeline of qualified opportunities, proactively progressing deals through to close.
• Meet agreed revenue, activity and new-business targets.
• Work closely with the wider sales team to share leads, coordinate account activity and contribute towards team targets.
• Follow up promptly on enquiries and leads while delivering a professional and customer-focused experience.
• Maintain accurate and up-to-date CRM records, including calls, emails, meeting notes, opportunities, next steps and forecasts.
• Deliver agreed KPIs across calls, outreach, meetings, proposals and sales administration.
• Develop a strong understanding of the Advanced Engineering market, competitors, exhibitor needs and relevant industry developments.

Essential Criteria

• Minimum one year’s experience in a customer-facing environment such as sales, retail, hospitality, customer service, recruitment or business development.
• Confident and professional communicator who can quickly build rapport with customers by phone, email and in person.
• Comfortable proactively approaching prospective customers, making outbound calls and following up leads.
• Target-driven, with the ability to work with pace, persistence and a positive attitude.
• Strong interpersonal skills and a genuine interest in understanding customer needs and identifying suitable solutions.
• Organised and able to manage multiple conversations, opportunities, tasks and follow-ups accurately.
• Able to work collaboratively within a sales team while taking ownership of individual activity and targets.
• Resilient and adaptable, with the confidence to handle objections and rejection professionally.

Desirable Criteria

• Previous experience in the exhibitions, events or trade-show industry.
• Experience in a target-led sales or customer-facing environment such as retail, hospitality, recruitment, telesales, estate agency or automotive sales.
• Previous experience with proactive prospecting, new-business development or outbound sales.
• Experience using a CRM system and managing a structured sales pipeline.

Events-industry experience is advantageous but not essential. We are particularly interested in candidates who can demonstrate resilience, confidence, proactive prospecting and the ability to build strong customer relationships.

A motivated candidate with proven commercial potential, strong activity levels and a genuine desire to develop may be preferred over someone with events experience but limited new-business drive.

Why Join Easyfairs?

• Competitive salary and uncapped commission structure.
• Clear career progression opportunities within sales, account management and the wider events business.
• Structured on-the-job coaching from experienced sales leaders and the wider commercial team.
• Comprehensive development in consultative B2B sales, new-business development, account management, negotiation and

About Us

Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world (Austria, Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK and USA) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 1000 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 14th in the Stax list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work" list in 2025 & 2026!

Benefits

• Birthday Day off
• Flexible working as well as hybrid working
• Enhanced family pay (maternity & paternity)
• Cycle to work scheme
• Interest free travel loans
• Free online academy to focus on professional development and upskilling
• Specialist external performance coach services available to all employees
• Employee assistance programme
• 24/7 access to our virtual GP service
• Long service awards
• Pension as well as offering salary sacrifice
• Life cover
• Group income protection
• Fully stocked beer & wine fridge in the office
• Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for. Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.