Sales Executive

Direct Bullion; Greater London; On-site; GBP 54,000 - 66,000; Full time

Job summary

Direct Bullion, based in London, is seeking a Sales Executive to drive client engagement for LBMA‑accredited gold coins and bars. This full-time, on-site role involves responding to inquiries, providing product information, preparing quotations, processing orders, and maintaining CRM records while developing long‑term client relationships.

You will work in a fast-paced, target‑driven environment, explaining market dynamics clearly, ensuring compliant non-advisory sales, and collaborating with

Qualifications

• Degree with a 2:1 class or higher.
• Strong sales and negotiation skills, with experience in consultative or telephone-based selling.
• Excellent communication and interpersonal abilities, including clear written and verbal communication.
• Customer service skills focused on building trust, handling queries, and managing client expectations.
• Basic understanding of financial markets or precious metals, and the ability to explain complex information simply.
• Proficiency with CRM systems and standard office software (e.g., email, spreadsheets, documentation tools).
• Ability to work in a fast-paced, target-driven environment while maintaining accuracy and attention to detail.
• Self-motivated and organised, with a proactive approach to lead follow-up and pipeline management.
• Previous experience in bullion, luxury goods, or financial services sales is advantageous but not essential.
• Comfort with working on-site in London and collaborating with cross-functional teams.
• Relevant education or training in business, sales, or customer relations is beneficial.

Responsibilities

• Respond to inquiries from prospective and existing clients.
• Make follow-up calls and emails to move deals forward.
• Prepare quotations for LBMA‑accredited gold products.
• Process orders and update CRM records accurately.
• Build long-term relationships with clients.
• Explain product features and market dynamics clearly.
• Ensure compliance with non-advisory sales policies.
• Collaborate with operations and customer support teams.

Skills

2:1 Degree

Sales & Negotiation

Communication skills

Customer service

Financial markets knowledge

CRM proficiency

Attention to detail

Lead follow-up

Bullion sales experience advantageous

On-site London

Business/Sales training

Education

Degree with 2:1 or higher

Tools

CRM systems

Job description

Salary: £60,000 depending on experiance + uncapped commission

Company Description:

Direct Bullion is independently rated as the UK’s No.1 bullion dealer, specialising in LBMA-accredited gold coins and bars. The company delivers a high-quality, personalised, seamless purchasing experience for clients across the UK. Over the past decade, Direct Bullion has fulfilled tens of thousands of orders, worth hundreds of millions of pounds, for a broad base of satisfied customers. Direct Bullion treats gold as a store of value rather than an investment product, and the company does not provide investment or tax advice. Applicants can expect a professional environment that emphasises integrity, client education, and transparent communication around market risks and pricing.

Role Description:

This is a full-time, on-site Sales Executive role based in London. The Sales Executive will engage with prospective and existing clients, provide information on LBMA-accredited gold products, and guide them through the purchasing process with a consultative, service-focused approach. Day-to-day responsibilities include responding to inquiries, conducting follow-up calls and emails, preparing quotations, processing orders, and maintaining accurate CRM records. The role also involves building long-term client relationships, clearly explaining product features and market dynamics, and ensuring compliance with company policies on non-advisory sales. Collaboration with operations and customer support teams to ensure timely delivery and an excellent client experience is a key part of this position.

Qualifications

• Degree with a 2:1 class or higher
• Strong sales and negotiation skills, with experience in consultative or telephone-based selling.
• Excellent communication and interpersonal abilities, including clear written and verbal communication.
• Customer service skills focused on building trust, handling queries, and managing client expectations.
• Basic understanding of financial markets or precious metals, and the ability to explain complex information simply.
• Proficiency with CRM systems and standard office software (e.g., email, spreadsheets, documentation tools).
• Ability to work in a fast-paced, target-driven environment while maintaining accuracy and attention to detail.
• Self-motivated and organised, with a proactive approach to lead follow-up and pipeline management.
• Previous experience in bullion, luxury goods, or financial services sales is advantageous but not essential.
• Comfort with working on-site in London and collaborating with cross-functional teams.
• Relevant education or training in business, sales, or customer relations is beneficial.