Sales Executive

White Recruitment Construction; Leeds; Hybrid; GBP 38,000; Full time

Job summary

A recruitment agency specializing in sales roles is seeking a Drinks Sales Executive to join a new team in Yorkshire. The ideal candidate will have proven experience in on-trade drink sales and a strong track record of winning new business. You will drive sales across hospitality venues, including bars and restaurants, while actively developing tailored sales strategies. This role offers a competitive salary of £38,000, a company car, and a generous bonus scheme along with additional staff benefits and career progression opportunities.

Benefits

Company car

Generous bonus scheme

Pension scheme

Well-being benefits

Retail discounts

Cycle-to-work scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales.
• Strong track record of winning new business.
• Confident, outgoing, and able to build rapport quickly.
• Self-motivated and target-driven.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel.

Responsibilities

• Identify and win new business opportunities within the on-trade sector.
• Develop tailored sales strategies to meet targets.
• Build strong relationships with key decision-makers.
• Deliver regular reporting on sales performance.
• Collaborate with marketing and supply teams.
• Represent the brand at trade events and tasting events.

Skills

On-trade drinks sales experience

Strong communication skills

Negotiation skills

Presentation skills

Relationship building

Self-motivated

Job description

Drinks Sales Executive (On-Trade)

Yorkshire (Field-based)

£38,000 per annum + Company Car + Bonus Scheme

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on‑trade sales across Yorkshire. You’ll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Yorkshire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on‑trade drinks sales.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Yorkshire.

What’s on Offer

• Competitive salary of £38,000.
• Generous bonus scheme.
• Company car.
• Pension scheme.
• Generous staff benefits scheme including well‑being benefits, retail discounts and cycle‑to‑work scheme.
• Career progression opportunities within a growing team.

Interested? Apply now with an up‑to‑date CV to be considered for this exciting Sales Executive opportunity.