Sales Executive

CPM Limited; Chelmsford; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Annual 10% bonus

Company vehicle

Lunch allowance

Joining bonus £2,000

Job summary

CPM Limited is seeking a Customer Development Executive to join its On Trade Field Sales Team. You will engage with outlet decision makers and bar teams, driving premium beer activation and delivering outstanding customer service in Essex, South Essex, and parts of East London.

You will manage your own diary, build strong relationships, and contribute to brand education while meeting KPIs and growth targets.

Qualifications

• Excellent communication skills and relationship-building aptitude.
• Strong customer service orientation with a focus on delivering value.
• Good numeracy and commercial awareness to drive outlet performance.
• Excellent organisational and time-management skills for field-based work.

Responsibilities

• Serve as the trade face of CPM’s premium beer portfolio.
• Collaborate with regional sales teams to deliver advocacy, engagement, training and activation activities.
• Manage designated outlets, achieving visit targets and growth in distribution and volume.
• Capture and report data and insights from visits using a CRM system.

Skills

Communication skills

Relationship building

Customer service

Numeracy

Time management

Tools

CRM system

Job description

Ready to unleash your creative genius while working with iconic brands like Peroni Nastro Azzurro, Asahi Super Dry, and Fuller’s London Pride?

Join CPM on our Asahi UK On Trade Field Sales Team and be the vibrant personality behind our premium drinks!

Not only will we offer you a great package. - with an annual salary of £31,230 + 10% bonus, + company vehicle, + daily lunch allowance + £2000 Joining bonus, but an opportunity to elevate your career with this exciting role, where you'll become the ambassador of a spectacular beer and cider portfolio. Embrace the excitement and be part of the dynamic journey in shaping the future of the beverage industry!

Territory covering: Essex, South Essex, parts of East London, and the surrounding areas

As a Customer Development Executive, you’ll immerse yourself in the Trade – engaging with outlet decision makers and bar teams. Working in close collaboration with AUK field sales teams, your main focus will be fostering and maintaining strong relationships, delivering added value through exceptional customer service, brand education and training and trade activation initiatives.

You will support outlet owners and decision makers in driving outlet performance and category growth, enhancing and leveraging brand loyalty, portfolio expansion and rate of sale.

You will also have responsibility for account management of your own portfolio of accounts and associated targets. With the autonomy to manage your own diary and accountability for the delivery of your KPIs, this role requires a high level of self-motivation and an entrepreneurial approach, with superior time management and organisational skills.

Why work for us?

• Additional Earning Potential: Enjoy an annual bonus of 10%
• Flexible hours 37.5 hours Monday to Friday
• Company vehicle: Enjoy a company van
• Holiday Package: Recoup with 20 days of holiday plus bank holidays, extending by one day each year of service up to 5 Days .
• Pension Plan: Secure your future with a pension plan.
• Life Assurance: Enjoy peace of mind knowing you have 1X life assurance
• Employee Assist Programme: Comprehensive support for mental health, including up to 8 confidential face-to-face or virtual counselling sessions annually. Prioritise your well-being with professional guidance whenever you need it.
• DIGICARE+ App: Enjoy convenient access to second opinions from doctors, personalised counselling sessions, expert nutritionist advice, and gym membership discounts—all in one place!
• Peppy: Confidential access to expert health support across areas like fertility, menopause, pregnancy, and more.

Ideal Candidate

• Passion or interest in premium drinks – previous experience within a beer or beverage serving environment desirable
• Exceptional communication skills, with a knack for networking, relationship building and engaging diverse audiences
• Dedication to delivering outstanding customer service and stand-out brand activation
• Strong numeracy, financial acumen and commercial awareness
• Impeccable organisational skills, including planning and prioritisation
• Proven track record of achieving results and adapting to fast-paced environments
• Commitment to continuous learning and development within the industry

Key responsibilities

• Serve as the trade face of AUK’s premium beer portfolio and an advocate for the beer category.
• Support and collaborate with AUK regional sales teams to deliver an agreed number of advocacy, engagement, training and activation activities across core accounts.
• Account management of designated outlets, achieving visit targets, and delivering annual distribution, retention and volume goals.
• Capture and report data and insights from each visits using a CRM system

At CPM, we are proud to foster an inclusive work environment. We believe in a workplace that celebrates the unique perspectives and skills of all individuals believing this makes us stronger and more innovative.

CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people. We work in a cooperative environment where great ideas and achievements are shared and celebrated. CPM is an equal opportunities employer, we depend on having diverse talent with a range of backgrounds, skills, and capabilities.